Probe - Media and Communication Studies

Research on the path of internet celebrity economy empowering the high - quality development of Shandong’s cultural and tourism industry

Haoyu Duan, Xiaotong Wang, Mengyu Zhang — Tue, 15 Jul 2025 15:31:34 +0800

Under the constraints of the traditional concept of development, Shandong’s culture and tourism industry is in urgent need of new ways to adapt to the dynamic market environment. Firstly, this article analyses the status quo of culture and tourism in Shandong Province. Then, the author discusses how to promote the quality of Shandong culture and tourism by expanding the marketing channels, promoting the diversification of industry, and promoting the promotion of consumption. Finally, the paper puts forward concrete ways of development, including the integration of online and offline services to increase the transfer rate, the emphasis on time and space creation, and the segmentation of the tourist market to promote consumption upgrading.

From digital content to cultural confidence: The performance of tradition on Chinese social media

Lu Zhang — Tue, 15 Jul 2025 15:31:36 +0800

Against the backdrop of «cultural confidence» becoming a central national agenda in China, traditional Chinese culture is experiencing a phenomenal resurgence on short-form video platforms, most notably Douyin. This trend raises a critical question: How do these social media platforms transform the abstract, macro-narrative of «cultural confidence» into a tangible, participatory, and emotional experience for young people? This paper argues that cultural confidence is not passively received but is actively constructed through a dynamic, threestage performance. This process unfolds through: 1) aestheticization, where tradition is packaged into appealing sensory spectacles; 2) domestication, which integrates these traditions into the familiar practices of modern daily life; and 3) communalization, where interactive rituals forge a shared collective identity. Through a textual analysis of representative short-form videos, this paper elucidates this complete pathway from digital content to cultural confidence, offering a new analytical framework for understanding the mechanisms of cultural identity formation in the digital age.

Research on the application of artificial intelligence technology in communication scenarios for wafer defect recognition

Lu Bai, Chenqi Ding — Tue, 15 Jul 2025 15:31:41 +0800

With the semiconductor industry’s increasing wafer quality requirements the limitations of traditional defect detection in efficiency and accuracy are prominent.This paper systematically studies AI-communication technology integration in wafer defect recognition focusing on key breakthroughs like image acquisition-5G transmission coordination edge computing-deep learning lightweight deployment and multi-device spatiotemporal synchronous detection.A CNN-based edge computing architecture combined with 5G slicing and multi-scale feature fusion significantly improves defect recognition real-time performance and accuracy.Experiments show 92% detection accuracy 28% traditional detection time and <0.9% false detection rate with IIoT-enabled real-time defect-data-process-parameter correlation analysis.Practical applications verify AI-communication integration’s efficiency in large-scale production providing full-process optimization for semiconductor intelligent manufacturing.

Research on the innovative paths of intangible cultural heritage cultural transmission from the perspective of digital media

Jie Guo, Dan Ni — Tue, 15 Jul 2025 15:31:43 +0800

This study takes the APP named《Intangible Cultural Heritage Dalian》as an example to explore the innovative paths of intangible cultural heritage dissemination under digital media. Through innovations in technology application, content presentation, and interactive experience, the APP named《Intangible Cultural Heritage Dalian》significantly enhanced its dissemination efficiency, providing a model for regional intangible cultural heritage digital dissemination, and having important theoretical and practical significance for the dynamic inheritance and innovative development of intangible cultural heritage.

Research on the anomie of news ethics in the new media era and countermeasures

Gali Bai, Iderjargal Dashdondog — Tue, 15 Jul 2025 15:31:46 +0800

This paper takes the background of the vigorous development of new media in China as a starting point, and comprehensively uses the case - analysis method and the policy - text research method to conduct a systematic and comprehensive review of the current anomie of news ethics. Through in - depth analysis, it reveals the institutional - environment factors and social roots behind the anomie of news ethics, aiming to provide theoretical references and practical guidance for the standardization and development of news ethics in the new media era.

Analysis of narrative framework of “China image” in English media

Yuxin Bai — Tue, 15 Jul 2025 15:31:48 +0800

This study focuses on the narrative framework of “China’s image” constructed by English media. By delving into the characteristics of positive, negative, and neutral narratives, it analyzes the factors behind their formation. It also evaluates the impact these narrative frameworks have on audience perception, China’s image construction, and the international communication landscape. The aim is to provide theoretical support and strategic references for understanding the dissemination of China’s image in the context of international public opinion.

A study on multimodal symbol interaction in visual narrative of English advertising in the digital age

Fengzhi Yan — Tue, 15 Jul 2025 15:31:50 +0800

This study focuses on the multimodal symbol interaction phenomenon in visual narratives of English advertisements in the digital age. By thoroughly analyzing the constituent elements of visual narratives, the interaction mechanisms of multimodal symbols, and the impact of digital technology, it explores corresponding interactive strategies. The aim is to reveal the intrinsic rules by which English advertisements can effectively narrate and disseminate through multimodal symbols in the digital era, providing theoretical support and practical guidance for advertising creation and research.

A Survey of object detection in crowded scenes based on deep learning

Haonan Tian — Tue, 15 Jul 2025 15:31:53 +0800

With the progress of deep learning technology, the object detection algorithms have achieved good detection results in general scenes, but they have encountered difficulties in crowded scenes. In crowded scenes, there are a lot of occlusion between objects, which makes the non-maximum suppression algorithm easy to delete the correct detection of overlapping objects; at the same time, there are some problems, such as large change of object scale, small object, insufficient available features and so on. In order to promote the further development of crowded object detection technology, the related methods and techniques are summarized. Firstly, the research background and application value of object detection in crowded scenes are introduced. Secondly, the difficulties of object detection in crowded scenes are discussed, and the defects of object detection algorithm based on deep learning in crowded scenes are analyzed. Then, the existing object detection algorithms in crowded scenes are classified and described. Finally, the possible research direction of object detection in crowded scenes is prospected.

A comparative study on the cultural connotation of basic colors between English and Chinese

Wentong Wang — Tue, 15 Jul 2025 15:31:56 +0800

This paper explores the symbolic significance, cultural inheritance, and social relationships of colors in both English and Chinese through a comparative study of their basic color connotations. Colors are not only products of visual perception but also important carriers of cultural identity and emotional expression. The cultural connotations of colors profoundly influence language, social habits, and individual emotional cognition. Therefore, differences in color culture cannot be overlooked in translation, cross-cultural communication, and education. To address this, the paper proposes optimization strategies such as enhancing academic cooperation, increasing the dissemination of color culture education, and promoting international exchanges and exhibitions, aiming to provide theoretical support and practical guidance for the cross-cultural research and application of color culture.

A Study on pragmatic presuppositions in automobile advertisements from the perspective of adaptation theory

Qianyang Wu — Tue, 15 Jul 2025 15:32:00 +0800

With the rapid economic development, the importance of automobile advertising in the world is becoming increasingly prominent. The complexity of advertising language is particularly prominent in the automotive industry. This study explores pragmatic presuppositions in English automobile advertisements from the perspective of Adaptation Theory, and analyzes their distribution and how advertisers adapt to consumers’ needs through pragmatic presuppositions. The results of this study provide implications for understanding the relationship between advertising language, context and consumer behavior, and have practical significance for both advertisers and consumers.