社科与实践

辟谣短视频的多模态交互：双刃剑效应的机理探析

魏 昕蕊

上海理工大学出版学院

俄 秦钰

上海理工大学出版学院

DOI: https://doi.org/10.59429/sksj.v2i5.11781

Keywords: 辟谣效果；短视频；多模态交互；侵蚀效应

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Abstract

在谣言传播加剧社会风险的背景下，辟谣短视频已成为谣言治理的前沿阵地。其核心特征“多模态交互”在 提升信息触达与说服力的同时，也可能引发认知过载、情绪抵触与行为回避，呈现“增益—侵蚀”并存的双刃剑效 应。本文通过构建“符号整合—情境叙事—算法分发”的多模态交互框架揭示了双重效应的作用机理；并主张依托 “内容设计—受众加工—平台分发”的系统协同，动态调控辟谣短视频的模态配置与刺激水平，以实现辟谣效能的持 续优化。

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