International Journal of Value Engineering

Assessing the influence of proactiveness, environmental sustainable innovation, and entrepreneurial behaviors on SMEs performance in Surigao Del Sur

Gretchen Yarra L. Erno

Department of Business Management, North Eastern Mindanao State University

Keywords: influence; proactiveness; environmental sustainable innovation; entrepreneurial behaviors; SMEs performance

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Abstract

This study examines the influence of proactiveness, environmental sustainable innovation, and entrepreneurial marketing behaviors on the performance of small and medium enterprises (SMEs) in Surigao del Sur. Grounded in a behavioral and applied entrepreneurship perspective, the research conceptualizes entrepreneurial marketing as a set of observable behaviors reflecting entrepreneurs' cognitive, motivational, and decision-making orientations in dynamic and resource-constrained environments. A quantitative, descriptive-correlational research design was employed, drawing data from 250 SME owners and managers across multiple industries in the province. Entrepreneurial behaviors were measured in terms of proactiveness, sustainability-oriented innovativeness, and risk-taking orientation, while SME performance was assessed using multidimensional indicators including profitability, efficiency, reputation, and the attainment of owners' personal business goals. Descriptive statistics and Pearson correlation analysis were used to examine behavioral patterns and relational effects. Results indicate that SMEs demonstrate high levels of proactiveness and environmental sustainable innovation, alongside a moderately strong but cautious risk-taking orientation. Performance indicators reveal generally high satisfaction with financial outcomes and personal goal achievement among SME owners. Correlational analysis shows a statistically significant positive association between entrepreneurial marketing behaviors and SME performance, suggesting that behavior-driven and sustainability-oriented entrepreneurial practices are closely linked to favorable business outcomes. The findings highlight that SME performance in Surigao del Sur is shaped not merely by structural or economic factors but by proactive, innovative, and environmentally responsive entrepreneurial behavior. This study contributes empirical evidence to the entrepreneurial marketing literature by contextualizing SME performance as a behavioral outcome rooted in sustainability-oriented entrepreneurial action within a localized Philippine setting.

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