Published
2024-02-21
Section
Articles
How to Cite
The Impact of the Brand on the Behavior of Furniture Consumers
Nini Zhang
Cheokmui Yee
Benjamin Fah
DOI: https://doi.org/10.59429/paat.v5i1.1707
Keywords: Brand; Consumer Behavior; Furniture; Behavioral Impact
Abstract
Each person daily acts as a consumer, as he constantly buys various goods and uses services to maintain his existence. The market economy has placed the consumer at the center of the producer's interests. All participants in the market economy today are either suppliers or consumers of a variety of products. Therefore, the work in the market is focused on the consumer.
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