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Table of Contents
Open AccessArticles
by Zhang Nan; Dr. Simon Kwong Choong Mun
2024,6(3);
77 Views
Abstract
With the popularization of the Internet and the development of social media, electronic Word-of-Mouth (eWOM) has emerged as one of the pivotal factors influencing consumer decision-making. This study aims to investigate which characteristics of eWOM significantly impact the consumption behavior intentions of Chinese tourists. Through questionnaire surveys and data analysis, we found that positive evaluations (i.e., overall positivity) and credibility of eWOM have a notable positive influence on the consumption behavior intentions of Chinese tourists. However, the data from this study did not directly support whether the timeliness of eWOM also significantly impacts consumption behavior intentions, warranting further exploration in future research. Overall, this study offers a fresh perspective on understanding the role of eWOM in the tourism consumption landscape and provides valuable insights for tourism enterprises and market strategists.
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Open AccessArticles
by Jiamin Chang
2024,6(3);
106 Views
Abstract
The advancement of society and the growth of the economy have led to an increased focus on
corporate social responsibility. The question of “Does the rise of interest in business ethics and corporate social
responsibility (CSR) always mean that business is becoming more ethical?” has garnered significant attention.
This article addresses this issue from two perspectives. Firstly, it explains the reasons why organizations may
adopt corporate social responsibility and ethical behaviour, supported by case studies of Polpharma Group and
BASF Corporation. Secondly, it employs the case of Ford Pinto to demonstrate the consequences for enterprises
that neglect their corporate social responsibilities. These case studies illustrate that while the pursuit of ethics
and corporate social responsibility does not automatically result in more ethical enterprises, prioritizing social
responsibility and ethics remains beneficial for both consumers and enterprises.
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Open AccessArticles
by Julei Gong
2024,6(3);
49 Views
Abstract
With the rapid development of Internet technology, college English teaching practice is undergoing
profound changes. The Internet not only provides rich and diverse resources and convenient communication
platform for English teaching, but also greatly promotes the overall innovation of teaching models, methods
and evaluation systems. This change requires English teachers to actively adapt to the needs of the digital age,
master modern information technology, and effectively integrate it into classroom teaching to enhance students’
comprehensive English application ability and self-learning ability. At the same time, English teaching in
the context of the Internet also pays more attention to cross-cultural communication and cooperation, and is
committed to cultivating students’ international vision and cross-cultural communication ability. Faced with
this new situation, the practice of English education and teaching in universities urgently needs continuous
exploration and innovation to better adapt to the needs of the times. This paper first analyzes the current situation
of college English education and teaching, then discusses the advantages of college English education and
teaching under the Internet background, and puts forward corresponding strategies and suggestions on this basis,
aiming to provide useful reference for the sustainable development of college English education.
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Open AccessArticles
by Tianjuan Zhang
2024,6(3);
41 Views
Abstract
This study examines the financial decision support systems for small and medium-sized enterprises
(SMEs) in the big data era. By exploring the implementation of big data technologies in the financial decisionmaking processes of SMEs, it highlights how these technologies enhance the scientific accuracy and effectiveness
of financial decisions. The paper offers detailed recommendations at the policy, enterprise, and technical levels,
providing both theoretical insights and practical guidance for SMEs to optimize their financial decision-making
in the context of big data.
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Open AccessArticles
by Xinxiu Wang
2024,6(3);
69 Views
Abstract
The fusion strategy of autonomous driving technology of new energy vehicles and big data of Internet
of Vehicles is studied. This paper analyzes the development status of new energy vehicles and autonomous
driving technology, the technical principle and processing process of big data of Internet of Vehicles, and
discusses the key links such as data acquisition and preprocessing, data transmission and storage, data mining and
analysis, intelligent decision-making and control in detail. It aims to achieve a more efficient, safe and intelligent
automatic driving system for new energy vehicles through the organic combination of technology, and to promote
the development of intelligent transportation system.
