Innovative research on visual communication design in the context of new media
Yongxin Liang
Hainan Vocational University of Science and Technology
Xiangbiao Kong
Hainan Vocational University of Science and Technology
DOI: https://doi.org/10.59429/esta.v11i3.7331
Keywords: new media; Visual communication design; Innovation; Technology application; User experience
Abstract
With the rapid development of new media technology, visual communication design has ushered in new opportunities and challenges. This paper investigates innovative approaches to visual communication design in the context of new media, with a focus on analyzing the innovation of new media technology in design tools, presentation forms, and user experience. This article demonstrates how new media can redefine visual communication design and proposes strategies to address innovation in visual communication design in the context of the new era.
References
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