Practices of Green Marketing and Corporate Social Responsibility (CSR) to Promote Sustainable Business in Emerging Country
Tipon Tanchangya
Department of Finance, University of Chittagong, Chittagong 4331, Bangladesh
Asif Raihan
Institute of Climate Change, National University of Malaysia, Bangi 43600, Malaysia
Srima Chowdhury
Department of Accounting, University of Chittagong, Chittagong 4331, Bangladesh
Md.Ashraful Islam
Department of Management, University of Chittagong, Chittagong 4331, Bangladesh
Farvez Islam
Department of Management, University of Chittagong, Chittagong 4331, Bangladesh
Juni Chakma
Department of Management, University of Chittagong, Chittagong 4331, Bangladesh
DOI: https://doi.org/ff.v2i2.7202
Keywords: Green marketing; CSR; Sustainable business; Environment; SDGs
Abstract
Sustainable business practices significantly impact environmental, social, and economic development, with green marketing and corporate social responsibility (CSR) serving as the primary domains for promoting sustainability. Many researchers aim to demonstrate the impact of various variables on sustainable business. However, no research has yet addressed the variables of green marketing and CSR in the context of Bangladesh, making it essential to investigate these factors. This paper aims to analyze the interrelationship between sustainable business, green marketing, and CSR, demonstrating how these variables can effectively enhance sustainable business practices in Bangladesh. The research employs a conceptual methodology. Data is gathered from secondary sources including research articles, books, book chapters, conference proceedings, reports, and websites. This research comprises two aspects. This study examines the impact of green marketing and CSR on sustainable business practices. The initial phase of t
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134.Raihan, A., Ibrahim, S., & Muhtasim, D. A. (2023). Dynamic impacts of economic growth, energy use, tourism, and agricultural productivity on carbon dioxide emissions in Egypt. World Development Sustainability, 2, 100059.
135.Raihan, A., & Tuspekova, A. (2023). Towards net zero emissions by 2050: the role of renewable energy, technological innovations, and forests in New Zealand. Journal of Environmental Science and Economics, 2(1), 1-16.
136.Raihan, A., Rashid, M., Voumik, L. C., Akter, S., & Esquivias, M. A. (2023). The dynamic impacts of economic growth, financial globalization, fossil fuel, renewable energy, and urbanization on load capacity factor in Mexico. Sustainability, 15(18), 13462.
137.Raihan, A. (2023). Nexus between greenhouse gas emissions and its determinants: The role of renewable energy and technological innovations towards green development in South Korea. Innovation and Green Development, 2(3), 100066.
138.Raihan, A., & Tuspekova, A. (2022). Towards sustainability: Dynamic nexus between carbon emission and its determining factors in Mexico. Energy Nexus, 8, 100148.
139.Voumik, L. C., Ridwan, M., Rahman, M. H., & Raihan, A. (2023). An investigation into the primary causes of carbon dioxide releases in Kenya: Does renewable energy matter to reduce carbon emission?. Renewable Energy Focus, 47, 100491.
140.Raihan, A. (2023). The influences of renewable energy, globalization, technological innovations, and forests on emission reduction in Colombia. Innovation and Green Development, 2(4), 100071.
141.Sultana, T., Hossain, M. S., Voumik, L. C., & Raihan, A. (2023). Does globalization escalate the carbon emissions? Empirical evidence from selected next-11 countries. Energy Reports, 10, 86-98.
142.Ghosh, S., Hossain, M. S., Voumik, L. C., Raihan, A., Ridzuan, A. R., & Esquivias, M. A. (2023). Unveiling the spillover effects of democracy and renewable energy consumption on the environmental quality of BRICS countries: A new insight from different quantile regression approaches. Renewable Energy Focus, 46, 222-235.
143.Raihan, A. (2023). The contribution of economic development, renewable energy, technical advancements, and forestry to Uruguay's objective of becoming carbon neutral by 2030. Carbon Research, 2(1), 20.
