Dilemma of green packaging promotion and collaborative governance strategies in E-commerce logistics under the dual-carbon target
Qiying Xie
Minnan University of Science and Technology
DOI: https://doi.org/10.59429/pest.v8i1.13414
Keywords: dual-carbon target; e-commerce logistics; green packaging; promotion dilemma; collaborative governance; system design
Abstract
With the explosive development of China's e-commerce industry, express logistics has becomea key driver of national socio-economic growth, but also a major source of packaging waste and carbon emissions. Under the "dual-carbon" target of peaking carbon emissions before 2030 and achieving carbon neutrality before 2060, the promotion of green packaging in e-commerce logistics faces prominent dilemmas: high cost pressure on enterprises, insufficient recycling and reuse infrastructure, weak consumer participation and fragmented supervision. Taking e-commerce logistics packaging as the research object, this paper analyzes the main obstacles of green packaging promotion from the perspectives of cost structure, system design and stakeholder behavior, constructs a collaborative governance framework involving government, platforms, logistics enterprises and consumers, and puts forward targeted strategies such as standard system optimization, incentive mechanism design, digital supervision and reverse logistics system improvement, so as to provide reference for promoting the green and lowcarbon transformation of e-commerce logistics.
References
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