Study on the multidimensional influence of sustainable digital marketing strategy on long-term value growth of enterprises
Jingxuan Tang
University College Dublin, National University of Ireland
DOI: https://doi.org/10.59429/bam.v7i2.10526
Keywords: Sustainable digital marketing; Customer life cycle value; Drand value; Long-term enterprise value
Abstract
Objective: To explore the multidimensional influence of sustainable digital marketing strategy on long-term value growth of enterprises, taking customers' life cycle value, brand value and long-term enterprise value growth as the research objects.Methods: With mathematical model of customer life cycle value, brand value and long-term enterprise value growth, etc.combined with the simulation experiment, different digital marketing strategies were simulated and analyzed, and the effectiveness of the strategies were evaluated by experimental data comparison.Results: The experimental results showed that the optimized digital marketing strategy (Strategy B) could increase annual customer revenue, brand market share and customer satisfaction.At the same time, it could also improve corporate revenue, profit margin, market share and other indicators.Through the implementation of optimized strategy, long-term corporate value growth became evident.The research results showed that after the optimization, customers' life cycle value could increase from $4, 263 to $6, 491, brand value could rise from $3.2 million to $5.2 million, and long-term corporate value could grow from $1.054 billion to $1.504 billion.Conclusion: Sustainable digital marketing strategy could influence long-term enterprise value growth.
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