Author

The theoretical research of artificial intelligence is an important foundation for the development of artificial intelligence. Neural network is the foundation of artificial intelligence,  and its iterative training algorithm has been widely used in machine learning and image  recognition. Artificial intelligence has been more and more widely used, such as virtual assistant, smart home, smart city, medical health and other fields, and its application scope is  rapidly expanding. Artificial intelligence is of great significance in digital transformation and the development of human society, and its wide application and commercialization are constantly  increasing. Faced with the challenges of the era of big data, artificial intelligence will play a  more important role in the future. Future AI systems will be more powerful, intelligent and  personalized, capable of handling more complex tasks. Humans will work alongside robots  and algorithms to use information and resources more efficiently. However, the development  of artificial intelligence also faces many problems, such as data privacy, algorithm opacity,  unemployment and other problems, which need more research and exploration. Therefore,  the research of artificial intelligence is full of both opportunities and challenges, and requires  interdisciplinary and long-term strategic thinking. With the rapid development of Artificial intelligence technology, its application in various fields is becoming more and more extensive. Among them, the application of artificial  intelligence in the field of e-commerce marketing not only improves the efficiency and sales  of enterprises, but also brings better shopping experience to consumers. The application of  artificial intelligence technology in e-commerce marketing has broad prospects and great  potential. Application directions such as personalized recommendation, intelligent customer  service, precise marketing positioning and intelligent supply chain management can not only  improve the user experience, but also help enterprises improve sales and operational efficien-cy. With the further development of artificial intelligence technology, it is believed that its  application in the field of e-commerce will be more in-depth and extensive。 The book consists of four chapters. The first chapter is the introduction, which introduces the concept of artificial intelligence, the characteristics of artificial intelligence, the influence of artificial intelligence development, and the application fields of computer artificial  intelligence technology; The second chapter is the application research of artificial intelligence technology, introducing artificial neural network recognition technology, humanoid  intelligence technology, group intelligence technology, human-machine mixed intelligence  technology; The third chapter is about the development of e-commerce and the application  of new technology. It introduces the development course of e-commerce, the application  of cloud computing technology in e-commerce, and the application of big data technology  in e-commerce. The fourth chapter is the application of artificial intelligence technology  in e-commerce marketing, introducing the development and challenges of artificial intelligence marketing, users’ behavioral responses to artificial intelligence marketing, artificial  intelligence to promote the transformation of scene marketing, the application of artificial  intelligence in e-commerce marketing, and the future development of artificial intelligence in  e-commerce marketing. Due to the limited time, it is inevitable that there are inadequacies and omissions in the  book, and readers are kindly requested to correct and criticize. Author In April 2024

Cip

Cataloguing-in-Publication (CIP) programme 

Name(s): Ren Li. 

Title: Research on Artificial Intelligence Theory and Application / By Ren Li . 

Description: Arts and Science Press Pte Ltd, Singapore, 2024. 

Identifier: OCN 1433845952 | ISBN 978-981-18-9911-9 (paperback) 

Subject(s): Research on Artificial Intelligence Theory and Application .|Artificial Intelligence  Theory and Application . 

BRN: 300043289 

Classification: DDC 651.8--dc23