Probe - Media and Communication Studies

Abstract Since Ross Girshick introduced deep learning to object detection and proposed RCNN networks in 2014, the field of object detection has been blasting ahead. Deep learning-based object detection algorithms typically classify and regress region proposals. In the one-stage detector, these region proposals are the anchor boxes generated by the sliding window approach. In this paper, we first give a brief overview of anchors and compare the advantages and disadvantages of both anchor base and anchor-free object detection. Then, we collect and organize the anchor-free object detection algorithms (such as CenterNet, FCOS, FSAF, etc.) that have received much attention and use in recent years. We also present a detailed description of the anchor-free object detection algorithms in three parts (keypoint-based, Segmentation-based, and YOLO series).

Abstract English teaching in art colleges has always been a perennial problem. Due to various reasons such as enrollment conditions and professional characteristics, most students in art colleges are lack of interest in English and have a poor English foundation, which poses a great challenge to English teaching. In such an overall environment, the art and English translation teaching is even more difficult. Art English translation is an indispensable course in art colleges and universities. There is an urgent need for art English translation in the aspects of international cultural exchange and art knowledge dissemination, the understanding and mastery of art information at home and abroad, and the collection and sorting of documents and materials. However, art English translation courses face many problems and challenges in the aspects of college English teaching arrangement, students’ foundation, quality of teachers and selection of teaching materials. Based on the author’s teaching practice and thinking of art English translation teaching in recent years, this paper puts forward some countermeasures for the above problems, and hopes to attract the attention and research of teachers and scholars to the teaching of art English translation teaching in art colleges.

Abstract This article explores the profound impact of digital media on visual communication design, analyzes the new opportunities and challenges brought by technological progress to design, and the practical application of digital media in visual communication design. Through research on cutting-edge technologies such as augmented reality (AR), virtual reality (VR), digital devices, and interactive media, this article elaborates on how digital media can change the expression of design and audience experience. This article summarizes the development trends of visual communication design under the influence of digital media, and proposes future research directions and practical strategies.

Abstract The teaching goal of practical English translation is to help students master practical language knowledge, strengthen their own basic language ability, and lay a foundation for better practical English translation work. Facing this goal, this paper analyzes and studies the characteristics of practical English translation, and puts forward the specific teaching countermeasures in view of the current teaching situation, so as to provide reference for practical English translation teaching, in order to improve students’ English translation skills and promote the development of their language ability. According to the translation content, English translation can be divided into literary translation and practical translation. The translation of the functional text used for communication in daily life is called the practical English translation, which covers technology, advertising, marketing, conference and other fields. In the specific application process, its biggest characteristic is to have a strong practicability. With the continuous expansion of English use, all kinds of economic activities and communicative activities, the demand for practical English translation is constantly increasing. In view of the professional and practical characteristics of practical English translation, English translators should have a deeper understanding of language translation strategies and contextual semantics. This requires the practical English translation teaching in colleges and universities to strengthen innovation, and with the help of the practice of this channel, exercise students’ translation skills, accumulate more practical experience, to lay a foundation for better participation in the translation work.

Abstract The interaction between humans and the world is multimodal, and in the course of human evolution, life forms are endowed with different perceptual channels, also known as modality, such as vision, hearing, smell, and taste. People use multiple senses and experience stimulation through the senses. Multimodality is a form of exchange between the human brain and the environment. A single modality means exchange only through a single channel. If the exchange is made through three or more perceptual channels, it is multimodal. One or more learning modes are gradually being replaced by new multimodal learning modes. Multimodal research is a new hot spot of language learning, but also the key problem of classroom English teaching reform. Based on the practical difficulties of the application from the aspects of culture, context, content (meaning + form) and expression, we develop the multimodal situational learning method with modern technology, adhere to the unified meaning and form of multimodal learning, and optimize the learning experience of using language and nonlanguage to optimize the multimodal media level.

Abstract This paper conducts in-depth research on the innovation of new media interactive art and visual communication design, and explores the profound impact of new media technology on art forms and visual communication methods. By analyzing the characteristics, application scenarios, and integration with traditional art forms of new media technology, this paper aims to elucidate how to use new media tools to achieve innovative visual communication, enhance audience interaction experience and aesthetic feedback. The article demonstrates the application achievements of new media interactive art in visual communication design through specific case analysis, and proposes future development directions and potential challenges.