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Open AccessArticles
by Lijie Li
2024,6(3);
112 Views
Abstract
This paper discusses the relationship between social responsibility and commercial success, takes the
practice of fat Donglai, a well-known retail enterprise in Henan Province, as an example, analyzes its ideas and
specific measures in social responsibility, and discusses the impact of these practices on the commercial success
of enterprises, and puts forward the path of enterprises to achieve sustainable development. Social responsibility
is not only the moral and legal obligation of enterprises, but also a key factor in achieving long-term business
success and sustainable development.
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Open AccessArticles
by Jie Wang
2024,6(3);
34 Views
Abstract
In the vocational education undergraduate education system, teachers ‘learning ability is directly related
to the improvement of teaching quality and the cultivation of students’ professional quality. This paper discusses
the importance of improving teachers’ learning ability under the background of vocational education, analyzes
the current existing problems, and puts forward the corresponding optimization countermeasures. By improving
the allocation of teachers ‘learning resources, stimulating the teachers’ drive for self-learning and creating a good
learning support environment, it aims to comprehensively improve the professional quality and teaching level of
vocational education undergraduate teachers and promote the overall development of vocational education.
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Open AccessArticles
by Yuzhen Liu
2024,6(3);
112 Views
Abstract
Generative Artificial Intelligence (GAI) is transforming modern organizational practices, particularly
in the realms of creativity and employee interaction. This article explores the impact of GAI on organizational
creativity and how it influences employee interaction, particularly in cross-cultural work environments. By
examining the theoretical frameworks and analyzing practical examples, the study highlights the opportunities
and challenges GAI presents in fostering creativity and collaboration across diverse cultural settings. The findings
underscore the importance of cultural intelligence and ethical considerations in implementing GAI to enhance
organizational performance.
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Open AccessArticles
by Jiajing Sun
2024,6(3);
62 Views
Abstract
This study discusses the construction and implementation of the incentive mechanism of human
resources in colleges and universities, analyzes its importance and existing problems, and puts forward the
optimization countermeasures, and finds that the incentive mechanism plays an important role in improving
the quality of education, attracting and retaining excellent talents and promoting the realization of the overall
development strategy of colleges and universities. However, there are still problems such as unreasonable design
of incentive mechanism, insignificant incentive effect, lack of continuity and on in colleges and universities.
Therefore, it paper suggestions on improving the design of incentive mechanism, improving the incentive effect
and ensuring the sustainability of incentive mechanism, in order to provide reference for university administrators
and promote the optimization and upgrading of human resource management in universities.
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Open AccessArticles
Research on the Efficiency of College Property Supervision and Management Based on Big Data Analysis
by Yongjuan Gui
2024,6(3);
44 Views
Abstract
Based on a study of university campus property supervision and management efficiency using large
data analysis, the mechanism and influence of big data in property supervision and management are analyzed.
The study builds an efficiency evaluation system and examines data acquisition, processing, information
asymmetry, and big data analysis limitations. It proposes enhancing efficiency through conceptual updates,
strategy adjustments, system innovation, process optimization, technical support, and talent cultivation. While big
data analysis offers significant advantages in management, it also presents challenges and limitations that require
scientific management strategies and technical solutions to overcome.
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Open AccessArticles
by Shenghua Huang
2024,6(3);
84 Views
Abstract
This paper delves into the extensive application of data science in financial risk management and the
challenges it faces. Data science plays an increasingly crucial role in the financial sector due to its powerful
capabilities in big data processing, advanced analytical models, and real-time dynamics. The ability to handle
massive datasets through advanced storage technologies and distributed computing frameworks provides a
solid foundation for financial institutions by enabling rapid data loading, storage, cleansing, integration, and
preprocessing. Advanced analytical models leveraging machine learning, deep learning, and other cuttingedge technologies automatically extract valuable insights and patterns from data, significantly enhancing the
accuracy and efficiency of risk management. The real-time and dynamic nature of data science facilitates realtime monitoring and dynamic adjustments in risk management through techniques such as real-time data stream
analysis and online learning. However, the application of data science in financial risk management also faces
challenges such as data security, privacy protection, and model interpretability.
