Optimizing meal kit delivery: A system analysis of Hellofresh’s supply Chain
Rong Pei
The Australian National University
DOI: https://doi.org/10.59429/esta.v12i1.9672
Keywords: Supply chain; Meal kits; Supply Chain management; Operational efficiency
Abstract
According to Miller and Kelekian (2015), meal kits are considered a transformative technology as they disrupt the traditional grocery supply chain, fundamentally changing how food is sourced, distributed, and consumed. This article analyzes HelloFresh, a leading representative of the meal kit industry, to demonstrate its efficiency and effectiveness. Through a data-driven approach, HelloFresh ensures operational efficiency while delivering high-quality, fresh meal kits to its customers.
References
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