Probe - Media and Communication Studies

The acceptance of AI-generated news by audiences in the era of intelligent communication: A case study of the AI Olympic morning report on Yangshipin (China media group mobile)

Chuqiao Lu, Muyang Han — Thu, 02 Jan 2025 10:32:08 +0800

This study focuses on the application of AI-generated news in the era of intelligent communication, measuring the acceptance of AI-generated news by audiences through a questionnaire survey and analyzing the relationships between variables using structural equation modeling. The study found that perceived usefulness and accuracy positively promote audience behavioral intentions, while perceived ease of use and exclusion have a negative effect. Further research revealed that the reason for the perceived ease of use deviating from the initial hypothesis is that some users have excessively high expectations for the ease of use of technology. When the actual experience fails to meet these expectations, users feel disappointed. Based on this, the paper proposes strategies such as adjusting AI news content, optimizing voice synthesis technology, and improving interactive experiences to promote the long-term development of AI-generated news.

Research on the Technology of Cultivating High Quality Customers through Data Analysis of Customer Web Browsing Behavior on CRM Platform

Peijun Xu — Thu, 02 Jan 2025 10:32:12 +0800

With the rapid development of Internet technology, enterprises pay more attention to the collection and analysis of customer data. The article aims to explore the technical research of identifying and cultivating highquality customers through in-depth data analysis of customer web browsing behavior through CRM (Customer Relationship Management) platform. This study provides more precise marketing strategies for enterprises through refined and personalized data analysis methods, thereby improving customer satisfaction and loyalty, and achieving a win-win situation between enterprises and customers.

Analysis of the communication innovation path of the new school of documentaries on the network of station B

Liu ChenMeiyu, Zeng Rui — Thu, 02 Jan 2025 10:32:15 +0800

The new school of documentaries on the Internet is an inevitable trend in the development of the Internet era, relying on the Internet platform, giving full play to the driving role of modern technology, producing programs for the public in various fields of society, and innovating the program communication path in a diversified way, so as to expand the audience base. In the production process of the new school of netizens, on the one hand, it respects the true core of the documentary, and on the other hand, it promotes the program to become a variety show, and obtains the experience effect of full interaction, which can use a short time to meet the information needs of Internet users and grasp the interests of the audience. With the prosperity and development of the market economy, the steady improvement of the level of science and technology, and the diversified Internet platform has brought new opportunities to the film and television industry.

A Study of filial piety: Differences and agreement within China and in the international arena

Yanfang Wang, Muhammad Daoh, Nur MuneerahKasim — Thu, 02 Jan 2025 10:32:17 +0800

Filial piety is a widespread virtue in human history and is regarded as the caring duty of adult children to their elderly parents (Bedford et al., 2022; Cicirelli, 1993; Sung, 1995; Leichtentritt et al., 2004). Scholars around the world have conducted a lot of research on filial piety.Scholars in China primarily explore filial piety from the perspectives of ethics, education, and political science, focusing more on theoretical analyses of the concept. In contrast, international research on filial piety is more closely associated with disciplines such as psychology, social sciences, and medicine, emphasizing its concrete manifestations within family dynamics and intergenerational relationships.This paper compares the consensus and differences in the phenomenon of filial piety in China and other countries between 2013 and 2024, in order to lay the foundation for the study of filial piety theory and related policies.

The multidimensional characterization of self-empowerment and oversight of others’consciousness among college students in the context of self-media

Ziqi Sun — Thu, 02 Jan 2025 10:32:19 +0800

In the context of the flourishing development of self-media, the phenomenon of college students’ selfempowerment has been highlighted, and their obscuring of others’ consciousness has been observed to manifest in a number of different ways. In the context of information acquisition, the phenomenon of the ‘information cocoon predicament’ has emerged. This is characterised by the narrowing of cognitive perspectives as a result of algorithmic recommendations and independent screening, which lead to the consumption of a large amount of homogenised information. This has the effect of limiting the scope of knowledge to specific fields, disconnecting students from the diverse perspectives of others, and fostering a sense of detachment from the wider world.

The realistic dilemma and optimisation path of red culture communication in the age of self media

Huimin Wang, Xuelian Jiang, Xuwei Ma — Thu, 02 Jan 2025 10:32:22 +0800

As an important part of the excellent culture of the Chinese nation, red culture unites the revolutionary spirit and patriotic sentiment. With the arrival of the self media era, it has rapidly risen and attracted a large group of netizens with the characteristics of fast information dissemination, wide range and diversified contents, and has become an important platform for cultural dissemination, exchange and integration. The form of communication and audience structure of red culture have changed under its influence, but also encountered challenges, such as the impact of social pluralism, the limitations of a single pattern, and the fragmentation of information disseminated on the self-media platform, etc. Discussing how to optimise the communication of red culture in the environment of self-media is the key to enhancing the sense of identity and cohesion of the national culture.

