创业视角下的数字印刷专业技能培养
ISBN:978-981-18-9184-7
Author:韦一文、陈华、李炯
Publishing Date:Dec-31-2023
Brief
本书是关于创业视角下的数字印刷专业技能培养，涵盖了数字印刷的基础知识、设计原理、技术应用、创业基础知识与策略、创业实务及创业环境中的数字印刷创新与挑战。不仅详细介绍了数字印刷的概念、设备、材料和工艺流程，还深入探讨了质量控制的重要性。在设计方面，书中强调了印刷品设计的关键要点，结合创意设计和品牌塑造，为读者提供了实用的案例分析。此外，书中还探讨了数字印刷技术的多元化应用，包括个性化和定制印刷的趋势，以及环保和技术创新在此领域的重要性。在创业部分，书籍提供了从创业精神、商业计划书编写、市场分析到资金管理的全面指导。特别是在数字印刷创业实务方面，详细讨论了团队组建、产品开发、品牌营销和客户服务等关键因素。最后，书中还涵盖了在创业环境中面对的挑战，包括技术创新的应用、市场变化的策略调整，以及行业法规和资源整合的重要性。本书旨在为数字印刷领域创业者及其他业务的专业人士提供宝贵资源。由于时间限制，书中难免存在不妥及疏漏之处，敬请读者指正批评。
Catalog
第一章 数字印刷基础知识················································································ 1
第一节 数字印刷概述················································································ 1
第二节 数字印刷设备和材料······································································· 5
第三节 数字印刷工艺流程········································································· 11
第四节 数字印刷质量控制········································································· 15
第二章 数字印刷中的设计原理········································································· 19
第一节 设计基础与工具············································································ 19
第二节 印刷品设计要点············································································ 27
第三节 创意设计与品牌塑造······································································ 32
第四节 数字印刷设计案例分析··································································· 37
第三章 数字印刷技术的应用············································································ 43
第一节 个性化与定制印刷········································································· 43
第二节 数字印刷的多元化应用··································································· 47
第三节 数字印刷与环保············································································ 52
第四节 数字印刷的技术创新······································································ 58
第四章 创业基础知识与策略············································································ 63
第一节 创业精神与心态············································································ 63
第二节 商业计划书的编写········································································· 69
第三节 市场分析与定位············································································ 73
第四节 资金管理与融资············································································ 78
第五章 数字印刷创业实务··············································································· 85
第一节 创业团队的组建与管理··································································· 85
第二节 产品开发与创新············································································ 89
第三节 品牌营销与推广············································································ 92
第四节 客户关系与服务············································································ 95
第六章 创业环境中的数字印刷创新与挑战·························································· 99
第一节 技术创新在数字印刷中的应用·························································· 99
第二节 面对市场变化的策略调整与应对措施··············································· 103
第三节 数字印刷行业的法规与政策环境分析··············································· 107
第四节 创业资源的整合与合作策略探讨······················································110
参考文献·····································································································115
Author
韦一文，男，工程师，广州科技职业技术大学教师，广东省印刷复制协会理事，广东省创业培训专家库成员、广东省“展翅计划”青年职业成长导师、广州市职业指导专家库成员、广州市创业培训质量督导员、广州市职业能力建设指导中心特聘讲师、广州市创业就业协会学术委员，国家级众创空间创业导师及多所高校创业导师，获得高级职业指导师、高级心理咨询师、印刷技师、创业咨询师、SYB讲师、网创师资等职业资格；公开发表相关论文30余篇，参与编写职业生涯规划和创新创业等相关教材6部；主持教育部协同育人、供需育人项目6项，省级项目、课题若干，专利3件，参与标准制定1项；指导学生获得省级以上创业大赛、技能大赛数10项，其中全国一等奖2项；曾获全国技能大赛优秀指导老师、粤港澳大湾区创业大赛伯乐奖、省印协年度论文评选一等奖、校级教学成果一等奖等荣誉；参与社会培训、讲座、评审等活动过百场。
陈华，广州科技职业技术大学艺术传媒学院副院长，副教授、高级工程师、高级技师，主持省市级教科研项目5项；主持省级数字印刷工程高水平专业群建设、省级印刷媒体技术专业品牌专业建设、省级印刷技术重点专业建设等4项；主持印刷媒体技术专业省级实训基地建设，省级印刷包装图文实训中心等省级以上教科研平台13项；主持印刷媒体技术专业省级优秀教学团队、省级包装印刷新型材料科研创新团队等2项；作为第一发明人授权专利13件；在核心期刊、国家级、省级期刊上发表学术论文25篇。
李炯，男，现任广东省印刷复制业协会常务副会长兼秘书长、广东省印刷标准化技术委员会秘书长、广东省高职轻工纺织专业教学指导委员会委员、广州科技职业技术大学艺术传媒学院校外兼职教师。工程硕士，工程师，科技咨询师。主要承担HKB-0003—1999《书籍加工贸易单耗标准》的修订，参与DB44/815—2010《广东省印刷行业挥发性有机化合物排放标准》的起草，公开发表专业论文4篇。组织制订起草“首届全国印刷行业职业技能大赛广东赛区选拔赛”竞赛技术规程，参与讨论制订“首届全国印刷行业职业技能大赛”竞赛技术规程，担任过“第二届全国印刷行业职业技能大赛”裁判员。兼任广州科技职业技术大学艺术与传媒学大学教学指导委员会副主任、广州市轻工学校教学指导委员会委员、东莞市职业技术学院教学指导委员会委员、新闻出版总署出版产品质量检测专家委员会委员、广东省科学技术协会第八届委员。
Cip
Cataloguing-in-Publication (CIP) programme
Name(s): 韦一文、陈华、李炯.
Title: 创业视角下的数字印刷专业技能培养/ 韦一文、陈华、李炯 主编.
Description: Singapore : 新加坡文理出版社, 2023.
Identifier: OCN 1419141678 | ISBN 978-981-18-9184-7 (paperback)
Subject(s): The Cultivation of Digital Printing Professional Skills from the Perspective of Entrepreneurship .|Digital Printing Professional Skills from the Perspective of Entrepreneurship .
BRN: 300018987
Classification: DDC 372.3--dc23