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Open AccessArticles
by Daojun Yuan, Cong Gao
2024,6(3);
45 Views
Abstract
Knowledge-intensive industries heavily rely on specialized knowledge and information, making
knowledge management a critical component in these sectors. This paper explores the application of knowledge
management in knowledge-intensive industries and evaluates its effectiveness. It analyzes the characteristics
of knowledge-intensive industries and the central role of knowledge management while identifying the main
challenges in current practices, such as the difficulties in system construction and implementation, barriers to
knowledge sharing and utilization, and the inadequacies in effectiveness evaluation. The paper proposes targeted
optimization strategies, including enhancing the construction and maintenance of knowledge management
systems, fostering a culture of knowledge sharing and collaboration, and improving the evaluation framework
for knowledge management effectiveness. The paper concludes by emphasizing the importance of knowledge
management in knowledge-intensive industries and provides insights into future research directions and
application prospects.
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Open AccessArticles
by Shuhan Guo
2024,6(3);
64 Views
Abstract
Universities are a key force in the construction of the Guangdong Hong Kong Macao Greater
Bay Area and an important base for cultivating high-quality talents. Flexible management, as an emerging
management concept, gradually plays an important role in human resource management in universities with its
unique flexibility, inclusiveness, and innovation. Based on years of work experience and in-depth analysis of
the connotation of flexible management, this article proposes the necessity of applying flexible management to
human resource management in universities, and then puts forward application strategies of flexible management
in human resource management in universities, in order to enhance the work of human resource management in
universities and help cultivate high-quality talents.
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Open AccessArticles
by Xiao Zheng
2024,6(3);
47 Views
Abstract
The Republic of Plato delves deeply into the concept of justice and fairness, including considerations
of the subjects involved and the consequences thereof, as well as the argument that rulers should prioritize the
welfare of the populace. Plato’s reflections in The Republic on justice and fairness offer significant insights for
China’s pursuit of common prosperity. When examining the prerequisites for government-led justice in The
Republic alongside China’s contemporary people-centered development philosophy, several challenges become
apparent in advancing China’s common prosperity. These challenges include disparities in regional development,
income distribution gaps, and social security inequities. Addressing these requires optimizing mechanisms for
regional coordinated development, refining the systems for secondary and tertiary income distribution, and
improving the social security framework. These measures, grounded in the principle of justice and fairness, are
essential to promote the realization of common prosperity for all citizens.
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Open AccessArticles
by Xiao Zheng
2024,6(3);
60 Views
Abstract
Micro, small and medium-sized enterprises form a vital part of China’s national economy. As the
foundational units of the socialist market economy, they drive progress in China’s modernization. Numerous
yet small in scale and dispersed in layout, these enterprises demonstrate relatively weak risk resistance during
operations. Recently, the deregistration rate has climbed, while new registrations have declined sharply. micro,
small and medium-sized enterprises face challenges in financing, operations, and recruitment. Recommendations
include increasing support with intensified assistance, reducing costs by optimizing fiscal and tax policies, and
broadening access through a multi-tiered financial support system.
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Open AccessArticles
by Hao Wen
2024,6(3);
51 Views
Abstract
This project is to help the blooming of the knowledge on the entire process of globalization that runs
parallelly with the Chinese market implementing a great effort to change the definition of the business market.
The project will definitely help understand the value of globalization and the fact that it is behind the tremendous
success of the Chinese market in the global and international market.
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Open AccessArticles
by Hong Luo, Siegfried M.Erorita
2024,6(3);
81 Views
Abstract
At present, with the continuous development and application of digital technology, new business models
and career opportunities are emerging in an endless stream, which brings new challenges and opportunities to
China’s employment situation. At the same time, society’s demand for labor skills and employment structures is
also undergoing profound changes. Therefore, researchers need to comprehensively analyze and understand the
development law of higher vocational education from the perspective of employment policy and actual demand,
combine education quality with market demand, so as to achieve the best allocation of labor resources and
improve the employment quality of vocational college graduates. Shaanxi Polytechnic, as a vocational college
in China, is facing the important mission of cultivating high quality technical personnel, and the research on the
quality management of college students’ employment is of great significance. The purpose of this study is to learn
from international advanced experience, explore a college student employment quality management model that is
in line with the actual situation of Shaanxi Polytechnic, promote the improvement of the employment quality of
graduates, and make positive contributions to the development of the university and social economy.
