Probe - Media and Communication Studies

Abstract This paper puts forth a five-dimensional expression model, which includes the core, narrative, symbolic, media, and feedback layers. It further proposes specific paths for its construction: to deepen content interpretation for translating “classical discourse” into “common meaning”; to innovate narrative strategies by adopting “personification, contextualization, and suspense”; to refresh visual symbols by merging “Chinese charm” with “international aesthetics”; and to integrate media channels for an immersive matrix with “online-offline linkage and multi-screen synergy.” This study aims to provide an operable model reference for the international dissemination of Heluo Culture and even excellent traditional Chinese culture as a whole.

Abstract In today’s digital era, Vajrayana Thangka art has increasingly become a subject of controversy. Symbolic elements such as the kapala (skull cup) and wrathful deities are often misinterpreted or evoke fear among viewers lacking the necessary cultural and religious context. On social media platforms, Thangka imagery is frequently decontextualized, simplified, or misrepresented, leading to widespread misunderstandings and distortion of Vajrayana traditions and Buddhist teachings. This study explores the communicative potential of digital animation in conveying the profound meanings embedded in Thangka art. By employing contemporary animation techniques—particularly motion graphics (MG) in an abstract style—along with time-based and sound-based media, the research aims to create an immersive visual experience that faithfully represents the spiritual and symbolic depth of Thangka. The core objective is to investigate whether digital animated works can effectively carry the same informational, symbolic, and contemplative functions traditionally attributed to Thangka art.The project also adopts a qualitative research approach, including in-depth interviews with experts, focus group discussions, and participant observation, to assess how accurately and effectively digital animation can serve as a medium for transmitting sacred knowledge and cultural heritage. By presenting the core elements of Thangka through dynamic visual language, the project aims to dispel public misconceptions and encourage greater understanding and appreciation of Buddhist art and philosophy. In essence, this study contributes theoretically to ongoing discussions on the transformation of sacred art within contemporary media environments. Practically, it holds significant value for education, audience engagement, and as a supportive tool for practitioners in meditation and spiritual development.

Abstract In the digital era, news production has shifted from a linear process to a collaborative network characterized by cross-platform integration, technological empowerment, and audience participation. This study explores how digital news production networks are generated and how diverse actors are interconnected. From the perspective of generation, the research emphasizes the role of artificial intelligence, cloud-based editing systems, data-driven topic selection, and agile workflows in shaping new production logics. From the perspective of connection, the study analyzes the multi-level linkages among journalists, editors, and technical staff within organizations, as well as cross-institutional collaboration between media, platforms, think tanks, and audiences. Furthermore, the article highlights the interplay between human actors, technological systems, and societal feedback in constructing a dynamic ecosystem of digital news dissemination. The findings suggest that the collaborative network not only enhances efficiency and reliability in news production but also reshapes the relationships between media institutions, technology, and the public in the digital communication landscape.

Abstract The in-depth evolution of new media technologies has reconstructed the information dissemination ecology and college students’ cognitive schemas, placing college ideal and belief education in a new field where opportunities and challenges are deeply intertwined. Based on an in-depth analysis of the characteristics of the educational environment in the new media era—Such as the full openness of the educational environment, the awakening of the subject consciousness of educational objects, the fragmentation and diversification of educational content, and the interactive and immersive nature of educational methods—This paper systematically elaborates on the new requirements of strengthening dominance, enhancing attractiveness, highlighting interactivity, emphasizing precision, and stressing synergy. It innovatively proposes and elaborates on a “fourin-one” practical path system consisting of “solidifying the foundation through content construction, improving quality and efficiency through carrier innovation, empowering development through team building, and safeguarding operation through mechanism improvement”. Through empirical data support, typical case analysis, and reflection on technical ethics, the operability and timeliness of the paths are strengthened. The research aims to construct a forward-looking, systematic, and effective educational model to help college students consolidate their faith foundation in the flood of information and commit themselves to national rejuvenation.

Abstract The application of 5G millimeter wave (mmWave) technology in high-speed communication is transforming various industries by enabling faster data transfer rates, lower latency, and improved connectivity. This paper discusses the key advances in 5G mmWave technology, its characteristics, and its impact on highspeed communication systems. The introduction of mmWave in 5G networks has led to significant improvements in high-bandwidth applications like virtual reality (VR), augmented reality (AR), autonomous driving, and the Internet of Things (IoT). This paper highlights the technical challenges such as signal attenuation, spectrum resource management, and compatibility with existing communication systems. It also outlines potential solutions and future trends for optimizing mmWave technology in 5G networks.

Abstract In today’s artificial intelligence era, virtual toys are booming, and China’s virtual toys have generated a lot of buzz and attention globally. This study focuses on how the symbiosis of “digital-cultural” and “virtualphysical” trendy toys empowers international communication on international short video platforms. The study proposes a multidimensional and multilevel dynamic prediction meta-model for the global dissemination of virtual trendy toys, which is based on the theory of mediatization practice of Couldry (2012). Through machine learning algorithms to fit the interaction data of global social media platforms, and combining with the fusion paths of multisource data streams, the study explores the potential causal chain of virtual trendy toys’ cultural diffusion process. It is found that cultural symbolic integrity, social media interaction frequency, and algorithmic recommendation strength are the key factors affecting the transnational diffusion efficacy of virtual hipster games. This study reveals that digital twin technology works by constructing a dynamic mapping between the virtual and real worlds and presents the laws of variation and adaptation of cultural symbols in global diffusion. By understanding digital twins and cultural symbols, the study can help China realize the transformation from “passive defense” to “active coding” in international communication.

