Probe - Media and Communication Studies https://ojs.as-pub.com/index.php/PMCS <p><strong>2661-4111 (Online)</strong><br>Probe - Media and Communication Studies&nbsp;is an international Open Access journal which aims to communicate to its readers, state-of-the-art technologies and methods on Media and Communication Studies. The journal welcomes original researches, reviews and important applications of Media and Communication Studies.&nbsp;<br>This journal focuses on the media technology, media characteristics, forms of communication, dissemination laws, communication channels and new media development trends and management of research results, exchange academic experience, active academic thinking, promote the development of disciplines.</p> <p><strong>The article processing charges is $800 per article.</strong></p> Art and Science Press en-US Probe - Media and Communication Studies 2661-4111 Study on the Development of Zheshang TV Series https://ojs.as-pub.com/index.php/PMCS/article/view/6487 <p>Since the reform and opening up in 1979, the commercial-themed TV dramas, which take the entrepreneurial practice of businessmen as the material, eulogize the spirit of businessmen and present the image of businessmen, have become the typical type of realistic TV dramas. Zheshang drama (this article called Zheshang drama) is the best of this type of TV series. The creation of Zheshang drama accompanied the growth of Zheshang, presented the image of Zheshang and spread the spirit of Zheshang. In this paper, the development process of Zheshang TV series is sorted out to provide a reference perspective for artists to create Zheshang TV series and scholars to study Zheshang TV series.</p> Zhuan Qu XueLiang Zhang ##submission.copyrightStatement## 2024-06-27 2024-06-27 6 2 10.59429/pmcs.v6i2.6487 Innovative Research on the Public Cloud Computing Power Platform https://ojs.as-pub.com/index.php/PMCS/article/view/6488 <p>Three key issues faced by the public cloud computing power platform in its operation process are discussed: low resource utilization, potential safety hazards, and unstable service quality. Corresponding optimization measures and improvement directions are proposed for these issues. First, by optimizing the resource allocation algorithm, reasonable scheduling and allocation of computing resources can be achieved to improve resource utilization and platform performance. Second, safety protection measures should be strengthened, starting from multiple levels such as physical safety, network safety, system safety, and data safety, to enhance the platform's safety protection capabilities. Third, service quality should be improved, starting from three aspects of service reliability, availability, and responsiveness, to optimize service processes and technical levels, and enhance user satisfaction and loyalty. The implementation of these measures will help the public cloud computing power platform achieve sustainable development and meet the growing needs of users.</p> Junbin Le Hong Niu Dong Lin ##submission.copyrightStatement## 2024-06-27 2024-06-27 6 2 10.59429/pmcs.v6i2.6488 The Impact of Digital Media on the Dissemination of Traditional Chinese Culture https://ojs.as-pub.com/index.php/PMCS/article/view/6489 <p>This paper delves into the impact of digital media on the dissemination of Chinese traditional culture and proposes strategies to address it, analyzing the convenience and challenges posed by digital media. Strategies such as strengthening content production and optimization, enhancing digital presentation methods, and bolstering the contemporary appeal of traditional culture are suggested. The importance of innovative communication methods, emphasizing content quality and inheritance, in promoting the transmission and development of Chinese traditional culture in the digital age is underscored.</p> Jing Yan Lim ChsingChsing ##submission.copyrightStatement## 2024-06-27 2024-06-27 6 2 10.59429/pmcs.v6i2.6489 Multimedia Intelligent Call Center Construction Solution Based on 5G New Calling Technology Research and Application https://ojs.as-pub.com/index.php/PMCS/article/view/6490 <p>The article discusses the design, implementation and evaluation of a multimedia intelligent call center based on the new 5G calling technology. The importance of system architecture design and its integration with 5G technology is presented, emphasizing the key role of high-rate and low-latency communication in improving the performance of call centers. The technical realization path is detailed, including audio and video codecs, streaming media transmission, real-time communication protocols, and the application of artificial intelligence and machine learning technologies. The key elements of hardware and software configuration and integration are analyzed, and the establishment of the application effect evaluation index system is discussed. Through the analysis of actual cases, the key factors for the successful application of multimedia intelligent customer service center are summarized. The necessity of continuous optimization and upgrading of the system is pointed out, and corresponding suggestions are put forward. The article aims to provide theoretical support and practical guidance for the construction and development of multimedia intelligent customer service center based on 5G new call technology.