Abstract At present, in order to adapt to the innovation and change of education system in our country, many universities have begun to examine the present situation of university education, and in order to achieve comprehensive talent training goal unremitting efforts, and in college English, English writing teaching has gradually become the focus of the university English teachers. In college English writing teaching must be necessary innovation, and seek a scientific, correct innovation path is more necessary, universities must cause enough attention of English writing teaching, and develop a set of cut, practical teaching mode of English writing, constantly motivate students English writing positive, sex, the college English education education results to highlight, universities, the overall education level can also get progress and promotion, students’ employment prospects nature can get better guarantee. English argumentative writing is one of the important benchmarks to reflect college students’ English learning ability. Improving college students’ English writing ability will not only help them achieve better results in CET 4 and CET 6 and other academic proficiency tests, but also be particularly important for college students who want to work in foreign affairs in the future. However, at present, the English writing level of college students is often not satisfactory, and the English writing teaching is also faced with multiple problems. This paper analyzes these problems and proposes corresponding solution strategies.

Abstract “Internet plus” college English hybrid teaching can change the limitations of the traditional teaching mode, enable students to use Internet information technology for learning after class, obtain more learning resources, stimulate students’ enthusiasm for learning, cultivate students’ good learning habits, and ensure their future employment. Especially in today’s Internet era, the use of the Internet to obtain information for learning is the main way for today’s students to obtain information. Therefore, the development of mixed teaching of college English in the “Internet plus” era meets the learning needs and characteristics of today’s students, highlights the dominant position of students, and lays the foundation for building an efficient college English classroom. So how to use the Internet to carry out blended teaching in college English teaching? The following paper will study the effective methods of blended teaching of college English in the era of “Internet plus”.

Abstract Based on the concept of inclusive design, this paper explores the design of an unmanned vehicle to solve the safety problems of visually impaired people in the process of using blind roads. Firstly, through literature review and market research, this paper points out the problems of inclusiveness and lack of usability in existing blind track infrastructure construction. Then, through user survey and interview, the travel characteristics and psychological needs of visually impaired people are analyzed, and according to this, the blind road obstacle clearing unmanned vehicle system design scheme is proposed, aiming at improving the travel safety and autonomy of visually impaired people.The research provides a new research perspective for the design of transportation for special groups, and can provide a reference for promoting social inclusion and equality and promoting scientific

Abstract From the perspective of educational psychology, the reform of the higher education management system combines the laws and characteristics of students’ psychological activities, making the reform of the education management system more in line with students’ personalized needs, creating a favorable environment for students’ personalized development, thereby improving the efficiency of the education management system reform and laying a solid foundation for students’ learning and healthy growth. However, effective integration of educational psychology in the reform of higher education management system requires teachers to actively communicate with students and establish equal relationships with them, in order to comprehensively understand students and lay the foundation for the reform of higher education management system from the perspective of educational psychology. So how can we effectively carry out the reform of the higher education management system from the perspective of educational psychology? The following article will present several viewpoints and establish a framework for this.

Abstract The swift progress of the new generation of information technology has propelled rapid evolution in China’s economic landscape. Under the impetus of such technological advancements and market forces, significant transformations have emerged in the developmental paradigm of learning sciences in China, alongside substantial shifts in classroom dynamics and teaching feedback mechanisms. These new technologies and new business models pose several challenges to Chinese education systems. Higher qualifications are now demanded of educators, especially when implementing these advanced teaching tools; however, some regional and agerelated disparities persist, hindering teachers’ adaptation to current requirements. Furthermore, the Matthew effect in educational resource accessibility is exacerbated by these technological innovations, intensifying the disparity in knowledge acquisition quality among students and jeopardizing social educational equity. Additionally, these new technologies and business models contribute to a heightened sense of pressure and anxiety in the student learning experience, thereby diminishing overall learner well-being. To address these challenges, it is recommended to expedite the balanced deployment of new technology-driven educational infrastructure, bridging urban-rural and regional divides. It is also crucial to delineate clear boundary regulations for online and offline learning durations and to establish well-founded new technology teaching management systems. Efforts should be made to foster a comprehensive societal understanding of the positive role that new technologies and business models can play in educational enhancement.

Abstract In the digital age, short videos have become a dominant medium, seamlessly integrating technology and culture to facilitate communication across diverse cultural backgrounds.The article explores the role of short video communication in fostering cultural empathy within intercultural contexts. In the same time, the paper discusses how short videos, with their visual and auditory appeal, can evoke emotions and foster empathy, which is crucial for cross-cultural understanding. The diversity of content creators and subjects in short video platforms allows for a rich exchange of cultural symbols, bridging cultural differences and promoting mutual understanding. The article also highlights the importance of storytelling in short videos, emphasizing its ability to create immersive experiences that resonate emotionally with audiences across different cultures. The use of short videos in cross-cultural communication is seen as a means to overcome cultural barriers, enabling a more inclusive and empathetic global dialogue. The conclusion suggests that while there are challenges in balancing technology and culture, short videos hold significant potential in promoting cultural exchange and empathy in an increasingly interconnected world.

