by Tipon Tanchangya, Asif Raihan, Srima Chowdhury, Md. AshrafulIslam, Farvez Islam, Juni Chakma
2024,2(2);
36 Views
Abstract
Sustainable business practices significantly impact environmental, social, and economic development, with green marketing and corporate social responsibility (CSR) serving as the primary domains for promoting sustainability. Many researchers aim to demonstrate the impact of various variables on sustainable business. However, no research has yet addressed the variables of green marketing and CSR in the context of Bangladesh, making it essential to investigate these factors. This paper aims to analyze the interrelationship between sustainable business, green marketing, and CSR, demonstrating how these variables can effectively enhance sustainable business practices in Bangladesh. The research employs a conceptual methodology. Data is gathered from secondary sources including research articles, books, book chapters, conference proceedings, reports, and websites. This research comprises two aspects. This study examines the impact of green marketing and CSR on sustainable business practices. The initial phase of the study identifies the beneficial effect of sustainable brands, products, prices, and markets on consumers, society, and the environment. There is a notable lack of consumer interest in paying a premium for green products, although green marketing enhances business sustainability by providing competitive advantages in the green sector. The study reveals a positive correlation between CSR activities and economic, financial, and environmental sustainability. The study recommends the development of effective green marketing strategies and the facilitation of consumer micro-marketing decision-making to enhance awareness of environmental degradation among consumers.
show more