144.Raihan, A. (2024). The influence of tourism on the road to achieving carbon neutrality and environmental sustainability in Malaysia: The role of renewable energy. Sustainability Analytics and Modeling, 4, 100028.
145.Raihan, A., Voumik, L. C., Ridwan, M., Ridzuan, A. R., Jaaffar, A. H., & Yusoff, N. Y. M. (2023). From growth to green: navigating the complexities of economic development, energy sources, health spending, and carbon emissions in Malaysia. Energy Reports, 10, 4318-4331.
146.Raihan, A. (2024). The interrelationship amid carbon emissions, tourism, economy, and energy use in Brazil. Carbon Research, 3(1), 11.
147.Raihan, A., Hasan, M. A., Voumik, L. C., Pattak, D. C., Akter, S., & Ridwan, M. (2024). Sustainability in Vietnam: Examining Economic Growth, Energy, Innovation, Agriculture, and Forests' Impact on CO2 Emissions. World Development Sustainability, 100164.
148.Raihan, A., Voumik, L. C., Zimon, G., Sadowska, B., Rashid, M., & Akter, S. (2024). Prioritising sustainability: how economic growth, energy use, forest area, and globalization impact on greenhouse gas emissions and load capacity in Poland?. International Journal of Sustainable Energy, 43(1), 2361410.
149.Raihan, A. (2024). Environmental impacts of the economy, tourism, and energy consumption in Kuwait. Kuwait Journal of Science, 51, 100264.
150.Golo, M. A., Han, D., Lorente, D. B., Raihan, A., & Altin, M. (2024). Uncovering the origins of environmental vulnerabilities: A study of three South Asian nations. International Journal of Environmental Research, 18(4), 72.
151.Raihan, A., Rahman, J., Tanchangya, T., Ridwan, M., & Bari, A. B. M. (2024). Influences of economy, energy, finance, and natural resources on carbon emissions in Bangladesh. Carbon Research, 3(1), 1-16.
152.Matenda, F. R., Raihan, A., Zhou, H., & Sibanda, M. (2024). The influence of economic growth, fossil and renewable energy, technological innovation, and globalisation on carbon dioxide emissions in South Africa. Carbon Research, 3(1), 1-18.
153.Biswas, S. R., Uddin, M. A., Bhattacharjee, S., Dey, M., & Rana, T. (2022). Ecocentric leadership and voluntary environmental behavior for promoting sustainability strategy: The role of psychological green climate. Business Strategy and the Environment, 31(4), 1705-1718.
154.Kim, M. J., & Hall, C. M. (2021). Do perceived risk and intervention affect crowdfunder behavior for the sustainable development goals? A model of goal-directed behavior. Journal of Cleaner Production, 311, 127614.
155.Wang, J., Yang, X., Bailey, A., & Wang, J. (2021). Positive spillover of consumers' sustainable behaviors: The mediating role of self-determination need satisfaction. Journal of Cleaner Production, 317, 128436.
156.Dey, M., Bhattacharjee, S., Mahmood, M., Uddin, M. A., & Biswas, S. R. (2022). Ethical leadership for better sustainable performance: Role of employee values, behavior and ethical climate. Journal of Cleaner Production, 337, 130527.
157.Liu, R., Yue, Z., Ijaz, A., Lutfi, A., & Mao, J. (2023). Sustainable business performance: Examining the role of green HRM practices, green innovation and responsible leadership through the lens of pro-environmental behavior. Sustainability, 15(9), 7317.
158.Abbas, J., Mahmood, S., Ali, H., Ali Raza, M., Ali, G., Aman, J., ... & Nurunnabi, M. (2019). The effects of corporate social responsibility practices and environmental factors through a moderating role of social media marketing on sustainable performance of business firms. Sustainability, 11(12), 3434.
159.Peterson, M., Minton, E. A., Liu, R. L., & Bartholomew, D. E. (2021). Sustainable marketing and consumer support for sustainable business. Sustainable Production and Consumption, 27, 157-168.
