Probe - Accounting, Auditing and Taxation

The Impact of the Brand on the Behavior of Furniture Consumers

Nini Zhang

Cheokmui Yee

Benjamin Fah

DOI: https://doi.org/10.59429/paat.v5i1.1707

Keywords: Brand; Consumer Behavior; Furniture; Behavioral Impact

---

Abstract

Each person daily acts as a consumer, as he constantly buys various goods and uses services to maintain his existence. The market economy has placed the consumer at the center of the producer's interests. All participants in the market economy today are either suppliers or consumers of a variety of products. Therefore, the work in the market is focused on the consumer.

---

References

Tuti, M., &Sulistia, V. (2022). The customer engagement effect on customer satisfaction and Brand Trust and its impact on Brand Loyalty. JurnalManajemenBisnis, 13(1), 1–15.

Valerisha, A., &Ahadisuryo, R. F. (2020). IKEA in Indonesia: The synergy of swedish public diplomacy and nation branding. JURNAL SOSIAL POLITIK, 6(1), 85.

Khojasteh-Khosro, S., Shalbafan, A., &Thoemen, H. (2020). Consumer behavior assessment regarding lightweight furniture as an environmentally-friendly product. Wood Material Science & Engineering, 17(3), 192–201.

Utomo, R. B., Akbar, A., Andriansyah, M., Lasminiasih, & Utami, S. S. (2018). Development of e-commerce applications based on RAD methods for msmes furniture business in Central Java. 2018 2nd International Conference on Electrical Engineering and Informatics (ICon EEI).

Gupta, S., Gallear, D., Rudd, J., &Foroudi, P. (2020). The impact of Brand Value on Brand Competitiveness. Journal of Business Research, 112, 210–222.