Abstract News algorithms are being increasingly incorporated into news production process including newsgathering, production and dissemination with an aim to automate journalistic tasks. To this end, this paper examines the societal challenges that limits the adoption of algorithms. Existing literature have discussed ethical issue related to legal accountability of algorithms in the event of producing stories with inaccurate data and potential solution to release algorithm-related information to public in hope of achieving accountability. In doing so, studies have indicated the importance to understand how audiences may perceive on algorithmbased news production. Regarding potential replacement of journalists with algorithms, scholars have found that due to limited access to structured data, algorithms are still far from replacing journalists. In addition, researchers have highlighted that to avoid existing ethical issues of biases and discriminations from being embedded into algorithms, it is crucial to confront and rectify the hierarchical logic that serves as the root cause of discrimination prior to the development of algorithms. In terms of public interest value, studies have touched on the bad influence of newsroom metrics on news coverage and quality due to editorial news selection process being oriented towards audience preferences over publishing stories with public interest value. Traditionally, public service value is also challenged due to excessive dependence of journalists on reliable official sources with economic or political authority for news leads. This creates patterns of asymmetry in service to public, leading to marginalization of social groups. However, this issue has been somewhat overlooked and with the introduction of news algorithms, it could be the right moment to explore the capacity of algorithm-based news to serve the public interest of diverse social groups.

Abstract This study investigates the correlation between information dissemination mechanisms and the psychological characteristics of the general public. Information dissemination is a complex and multifaceted process, requiring targeted propagation strategies for different types of information. Many scholars have expressed a keen interest in information dissemination and have developed various models to explore the underlying mechanisms. This paper systematically summarizes and optimizes two commonly used information dissemination models: the social network model and the SIR (Susceptible-Infected-Recovered) model. These models are based on different assumptions, aiming to address the core question of “how information is disseminated.” Furthermore, this study employs psychological analysis methods to examine the behavioral patterns of the general public during the information dissemination process, in order to validate the rationality of the proposed dissemination mechanisms. By conducting in-depth research and optimizing the dissemination models, we can better understand the regularity and influencing factors of information dissemination, providing theoretical support and practical guidance for the further development of this field.

Abstract Under the new situation, college students’ online public opinion presents new characteristics, with sudden and diversified contents, rapid and seductive dissemination, and extensive and hidden influence, and college students’ ideological and political work is faced with a variety of new problems and challenges. Educators need to face the problems and challenges, pay attention to the emotional needs of college students, deeply understand the inherent laws and potential trends of the development of online public opinion, and build appropriate and optimized guiding strategies based on the complexity of online public opinion and the specificity of the college student group.

Abstract As Japan’s second largest pillar industry and an important part of mass culture media, Japanese animation has been widely recognized by other countries for its quality and influence. Studying the successful experience of Japanese animation cross-cultural communication in the context of new media has certain representativeness and research value. At the same time, Japanese animation master Makoto Shinkai is currently one of the most watched Japanese animation writers and film directors. He is the first animator to break into the top ranks as an independent animation producer. He raised the animated film to a new height, and the study of the animated film he created has practical significance. Makoto Shinkai put forward an animation creation concept that transcends the times --- “Makoto Shinkai Model”, which is more suitable for individual or small-team animation production than the traditional animation production mode that consumes a lot of money, manpower, and material resources for ordinary commercial animation. Therefore, Makoto Shinkai ‘s works have a strong personal style. Throughout Makoto Shinkai’s animation works, the gorgeous hyper-realistic scene design endows his works with unique artistic charm, especially the performance of light and shadow and the beautiful picture presentation of many natural phenomena, which excellently create the unique atmosphere in the film. Ambiance. This article aims to analyze Makoto Shinkai’s representative animation films, and to study the characteristics of its urban culture and the causes of its animation style. Study the light and shadow design in director Makoto Shinkai’s animation scenes, find out the origin of the design, the expression of concepts, and the application of methods, and use this to analyze the influence of Japanese aesthetics on animation films, and explore new animation digital technology changes.

Abstract In-Feed Ads is a kind of personalized advertising that emerges from American social platforms. It is characterized by algorithm recommendation and native experience. Compared with the previous forms of advertising, the regulation of In-Feed Ads faces four major difficulties, including the increasing difficulty of content supervision, the increasing difficulty of advertising identification, the algorithm dilemma of personalized advertising recommendation and the risk of privacy infringement by the use of artificial intelligence technology. As the birthplace and important market of In-Feed Ads, the United States has rich experience in the targeted governance of In-Feed Ads. After combing, the governance experience of the three aspects of heteronomy, self-discipline and technical regulation of In-Feed Ads in the United States has profound implications for the regulation of In-Feed Ads in other countries.

