酒店管理发展与创新探究
ISBN:978-981-18-8803-8
Author:段纯
Publishing Date:Dec-31-2023
Brief
酒店的发展促进了中国旅游产业的发展，并在一定程度上推动了餐饮行业的发展。因此，酒店产业能够推动中国服务行业的发展。面对新时期的压力，酒店产业也面临着挑战。要想使酒店产业得到更好的发展，就要对酒店产业进行相应的改革及创新。中国的酒店数量比较多，酒店之间的竞争也比较激烈，而酒店管理中出现了一些问题，这些问题会影响酒店产业的长远发展。因此，要对酒店产业的管理模式进行相应的创新，并且要提高酒店服务人员的服务质量，从而使酒店满足更多客户的要求，促使酒店产业在市场上得到进一步的发展。
Catalog
第一章 酒店概述··························································································· 1
第一节 酒店的历史沿革············································································ 1
第二节 现代酒店发展趋势探究··································································· 3
第二章 酒店管理概述···················································································· 23
第一节 酒店管理内涵·············································································· 23
第二节 酒店管理的特征与职能·································································· 27
第三节 酒店管理的原则及模式·································································· 34
第三章 酒店服务质量管理 ············································································· 41
第一节 酒店服务和服务质量····································································· 41
第二节 酒店服务质量衡量标准与评价体系··················································· 45
第三节 酒店服务质量管理及特点······························································· 49
第四节 酒店服务质量的管理方法······························································· 51
第五节 酒店全面质量管理········································································ 55
第四章 酒店电子商务应用与管理 ···································································· 59
第一节 酒店网络营销模式········································································ 59
第二节 酒店电子商务营销渠道·································································· 62
第三节 酒店网络营销渠道与实践······························································· 69
第四节 酒店电子商务·············································································· 74
第五章 酒店投资与筹开管理 ·········································································· 79
第一节 酒店市场调研·············································································· 79
第二节 酒店投资可行性分析····································································· 81
第三节 酒店设计与施工··········································································· 89
第四节 酒店筹开管理·············································································· 91
第六章 酒店管理创新探究 ············································································· 99
第一节 酒店服务质量管理的创新······························································· 99
第二节 酒店电子商务应用的创新····························································· 102
第三节 酒店投资和筹开管理的创新·························································· 106
参考文献·····································································································113
Author
段纯，出生于1984年12月11日，中国湖南省湘潭市，研究生学历，高级经济师，毕业于中南大学，现任职于云南省城乡建设投资有限公司。主要研究方向为城乡建设投资及文旅度假区、酒店运营管理。曾于2015年11月发表论文《云南保障房建设措施》；2017年5月发表论文《高层住宅建筑隔震结构的经济性分析》；2017年9月发表论文《演化博弈视角下小产权房现象的成因分析》；2017年10月发表论文《关于将政府购买服务方式转化成PPP模式的思考》；2017年12月《发表论文PPP模式在特色小镇中的应用研究分析》。
Cip
Cataloguing-in-Publication (CIP) programme
Name(s): 段纯.
Title: 酒店管理发展与创新探究/ 段纯 著.
Description: Singapore : 新加坡文理出版社, 2023.
Identifier: OCN 1416034614 | ISBN 978-981-18-8803-8 (paperback)
Subject(s): Exploring the Development and Innovation of Hotel Management.|Development and Innovation of Hotel Management .
BRN: 300006406
Classification: DDC 658--dc23
