AI's dual impact: A comparative analysis of intelligent color solutions in graphic design and operational precision in e-commerce logistics
Jingyi Shao
Mount Holyoke College
DOI: https://doi.org/10.59429/esta.v12i4.12657
Keywords: artificial intelligence (AI); graphic design; e-commerce; warehouse management; demand forecasting; canva; adobe; amazon; machine learning; robotics
Abstract
This paper gives an in-depth exploration of the transformative ability of Artificial Intelligence across graphic design and e-commerce logistics. It examines how Canva and Adobe apply AI to change visual communication and how Amazon deploys AI for record-breaking operational efficiency andpredictive accuracy. For graphic design, neural networks and computer vision in applications like Canva's Color Palette Generator popularizes graphic design for a mass user base by decomposing advanced color theory. Adobe with its proprietary Adobe Sensei platform integrates AI across Creative Cloud to augment professional capabilities while driving innovation and brand consistency.
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