Abstract As intelligent technologies rapidly evolve, the field of journalism and communication faces emerging opportunities and challenges. Blockchain, in particular, exerts a profound influence on the theoretical development, practical advancement, and application expansion within this domain due to its unique features. This study conducts a visualized analysis of core literature from China National Knowledge Infrastructure and the Web of Science, to summarize research hotspots and thematic evolution trends of blockchain in the field of journalism and communication. The findings reveal that, in terms of theoretical development, blockchain continues to shape a “Co-creation ecosystem of value”, transitioning from efforts to ensure news authenticity to conceptual interpretations of blockchain journalism and media. In terms of practical advancement, blockchain fosters a “Co-maintenance ecosystem of trust” by promoting the reconstruction of platform trust management systems and supporting mechanisms for combating fake news and managing rumors. In terms of application expansion, blockchain facilitates the construction of a “Co-protection ecosystem for copyright,” evolving from a focus on text copyright protection to short video copyright verification and data security protection.

Abstract This paper, based on the author’s experience of collaborating with AI in a health communication project for depression prevention and treatment, reviews the cooperation process, analyzes the effectiveness and limitations of AI in health communication by combining relevant theories and literature, explores the boundaries between AI and humans and the possibility of future collaboration, and reflects on the impact on the improvement of the author’s own relevant knowledge and abilities.

Abstract Traditional ethnic sports culture faces challenges in digital media dissemination, including limited presentation formats and insufficient audience feedback utilization. This study analyzes the presentation formats and content creation elements on mainstream digital platforms, explores audience feedback mechanisms and their interactive relationships with content delivery, and develops targeted optimization strategies. These approaches enhance the effectiveness of digital communication for traditional ethnic sports culture, strengthen audience recognition, provide reference for related initiatives, and facilitate effective cultural inheritance in the digital era.

Abstract With the increasing intensity of global digital communication, the representation of Chinese culture on overseas social media platforms has emerged as a pivotal area for fostering intercultural exchange. This particular study delves into the cross-cultural strategies that are utilized to modify and adapt Chinese cultural content to resonate with international audiences on social media platforms such as YouTube, Instagram, and TikTok. The research is grounded in Hofstede’s cultural dimensions and Hall’s high-context/low-context theory, which provide a framework for understanding how content creators, institutions, and influencers adeptly tailor Chinese cultural narratives—spanning traditional arts, festive celebrations, and core values—to enhance their reception and engagement within a multitude of cultural contexts. Employing a mixed-methods approach, the study conducts a content analysis of 120 culturally themed social media posts and conducts in-depth interviews with 15 bilingual content strategists. This comprehensive methodology uncovers three dominant strategies: cultural reframing, semiotic bridging, and narrative localization. The results indicate that effective adaptation hinges not on the dilution of content, but on the art of creative intercultural translation that harmoniously balances authenticity with audience appeal. This study not only contributes to the field of digital intercultural communication literature but also provides valuable practical insights for public diplomacy initiatives, cultural export endeavors, and strategies for global branding.

Abstract This study focuses on the interactive relationship between English education policies and media communication. By integrating theories from multiple disciplines such as educational policy studies and communication studies, it delves into the intrinsic mechanisms of their mutual influence. The research identifies key factors that affect their interaction, reveals existing issues in current interactions, and proposes strategies to promote positive interactions between English education policies and media communication from various levels including policy formulation, media operations, and educational implementation. This is aimed at providing theoretical foundations and practical guidance for advancing the development of English education and optimizing the educational communication ecosystem.

Abstract This paper focuses on advertising English in the digital age, delving into its new characteristics in vocabulary, syntax, and rhetoric. It systematically discusses the challenges faced by advertising English translation under the backdrop of language differences and digital technology development. Based on this, it proposes practical translation strategies from three dimensions: principles, methods, and techniques. The aim is to provide theoretical support and practical guidance for the translation practice of advertising English in the digital age, thereby facilitating cross-cultural advertising communication.

Abstract Social media has become a key channel for cross-cultural communication, enabling local cultures to overcome barriers of language and geography. Examples such as K-pop, Li Ziqi’s videos, and Blackpink’s collaboration with Selena Gomez show how platforms promote global cultural exchange while also raising issues of algorithmic bias, uneven visibility, and cultural commodification.This study revisits and adapts classical communication theories, integrating concepts of acculturation, glocalization, and cultural capital to explain the algorithm-driven context of social media. Through case studies of BTS, Li Ziqi, and Ice Cream, it reveals how online cultural flows both expand opportunities and reproduce inequalities. The paper provides recommendations to reduce bias, enhance dialogue, and foster more inclusive global communication.

Abstract This study analyzes TikTok’s crisis management regarding data privacy and online misconduct issues. Through case studies and crisis communication theories, it evaluates TikTok’s strategies including policy updates, content moderation, and anti-bullying initiatives. While TikTok has improved transparency, challenges remain in algorithmic bias and regulatory compliance. The research recommends stronger preventive measures and stakeholder collaboration for safer digital spaces.