160.Saeidi, S. P., Sofian, S., Saeidi, P., Saeidi, S. P., & Saaeidi, S. A. (2015). How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction. Journal of Business Research, 68(2), 341-350.
161.Evans, S., Vladimirova, D., Holgado, M., Van Fossen, K., Yang, M., Silva, E. A., & Barlow, C. Y. (2017). Business model innovation for sustainability: Towards a unified perspective for creation of sustainable business models. Business Strategy and the Environment, 26(5), 597-608.
162.Leonidou, L. C., Fotiadis, T. A., Christodoulides, P., Spyropoulou, S., & Katsikeas, C. S. (2015). Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance. International Business Review, 24(5), 798-811.
163.Hutton, C. W., Nicholls, R. J., Lázár, A. N., Chapman, A., Schaafsma, M., & Salehin, M. (2018). Potential trade-offs between the sustainable development goals in coastal Bangladesh. Sustainability, 10(4), 1108.
164.Geissdoerfer, M., Vladimirova, D., & Evans, S. (2018). Sustainable business model innovation: A review. Journal of Cleaner Production, 198, 401-416.
165.Moktadir, M. A., Rahman, T., Rahman, M. H., Ali, S. M., & Paul, S. K. (2018). Drivers to sustainable manufacturing practices and circular economy: A perspective of leather industries in Bangladesh. Journal of Cleaner Production, 174, 1366-1380.
166.Sumi, A. A., Ahmed, S., & Alam, S. S. (2024). Islamic teachings and environmental corporate social responsibility in Bangladesh: a mixed-methods research approach. Journal of Islamic Marketing, 15(4), 1155-1182.
167.Brenner, B. (2018). Transformative sustainable business models in the light of the digital imperative—A global business economics perspective. Sustainability, 10(12), 4428.
168.Hafez, M. (2018). Measuring the impact of corporate social responsibility practices on brand equity in the banking industry in Bangladesh: The mediating effect of corporate image and brand awareness. International Journal of Bank Marketing, 36(5), 806-822.
169.Alam, S. S., & Islam, K. Z. (2021). Examining the role of environmental corporate social responsibility in building green corporate image and green competitive advantage. International Journal of Corporate Social Responsibility, 6(1), 8.
170.Orazalin, N., Kuzey, C., Uyar, A., & Karaman, A. S. (2024). Does CSR contribute to the financial sector's financial stability? The moderating role of a sustainability committee. Journal of Applied Accounting Research, 25(1), 105-125.
171.Abdallah, S. B., Saïdane, D., & Slama, M. B. (2020). CSR and banking soundness: A causal perspective. Business Ethics: A European Review, 29(4), 706-721.
172.Schoneveld, G. C. (2020). Sustainable business models for inclusive growth: Towards a conceptual foundation of inclusive business. Journal of Cleaner Production, 277, 124062.
173.Singh, K., & Misra, M. (2022). The evolving path of CSR: toward business and society relationship. Journal of Economic and Administrative Sciences, 38(2), 304-332.
174.Lu, J., Liang, M., Zhang, C., Rong, D., Guan, H., Mazeikaite, K., & Streimikis, J. (2021). Assessment of corporate social responsibility by addressing sustainable development goals. Corporate Social Responsibility and Environmental Management, 28(2), 686-703.
175.Raihan, T., & Karim, R. A. (2017). CSR and employee job satisfaction: a case from MNCS Bangladesh. Global Journal of Human Resource Management, 5(3), 26-39.
176.Haque, H. M. M., & Karim, S. M. F. (2018). Corporate social responsibility (CSR) driven innovation & opportunities for sustainable international business. Int. J. Bus. Soc. Res, 8, 19-28.
177.Rahman, M. H., Rahman, J., Tanchangya, T., & Esquivias, M. A. (2023). Green banking initiatives and sustainability: A comparative analysis between Bangladesh and India. Research in Globalization, 7, 100184.