Research on the Integration of Visual Communication Art Design and Traditional Culture in the New Media Era
Weixin Lin
Hainan Vocational University of Science and Technology
Xinyue Zhang
Hainan University
DOI: https://doi.org/10.59429/esta.v11i3.7327
Keywords: The era of new media; Visual communication art; Traditional culture; Fusion research
Abstract
The integration of visual communication art design and traditional culture in the era of new media is an important way to promote and inherit excellent traditional Chinese culture. It can create a strong traditional cultural atmosphere in society and has important significance for cultural and humanistic development. In addition, the way people obtain information has changed in the era of new media, so the integration of traditional culture in visual communication art and design has a more profound impact, which is of great significance for the overall social and cultural development and the creation of a strong cultural atmosphere. Therefore, in the era of new media, visual communication art design should focus on the integration with traditional culture.
References
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