Probe - Accounting, Auditing and Taxation

Consumer Behavior in the Context of Carbon Emissions: A Behavioral Economics Perspective

Leyi Kuang

Department of Earth and Environmental Sciences, University of Rochester

DOI: https://doi.org/10.59429/paat.v6i1.6201

Keywords: Behavioral economics; Carbon consumer; Behavioral characteristics; Existing problems

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Abstract

This paper delves into the behavioral characteristics, existing problems, and optimization strategies of carbon consumers from the perspective of behavioral economics. The study finds that the behavior of carbon consumers is distinctly characterized by environmental consciousness, yet it is influenced by cognitive biases, emotional influences, and moral dilemmas. To optimize the behavior of carbon consumers, governments, businesses, and social organizations should collaborate to enhance environmental awareness, guide the formation of low-carbon lifestyles, and establish a comprehensive policy support system. This will contribute to the promotion of a low-carbon economy and the achievement of sustainable development goals.

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