Abstract Political identity, as the main embodiment of youth’s political values and behaviors, is related to the ideological security of the country, affects the stable operation of the social and political system, and is the action guide to lead the youth to establish the correct worldview, outlook on life, and values, and to promote the comprehensive development of the youth. With the rapid transmission of the network and social rendering, in the spirit of demand and herd mentality, the proliferation of entertainment trends, driven by bottomless capital interests, youth political identity is also subject to the impact of the trend of “pan-entertainment”, which has weakened the youth’s political cognition, eroded the youth’s political sentiment, and reduced the youth’s political participation. In this regard, to avoid the negative impact of network “pan-entertainment” phenomenon on youth political identity, we need to explore the path of constructing youth political identity education under the view of network “pan-entertainment” from three aspects: improving youth political cognition, cultivating youth political emotion, and improving youth political participation. We need to explore the path of constructing youth political identity education in the view of network “pan-entertainment” from three aspects.

Abstract With the rapid development of Artificial Intelligence (AI) technology, the field of education is increasingly focusing on the application of AI. Based on a literature review and an analysis of the current state of AI applications in English language teaching, this study reveals the advantages and limitations of AI technology in English language teaching and proposes corresponding principles and strategies for English language teaching.

Abstract Basic writing teaching for English majors in universities is an important way to cultivate students’ English thinking and language organization abilities. Improving the quality of writing teaching can enable students to learn more English communication skills and lay a solid foundation for their future employment. However, in order to improve the quality of basic writing teaching in English majors in universities, teachers need to explore effective teaching plans, and develop writing tasks and plans based on students’ personalized differences, in order to stimulate students’ enthusiasm for writing, build effective classrooms for English writing in universities, promote students’ thinking development, language organization ability improvement, etc. in basic writing teaching, and construct a university English basic writing course based on core competencies. The following article will study the effective methods of teaching basic writing courses for English majors in universities.

Abstract This paper delves into the potential exploitative mechanisms of generative artificial intelligence (AI) technologies, with a particular focus on ChatGPT. It commences by examining the widespread adoption of ChatGPT in the realm of social media and the convenience and personalized experiences it affords. However, the paper underscores that the application of these technologies is not without exploitation of the audience, encompassing infringements on data privacy rights, challenges to the authenticity of information, exacerbation of social inequalities, and the risk of cultural homogenization. Through empirical research, this study reveals issues arising from the application of ChatGPT in domains such as customer service, content creation, education, and psychological counseling, including privacy breaches, copyright infringements, declines in learning quality, and misdiagnoses. The paper concludes with recommendations for enhancing data protection, algorithmic transparency, content diversity, and public education to ensure the healthy development of generative AI technologies and the protection of audience rights.

Abstract Foshan dragon boat culture is an intangible cultural heritage project with rich cultural deposits but also seriously lack of its international publicity and translation. The international translation of Foshan Dragon Boat culture can try to take the guidance of translation theory to carry out diversified research on dragon boat culture publicity translation, make use of the leading role of the government to collect and sort the text and audio materials, give full play to the scientific research advantages of local universities, and pay attention to the professional training of intangible cultural heritage translators. By studying the current situation of Foshan dragon boat culture publicity translation, exploring the feasible path of Foshan dragon boat culture publicity translation, this paper provides reference ideas for solving the problem of dragon boat culture connotation in cross-cultural communication.

Abstract With the rapid development of the Internet and artificial intelligence, the cultural industry has ushered in unprecedented changes. This paper explores how artificial intelligence can help writers break through creative bottlenecks and broaden their creative horizons to adapt to diverse cultural needs. Based on this, this paper briefly analyzes the technical support of artificial intelligence in the expansion of genre and the practical application of artificial intelligence in the creation of network literature, etc. The research of this paper is not only beneficial to the creation of writers, but also provides a reference for the development direction of cultural industry.

Abstract UI design is software interface design, and the application of visual communication design in mobile UI interface design can attract more people to use the application, thereby gaining more customers for the application and promoting its development and innovation. Because the application of visual communication design in mobile UI interface design can convey more information, the public can understand the content and types of applications through the mobile UI interface, thereby increasing the download volume of applications. However, in order to effectively apply visual communication design in mobile UI interface design, it is necessary to combine the type and characteristics of the application to design the UI interface, emphasizing visual communication and highlighting the characteristics of the application. The following article will study the application strategies of visual communication design in mobile UI interface design.