The fast fashion cross-border e-commerce faces great challenges to environmental sustainability and ESG governance strategy: Taking the Shein model as an example
Shiyu Guo
Minnan University of Science and Technology
DOI: https://doi.org/10.59429/pest.v8i1.13407
Keywords: fad fashion; cross-border e-commerce; Shein model; green environment; ESG governance; supply chain due diligence
Abstract
Fast fashion cross-border e-commerce brings significant changes to world garment consumption via ultra-short cycle products,demand capture by algorithms and highly divided supplier network. The Shein model can be viewed as representing "ultra-fast fashion", providing extremely diverse SKUs while fulfilling them in record time; however, it also raises grave risks around ESG and the environment. This paper finds structural sustainability challenges arising from fast fashion.
References
[1] Deng Qi,Hu Dan. The Impact of Virtual Community Knowledge-Sharing Mechanisms on Consumers'
Purchase Decision-Making: Evidence from Taobao.com [J]. Management & Administration,2014,(11): 129–131. DOI:
10.16517/j.cnki.cn12-1034/f.2014.11.051.
[2] Zhang Qilin,Wang Xuhui. Research on Governance Models for Transaction Disputes on Cross-Border
E-Commerce Platforms: From the Perspective of Matching Governance Demand and Governance Supply [J]. China
Industrial Economics,2021,(12): 166–184. DOI: 10.19581/j.cnki.ciejournal.2021.12.008.
[3] Li Na,Wu Jinghua. The Current Status,Problems,and Countermeasures of Corporate ESG Report Disclosure [J].
Economist,2025,(12): 15–16.
[4] Bao Shuchen,Zheng Ziyi,Jiang Ting. True Green or Greenwashing: The Formation Process of Green Behavior
in Coal Enterprises—A Case Study of China Shenhua [J]. Accounting Research,2024,(08): 70–80.
[5] Liu Riwen,Zhang Ke. An Analysis of the Effectiveness of ESG Report Assurance for Greenwashing
Enterprises Under the "Dual-Carbon" Context: A Case Study of China Shenhua [J]. Metallurgical Finance and
Accounting, 2024,43(07): 68–70.
[6] Xiao Junjiang,Li Yanhui,Ding Kun. Study on a Dissolution and Separation Process for Waste Ammonia/
Cotton Blended Textiles [J]. Synthetic Fiber, 2025,54(04): 31–33,48. DOI: 10.16090/j.cnki.hcxw.2025.04.018.