Brief

Artificial intelligence is a field full of vitality. After years of accumulation, artificial intelligence has been fully developed and widely used. Fully understanding and studying the theory and technology of artificial intelligence will help to better understand and apply artificial intelligence. Through the practical application of artificial intelligence, the scope and commercialization of artificial intelligence will be improved. In the face of the future development trend of artificial intelligence, it is necessary to participate more actively in research and communication in order to solve possible problems as early as possible and promote the development of this field. Based on this, the book elaborates on the introduction, research on the application of artificial intelligence technology, the development of e-commerce, the application of new technology, and artificial intelligence technology in e-commerce marketing. Due to the limited level of editors, it is inevitable that there are omissions in the book. Please provide valuable comments from readers, and we will supplement and amend them in time.


Catalog

Act 1 Introduction / 1 

The first section Artificial intelligence concept / 1 

The second section Characteristics of artificial intelligence / 3 

The third section Implications of the development of artificial intelligence / 5 

The fourth section Application field of computer artificial intelligence technology / 16 

Act 2 Application research of artificial intelligence technology / 37 

The first section Artificial neural network recognition technology / 37 

The second section Humanoid intelligence technology / 55 

The third section Swarm intelligence technology / 63 

The fourth section Man-machine hybrid intelligent technology / 78

Act 3 The development of electronic commerce and the application of  new technology / 89 

The first section The development course of electronic commerce / 89 

The second section The application of cloud computing technology in e-commerce / 100 

The third section The application of big data technology in e-commerce / 109  

Act 4 Application of artificial intelligence technology in e-commerce  marketing / 119 

The first section Ai marketing development and challenges / 119 

The second section User behavioral responses to AI marketing / 125 

The third section Ai promotes scene marketing transformation / 128 

The fourth section Application of artificial intelligence in e-commerce marketing / 138 

The fifth section Future development of artificial intelligence in e-commerce marketing / 147 

Reference / 151

Author

Ren Li  Shandong Urban Construction Vocational College

Cip

Cataloguing-in-Publication (CIP) programme 

Name(s): Ren Li. 

Title: Research on Artificial Intelligence Theory and Application / By Ren Li . 

Description: Arts and Science Press Pte Ltd, Singapore, 2024. 

Identifier: OCN 1433845952 | ISBN 978-981-18-9911-9 (paperback) 

Subject(s): Research on Artificial Intelligence Theory and Application .|Artificial Intelligence  Theory and Application . 

BRN: 300043289 

Classification: DDC 651.8--dc23