Innovative patterns, realistic dilemmas and response paths of mainstream ideology communication in the age of smart media

Xuelian Jiang, Huimin Wang — Thu, 02 Jan 2025 10:32:24 +0800

The development of media intelligence has reconfigured the pattern of mainstream ideological communication. With the rapid development and popularization of digital information technology and intelligent media platforms, mainstream ideological communication has shown a series of innovative patterns of “interactivity”, “integration” and “experience”. The mainstream ideological communication has shown a series of “interactive”, “convergent” and “experiential” innovations. However, at the same time, there are problems such as “fragmentation” of communication methods, “decentralization” of communication subjects, and “homogenization” of communication information, which tend to make the cohesion, authority and leading power of mainstream ideology fall into the predicament of being deconstructed. It is easy to make the cohesion, authority and leading power of mainstream ideology fall into the predicament of being deconstructed. In this regard, based on the era of smart media, we can enhance the communication effectiveness of mainstream ideology by strengthening supervision and guidance, optimizing discourse expression, and making clever use of technological strategies.

Exploring the practical path of telling local cultural stories to help high-quality development in the context of new media--Taking Shandong province as an example

Jiyang Zhang — Thu, 02 Jan 2025 10:32:27 +0800

Since ancient times, Qilu land has many excellent stories and legends, famous artists and celebrities, places of interest, is an important part of the excellent Chinese culture, in the new media context and the conditions of the times, tell a good story of the local culture has an irreplaceable role to further strengthen the cultural self-confidence, laying the foundation of the high-quality development of Qilu, and helping to enhance the level of high-quality development of the local, Therefore, it is possible to explore the ways of telling Qilu stories from the deep excavation of local cultural qualities, precise positioning of the audience to realize differentiated communication, constructing cross-platform cultural positions, and innovating cultural communication methods, so as to realize the purpose of assisting the local high-quality development.

News communication in the social media era: The integration and development of traditional and new media

Huarui Dou, Yuanlu He, Haihong Li — Thu, 02 Jan 2025 10:32:29 +0800

In the era of social media, news communication has undergone profound changes. This article delves into the integration and development of traditional and new media, analyzing the impact of social media on the way news is disseminated and its role in shaping internet communication content. The article first points out that the immediacy, decentralization, interactivity, and personalized recommendation features of social media have greatly enriched the dimensions and forms of news information, while also posing new challenges to the credibility of news media, privacy and data security, media literacy, and public participation. The article emphasizes that traditional media, in the process of digital transformation, needs to actively embrace new media technologies to improve the efficiency and engagement of news dissemination. Through case analysis, the article demonstrates how traditional media can use social media platforms for content innovation and user interaction, and how to enhance personalized news services and multimedia presentation through technological means. The article also points out the challenges faced by news communication in the new media environment, such as information overload, the proliferation of fake news, and privacy protection issues, and proposes corresponding solutions. When discussing the integration strategies of traditional and new media, the article proposes a direction of development that is diversified and personalized, emphasizing the trend of integration and platformization in news communication.

The research on enabling local image “out of circle” in AIGC era by vertical short video

Qin Qin, Xinjian Chen — Thu, 02 Jan 2025 10:32:32 +0800

In order to promote the positive development of vertical short video in the promotion of urban culture, it is necessary to build a coalition of short video urban culture promotion, integrate resources to operate the unique intellectual property rights of the city, in order to create a multi-dimensional and multi-dimensional urban cultural image. On this basis, the article puts forward a series of strategies to optimize the application of short video in the promotion of urban culture from the aspects of content, mode and channel, including enriching the communication content, emphasizing diversified expression and expanding the communication channel. The article holds that by telling city stories from multiple dimensions and angles and reshaping city cultural image, it can not only promote the overall improvement of urban cultural tourism industry, but also provide theoretical guidance and practical reference for other regions in promoting urban culture with vertical short video.

Anatomy of marketing communication innovation strategy driven by private domain traffic

Wenyi Yuan, Leyi Deng, Ding Ma, Siwei Liu, Mengyu Wang — Thu, 02 Jan 2025 10:32:34 +0800

This article provides an in-depth analysis of the content of the innovative strategies of private domain traffic in the field of marketing communications. Through theoretical analysis, the article explores the basic concepts, core characteristics, and applications of private domain traffic in modern marketing strategies. The article also discusses the methods of effective aggregation of private domain traffic, including the omni-channel strategy that combines the advantages of public domain traffic and the integration of online and offline, and explores how these strategies can enhance the marketing effect.

