董明珠与埃隆·马斯克领导力身份建构的批评话语分析
李 思敏
天津外国语大学英语学院
DOI: https://doi.org/10.59429/jglt.v3i5.15652
Keywords: 批评话语分析；领导力身份建构；董明珠；马斯克；语料库
Abstract
企业领袖话语是组织身份建构的核心媒介。本研究基于批评话语分析，选取董明珠与埃隆·马斯克公开话语 为语料，采用语料库方法对比分析。研究发现：董明珠通过组织、技术、市场语义网络，结合制度性指标、高值情 态、间接引述和生物隐喻，建构家长式领导者身份；马斯克通过技术、未来、宇宙语义网络，结合群内指标、低值 情态、直接引述和魔法隐喻，建构技术引领者身份。差异根植于中美集体主义与个体主义文化分野，以及制造业与 科技业产业逻辑差异，为跨文化领导力传播提供双重话语策略启示。
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