Business Administration and Management

Research on the Application of TESOL Teaching Mode in Business English Teaching Reform

Hongyu Liu — Wed, 26 Jun 2024 17:12:01 +0800

As an English for special purpose, business English has attracted more and more attention in its teaching mode and means. How to cultivate excellent business English talents suitable for the development of today's society and how to explore teaching methods and ways suitable for business English majors have become urgent problems to be solved. Based on the analysis of the reform direction and content of business English teaching, this paper puts forward the following methods: firstly, actively apply the modern teaching system; secondly, from the perspective of classroom teaching, solve the problems of students' poor oral ability and grammar writing ability and improve students' initiative in learning English knowledge; finally, fully stimulate students' interest in English learning and gradually improve the existing teaching conditions. All the measures proposed are based on the relevant teaching practice contents in TESOL teaching mode, such as autonomous learning, cooperative learning and group teaching.

Market Competition Pattern and Development Strategies for SMEs in Computing Power Services

Junbin Le, Hong Niu, Dong Lin — Wed, 26 Jun 2024 17:12:13 +0800

This paper explores the characteristics of the current market environment, existing problems, and corresponding optimization strategies. It analyzes the market size and growth trends, technological innovation and competition patterns, as well as the status and role of small and medium-sized enterprises (SMEs) in the market. In response to issues such as market monopolies, insufficient competition, challenges and difficulties faced by SMEs, and deficiencies in policies and regulations, optimization strategies are proposed, including enhancing the competitiveness of SMEs, establishing a sound market mechanism and regulatory framework, and strengthening technological innovation and talent cultivation. The implementation of these measures aims to promote the optimization of the market environment and sustainable economic development.

Research on Proactive Learning Behavior of Employees under the Impact of Artificial Intelligence Technology

Chunyan Lu — Wed, 26 Jun 2024 17:12:27 +0800

According to conservation of resources theory, our research explores the behavioral strategy, mechanism, and boundary condition for employees to respond to the application of artificial intelligence technology. We show that the application of artificial intelligence technology triggers the employee's proactive learning behavior. The job insecurity plays a part of the mediating role between the application of artificial intelligence technology and the employee's proactive learning behavior.

Research on the Matching Mechanism between Vocational Education and the Needs of Emerging Industries

Min Xia — Wed, 26 Jun 2024 17:12:41 +0800

Taking the matching mechanism between vocational education and the needs of emerging industries as the research object, this paper analyzes the development trend of vocational education, the characteristics of the needs of emerging industries, and the current status of their matching. Through in-depth research on the professional setting, talent cultivation, and collaborative innovation mechanisms in vocational education, this paper reveals the existing problems in the matching between vocational education and the needs of emerging industries, and proposes corresponding optimization countermeasures. This paper aims to provide theoretical support and practical guidance for the matching between vocational education and the needs of emerging industries in China.

Research on the Construction of Virtual Simulation Laboratory of Economics and Management

Qiang Xu — Wed, 26 Jun 2024 17:13:01 +0800

As an important place for college teaching, scientific research and social service, laboratory plays an important role in training high-quality talents. The construction of virtual simulation laboratory of economics and management is an important change in the teaching of economics and management. Through the application of new technology, new means and new methods, students can have immersive experience, overcome the lack of pure theoretical teaching, and truly perceive the running state of economic phenomena so as to better grasp the theoretical knowledge. By sorting out the development path of the construction of the virtual simulation laboratory of economics and management, the general law of the development of the virtual simulation laboratory of economics and management is explored, so as to provide countermeasures and suggestions for the construction of the laboratory of economics and management.

The Change and Opportunity of Marketing in the Age of Artificial Intelligence

Haoxuan Huang — Wed, 26 Jun 2024 17:13:14 +0800

The application of artificial intelligence technology in the field of marketing brings convenience to enterprises, but also brings privacy issues, user burnout and other challenges, how to rationally use artificial intelligence technology to help enterprises optimize marketing activities has become the focus of increasing attention of enterprises. By using the literature research method, this paper further analyzes the connotation, change trend and opportunity of artificial intelligence marketing through combing the previous literature, in order to provide useful reference for the optimization and upgrading of marketing activities of enterprises.

The Marginal Contribution of Heckman's Non Cognitive Ability Research to China's New Human Capital and Education System

Lingxuan Fang, Xiang Wei — Wed, 26 Jun 2024 17:13:27 +0800

The theory of human capital originated from economic research. In the 1960s, American economists Schultz and Becker founded the theory of human capital, opening up new ideas about human production capacity. This theory believes that human capital is the capital reflected in the human body, which is the sum of expenses for education, vocational training, and the opportunity cost of receiving education for producers. It is manifested as the total stock of various production knowledge, labor and management skills, and health qualities contained in the human body. The theory of the education system in this article is crucial. The contribution of this study is to use economic analysis tools to propose the construction of an education oriented approach, providing a new path analysis for how to shape new human capital in China's national conditions, and contributing new elements to the construction of a Chinese style human capital system.