Construction and impact of communication power of China’s hunan broadcasting system in the era of media convergence

Wei Zhang — Thu, 02 Jan 2025 10:32:38 +0800

Since the National Conference on Propaganda and Ideological Work forward-thinkingly proposed the strategic orientation of “accelerating the deep integration and development of traditional media and emerging media” on August 19, 2013, China’s media ecosystem has undergone unprecedented profound transformation and change.“ Hunan Satellite TV, as a leader among provincial satellite channels, has maintained its leading position through strategies such as content innovation, platform expansion, and team building, and has emerged prominently in international communication. This paper delves into the strategies for building Hunan Satellite TV’s communication power and their impact, and reflects on the development of its international communication capabilities.

Self-Media communication strategies for the Yancheng Yellow Sea Wetlands

Rongjian Sun — Thu, 02 Jan 2025 10:32:41 +0800

Yancheng Yellow Sea Wetland, located on the eastern coast of Jiangsu, China, is an important wetland ecosystem in China, and with its rich biodiversity and unique ecological resources, the wetland became China’s first seaside-type World Natural Heritage in 2019. With the enhancement of sustainable development strategy and ecological protection awareness, it has become necessary to strengthen the publicity of wetland protection. This paper discusses how to optimize the communication strategy of Yancheng Yellow Sea Wetland in the era of selfmedia in order to enhance public awareness of protection and provide reference for the sustainable development of local ecological protection

Research on the practical path of “Internet + ideological and political education” in higher vocational colleges based on social media

Jiangnan Su, Xinyu Peng, Jun Huang — Thu, 02 Jan 2025 10:32:46 +0800

With the rapid development of information technology, “Internet +” has become an important trend in the transformation of various industries, and the ideological and political education in higher vocational colleges is also facing new opportunities and challenges. Firstly, it points out that there are some problems in ideological and political education in higher vocational colleges, such as single content, obsolete form and insufficient interaction between teachers and students. Secondly, the article proposes to build a diversified education platform to enhance the appeal of ideological and political education through online courses, social media and other forms. At the same time, the content and form of education should be innovated, and social hotspots and case teaching should be combined to enhance students’ participation and enthusiasm. Through the research of this subject, it can provide a new idea and practical reference for the reform and development of ideological and political education in higher vocational colleges.

Application research of “Internet + ideological and political education” in higher vocational colleges based on social media

Jiangnan Su, Xinyu Peng, Jun Huang — Thu, 02 Jan 2025 10:32:48 +0800

In the ideological and political education of higher vocational colleges, how to effectively use Internet technology to improve the quality of education and student participation has become an urgent problem to be solved. Firstly, through the analysis of the current situation of ideological and political education in higher vocational colleges, this paper finds that the education content is single, the education method is traditional, and the participation of students is insufficient. Secondly, a series of specific application strategies are proposed. Finally, through case analysis, this paper summarizes the experience of higher vocational colleges successfully implementing “Internet + ideological and political education”, points out its important enlightenment to education reform, and provides an important reference for the reform and development of ideological and political education in higher vocational colleges.

Strategies and practice of integrating digital media art and college english teaching

Bozhuang Qian — Thu, 02 Jan 2025 10:32:51 +0800

This paper discusses the strategies and practices of the integration of digital media art and college English teaching, focusing on the improvement of the teaching effect. Multimedia technology and artistic means change the classroom from one-way indoctrination to multi-sensory participation, and enhance students interest and language ability. At the same time, we analyze the bottleneck challenges and optimization direction in teaching, verify the effectiveness of case practice, and provide theoretical basis and practical experience for teaching reform.

Research on the influence of French New Wave films on modern editing techniques

Ren Anhao — Thu, 02 Jan 2025 10:32:53 +0800

The unique editing technique of French new wave film has a profound influence on the history of film, especially when it breaks the traditional narrative structure, its skipping and non-linear narrative breaks through the limitation of time and space, and creates a free and multi-dimensional narrative style. This paper discusses its influence on, application difficulties and challenges of modern films, as well as its enlightenment and direction for future creation. The research shows that although it is limited in mainstream films, it provides inspiration and path for the innovation and personalized expression of film art, which is of important value.