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Open AccessArticles
by Yingchao Zhang
2024,6(3);
45 Views
Abstract
With the rapid development of the tourism industry and changes in people’s leisure concepts, yacht
tourism, as an emerging tourism form, is gradually becoming a highlight of the global tourism market. Based
on tourist experience theory, this article designs a questionnaire from the perspectives of sensory experience,
emotional experience, and spiritual experience to investigate tourists’ experiences with yacht tourism products in
Sanya. The questionnaire reveals that Sanya yacht tourism products perform well in terms of sensory experience,
emotional experience, and spiritual experience, especially in safety, service quality, natural scenery, and mental
relaxation. However, some issues still exist, such as a lack of distinctive features in yacht tourism products,
a monotonous range of routes, inadequate yacht marina infrastructure, and insufficient cultural experiences.
To further enhance tourist experiences, this article proposes improving the design of yacht tourism products,
enriching distinctive offerings, developing new routes, enhancing tourists’ physical comfort, strengthening
infrastructure construction for yacht marinas, and enhancing experiences of folk culture.
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Open AccessArticles
by Hanbing Zhang
2024,6(3);
74 Views
Abstract
By analyzing the positive impacts of school-enterprise cooperation on enterprise human resource
planning, recruitment and selection, employee training and development, as well as performance management
and incentive mechanism construction, this paper reveals the significant role of school-enterprise cooperation
in promoting the optimization of enterprise talent strategies, improving the efficiency and quality of talent
cultivation, and strengthening the integration of enterprise-employee relationships. School-enterprise cooperation
assists enterprises in accurately predicting job demands and constructing a comprehensive talent pipeline,
providing a more direct and efficient recruitment channel that facilitates a seamless transition from internship
to employment. Through the joint establishment of training bases and curricula, as well as career development
path planning, school-enterprise cooperation enhances employees’ professional skills and overall qualities. This
paper also explores performance evaluation methods and incentive mechanism designs based on the outcomes
of school-enterprise cooperation, aiming to promote the deepening and sustainable development of such
collaboration.
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Open AccessArticles
by XiaoJian Chen; Ahmad rashdi bin yan ibrahim
2024,6(3);
124 Views
Abstract
With the rapid development of film and television industry, cost control has become a key issue in the production process. As a new production method, virtual film technology has attracted wide attention for its potential in cost control. This paper aims to explore the cost control and optimization strategy of film and television works based on virtual production technology, in order to provide an effective cost management method for film and television industry. In this paper, literature analysis and network data are used to analyze the overview of virtual production technology and the current situation of cost control of film and television works, and a cost control strategy based on virtual production technology is proposed. It is found that virtual production technology can realize effective cost control and optimization in the creative stage, production stage and postproduction. Through the application of script rehearsal, scene construction, special effects production, editing and color mixing, virtual production technology has significantly improved production efficiency and reduced costs. Virtual production technology provides a new way and method for the cost control of film and television works, which is helpful to promote the healthy development of film and television industry.
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Open AccessArticles
by Yuxiang Chen
2024,6(3);
46 Views
Abstract
Optimizing the teaching mode of English reading in universities can stimulate students’ enthusiasm for
reading, cultivate their language organization and expression abilities through reading, and lay a foundation for
their future employment and development. Therefore, teachers should attach importance to innovative methods
in English reading teaching in universities, such as creating reading situations, organizing reading competitions,
expanding reading resources, etc., to improve students’ reading experience, cultivate students’ English thinking in
reading, promote the improvement of students’ English language organization and expression abilities, and build
a university English reading based on core literacy. The following article will study the methods for optimizing
the teaching mode of English reading in universities.
