The three-dimensional curriculum framework of "AI tool operation + creative logic + ethical standards"in the construction and practice of digital media programs
Hui Guo
TIANFU NEW AREA GENERAL AVIATION PROFESSION ACADEMY
Bojian Yang
TIANFU NEW AREA GENERAL AVIATION PROFESSION ACADEMY
DOI: https://doi.org/10.59429/esta.v12i3.11352
Keywords: AI tool operation; creative logic; ethical standards; digital media major
Abstract
This paper addresses the common issues of "emphasizing skills over thinking and lacking standards"in current digital media professional courses, proposing a new approach to constructing a three-dimensional curriculum system comprising "AI tool operation creative logic ethical standards."This system is based on mastering AI tools, emphasizing the enhancement of students' innovative abilities through the guidance of creative thinking logic, and using ethical standards as a value-driven framework to form a progressive curriculum content that integrates skills, thinking, and values. In terms of tool operation, the curriculum not only teaches the basic functions of mainstream AI tools but also focuses on advanced techniques and the exploration of cutting-edge industry technologies. In terms of creative logic, the curriculum utilizes prompt engineering, creative methodologies, and interdisciplinary integration to help students enhance their generative creation and innovative design capabilities. In terms of ethical norms, the curriculum employs case-based teaching, scenario simulations, and specialized discussions to guide students in developing proper professional ethics and a sense of social responsibility. This paper also combines teaching practice to introduce the specific implementation pathways of the three-dimensional curriculum system in terms of teaching methods, evaluation mechanisms, and faculty collaboration, demonstrating its significant in enhancing students' comprehensive literacy, innovative thinking, and professional literacy. Research indicates that this curriculum system not only addresses the shortcomings of existing digital media education but also provides a practical reference model for professional education reform and industry talent cultivation.
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