Rhetoric in political debate: the case study of the 2014 LBC leaders’ debate clash

Yirong He — Thu, 02 Jan 2025 10:32:55 +0800

This paper investigates the intricate role that language and rhetoric play in political discourse. It intends to investigate the merits and advantages of political discourse,with a focus on the significance of language skills and rhythm in the process.(Tileagă, 2014a)The ultimate goal of political debate is to gain public support;therefore,it is essential to comprehend how language can be modified to capture the audience’s attention and persuade them to adopt the speaker’s line of reasoning.

The impact of new media platforms on the digital transformation of museums

Yichen Huang — Thu, 02 Jan 2025 10:33:00 +0800

With the rapid development of information technology, new media platforms have gradually become an important channel for people to obtain information and engage in cultural exchanges. In this context, museums are also facing challenges and opportunities in digital transformation. This article analyzes the characteristics and advantages of new media platforms, and explores their impact on the digital transformation of museums, including improving the dissemination effect of exhibitions, enhancing audience participation, expanding educational functions, and promoting cultural inheritance and innovation. At the same time, it also pointed out the possible problems that museums may face in the process of digital transformation using new media platforms, and proposed corresponding solutions. Through in-depth research on new media platforms and digital transformation of museums, useful references have been provided for the future development of museums.

AI-driven collaborative development of industry-academia-research under the perspective of new quality productive forces

Yang Yang, Meng Qiao — Thu, 02 Jan 2025 10:33:03 +0800

This paper explores the AI-driven collaborative development of industry, academia, and research from the perspective of new productive forces. It highlights how AI transforms traditional models through data analysis, machine learning, and intelligent decision-making, enhancing efficiency in technology transfer and innovation capabilities. The study also discusses the role of AI in aligning education with industry needs, improving curriculum relevance, and fostering interdisciplinary collaboration. Challenges such as data security and privacy protection, as well as the need for continuous talent cultivation, are also addressed.

The application feasibility of virtual production in low-budget film and television

Xiaojian Chen, AHmad — Thu, 02 Jan 2025 10:33:05 +0800

Virtual production technology is increasingly becoming a central component in the field of film and television production, particularly demonstrating significant potential advantages in low-budget film projects. This paper explores the importance of virtual production technology, emphasizing its value and competitive edge in low-budget projects. Furthermore, it examines the technical barriers, challenges in implementation, and the difficulties in coordinating with traditional production methods. Through a comprehensive discussion on technological innovations in hardware and software, talent development, and the optimization of project management, this study proposes several feasible directions to promote the broader application of virtual production in low-budget filmmaking. Ultimately, it is concluded that the effective utilization of virtual production not only improves the quality of low-budget projects but also enhances their competitiveness in the market.

Analysis of media transformation and innovation paths in the digital age

Yijun Pan — Thu, 02 Jan 2025 10:33:08 +0800

Traditional media faces challenges such as audience fragmentation, attention economy, and the rise of emerging media platforms, severely squeezing its survival space. However, the development of digital technology also provides new possibilities for the transformation and upgrade of traditional media. This research explores the transformation paths of traditional media by analyzing the impact of digital technology on the media ecosystem. Content innovation, technology empowerment, and business model reconstruction are identified as core transformation strategies. Case analysis shows that strengthening user-centric thinking and promoting deep integration of technology and content are key to achieving sustainable development. The research results provide theoretical guidance and strategic reference for innovative practices in the media industry.

Evolution and cultural connotation of Chinese traditional clothing color from Tang Dynasty to Qing Dynasty

Wu Mengyao, Ahmad — Thu, 02 Jan 2025 10:33:10 +0800

As an important part of Chinese culture, the evolution process of Chinese traditional costume color not only reflects the aesthetic concept, political system and social and economic situation of different dynasties, but also contains profound cultural connotation and symbolic significance. From the gorgeous and colorful Tang Dynasty to the calm and introverted of the Qing Dynasty, the change of dress color is like a vivid historical picture scroll, showing the brilliance and changes of Chinese civilization. This paper will discuss the evolution of the traditional Chinese dress from the Tang Dynasty to the Qing Dynasty.

The influence of network communication on news media and its development countermeasures

Qingpeng Wang — Thu, 02 Jan 2025 10:33:13 +0800

With the continuous development of science and technology and economy, great changes have taken place in the news media. Internet technology has penetrated into all levels of the news media, and the scope and scope of network communication have become more and more extensive, which has brought great impact to the news media. How to carry out news communication effectively in the network environment is a problem that the news media needs to focus on and grasp. This paper analyzes the influence of network communication on news media, and puts forward some countermeasures to improve the quality of news media.