</p> LiHui Wu Tian He Hua Huang ##submission.copyrightStatement## 2024-06-27 2024-06-27 6 2 10.59429/pmcs.v6i2.6490 Research on the Strategy of Building Intelligent Services in College Libraries under the Background of Big Data https://ojs.as-pub.com/index.php/PMCS/article/view/6491 <p>In recent years, university libraries have actively developed intelligent services with the support of big data technology, providing readers with more intelligent and diverse services. However, there are still many challenges in the current intelligent service development of university libraries. Therefore, more effective strategies for intelligent service development should be adopted to promote the improvement of the intelligent service level of university libraries. Specifically, university libraries should collect and integrate reader information, recommend personalized resources to readers, use big data technology to provide immersive services, cultivate intelligent service talents, and equip intelligent devices.</p> Gaoling Yang ##submission.copyrightStatement## 2024-06-27 2024-06-27 6 2 10.59429/pmcs.v6i2.6491 Cybersecurity Risks and Countermeasures in Digital Communication Systems https://ojs.as-pub.com/index.php/PMCS/article/view/6492 <p>With the widespread application of digital communication systems, cybersecurity issues have increasingly become a critical factor affecting communication stability and data security. This paper aims to conduct an in-depth analysis of the cybersecurity risks present in digital communication systems and explore corresponding countermeasures. Initially, the article outlines the basic composition and working principles of digital communication systems, followed by a detailed analysis of common types of network attacks and their impact on the system. Based on this, the paper discusses various cybersecurity technologies and countermeasures, including encryption techniques, authentication and authorization mechanisms, intrusion detection and prevention systems, security protocols and standards, and security management strategies. Through case studies, the paper further validates the effectiveness of these measures. Finally, the article looks ahead to the future trends and challenges in the cybersecurity of digital communication systems, emphasizing the importance of continuous innovation and international cooperation. The research findings of this paper are of significant theoretical and practical importance for enhancing the cybersecurity protection capabilities of digital communication systems.</p> Yongjin Liu ##submission.copyrightStatement## 2024-06-27 2024-06-27 6 2 10.59429/pmcs.v6i2.6492 Artificial Intelligence of the News Industry: Rebirth after Destruction https://ojs.as-pub.com/index.php/PMCS/article/view/6493 <p>Artificial Intelligence (AI) is transforming the news industry, promoting journalists with genuine insight. This shift enhances professional and ethical standards, despite causing initial unemployment. Historically, journalism attracted individuals seeking job security or career advancement, leading to skill disparities and diminished quality. AI addresses these issues by automating repetitive tasks, allowing journalists to focus on substantive reporting. Companies like News Republic and RADAR exemplify AI's role in news curation and generation, with human editors ensuring content credibility. This collaboration improves the efficiency and depth of news reporting. AI has also created new specialized roles in journalism, further professionalizing the field. Globally, AI democratizes access to timely and accurate news, benefiting underdeveloped regions by bridging language barriers and standardizing writing. This shift enhances the social status and remuneration of journalists and promotes fairness and objectivity in news reporting. This essay expounded AI's integration into journalism leads to higher efficiency, professionalism, and inclusivity, marking a significant step forward in the news industry's evolution.</p> Qianchao Zhou ##submission.copyrightStatement## 2024-06-27 2024-06-27 6 2 10.59429/pmcs.v6i2.6493 A Brief Analysis of the Integration of Modern Digital Technology and Traditional Audio-Visual Art https://ojs.as-pub.com/index.php/PMCS/article/view/6494 <p>Today, the integration of digital technology and audio-visual arts fosters artistic innovation. Advanced tech provides creators with unprecedented tools to convey ideas vividly, enriching visual experiences. Inspired by digital tech, audio-visual artists broaden horizons, spark innovation, and revitalize art creation. Exploring this integration deepens our understanding of art-tech coupling and guides us to reassess film/TV creation, enhancing the artistic quality of works. This is the outcome of art-tech synergy, driving the progress of the audio-visual arts industry.</p> Tengfei Li ##submission.copyrightStatement## 2024-06-27 2024-06-27 6 2 10.59429/pmcs.v6i2.6494