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Open AccessArticles
by Weixin Lin, Yuancheng Chang
2024,6(3);
36 Views
Abstract
Based on the theory of aesthetic experience, this article explores the specific application of this theory
in the education of innovation and entrepreneurship abilities for vocational undergraduate students. I hope to
further stimulate students’ innovative thinking and entrepreneurial awareness through the multidimensional
characteristics of perception, emotion, and innovation based on aesthetic experience. In teaching, teachers adhere
to the design principles of an aesthetic experience education model that focuses on experience, feedback and
reflection, and multi sensory participation. With the help of specific practical teaching cases, aesthetic experience
theory can be integrated into it to further improve the level of innovation and entrepreneurship education for
vocational undergraduate students.
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Open AccessArticles
by Limin Chen, Jizhao Ji
2024,6(3);
80 Views
Abstract
With the rapid development of mobile Internet, mobile payment technology has been widely used in
China, which has had a profound impact on business models and consumer engagement behavior. Using the
Chinese market as an example, this paper explores how mobile payment technology drives innovation and change
in business models and its impact on consumer engagement behavior. By analyzing existing cases, combined with
the convenience of big data-driven precision marketing and payment technology, we reveal the broad impact of
mobile payments on China’s economy and society.
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Open AccessArticles
by Bing Han, Ping Wang, Yuwei Sun, Ling Tan, Hongxia Shen
2024,6(3);
70 Views
Abstract
With the advent of the digital age, it has had a significant impact on people’s lives and production,
and also had a significant impact on enterprise human resource management. As the most valuable competitive
resource, human resources need to be well managed, which is conducive to improving the internal operational
capacity of enterprises and promoting efficient transformation. However, some enterprises face difficulties
in transformation and need to strengthen human resource management in the digital age to further promote
modernization, development, innovation, and transformation.
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Open AccessArticles
by Xiaoquan Liu
2024,6(3);
90 Views
Abstract
This comprehensive review examines the transformative impact of deep learning on the financial
sector, exploring its applications, potential, and challenges. We analyze cutting-edge advancements in financial
prediction, risk management, and asset pricing, highlighting deep learning’s superiority over traditional
methods. The paper investigates innovative applications in financial democratization, systemic risk assessment,
and regulatory technology. We critically discuss challenges including model interpretability, data privacy, and
algorithmic bias. A “Responsible Financial AI” framework is proposed to guide the ethical development of deep
learning in finance. This study offers significant implications for financial institutions, regulators, and academia,
providing a roadmap for the future of AI-driven finance.
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Open AccessArticles
by Rongwei Yu
2024,6(3);
102 Views
Abstract
Under the background of globalization and the rapid development of information technology, the
supply chain management of SEMs is facing many challenges, and the application of big data technology
provides a new optimization path for SEMs. By discussing the application background of big data technology in
supply chain management, analyzing the problems faced by small and medium-sized enterprises in supply chain
management, we puts forward targeted optimization countermeasures. The research found that the establishment
of efficient data collection and integration mechanism, improvement of data analysis ability and optimization of
technology investment and cost management are the key ways for small and medium-sized enterprises to achieve
supply chain optimization, providing theoretical support and practical guidance for small and medium-sized
enterprises, and helping them improve their supply chain management level and market competitiveness.
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Open AccessArticles
by Lei Wang
2024,6(3);
127 Views
Abstract
This paper focuses on the impact of corporate culture on employees’ innovative behavior. Through
an in-depth analysis of a case study of a specific enterprise, it explores the core values of corporate culture, the
mechanisms that promote innovative behavior, and its implicit effects. The study finds that corporate culture
plays both a positive role in encouraging employee innovation and presents certain inconsistencies and inhibiting
factors. The paper also proposes optimization strategies to address these issues, including adjusting corporate
culture, enhancing the integration between culture and innovative behavior, and promoting effective strategies for
fostering an innovation culture. This paper provides a theoretical basis and practical guidance for enterprises on
how to motivate innovation through cultural development.
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Open AccessArticles
by Wang Ding, Bobby P.Atayan
2024,6(3);
49 Views
Abstract
In the context of China’s rural revitalisation strategy, the high-quality development of rural public
cultural services has received increasing attention as a key element in promoting comprehensive rural
revitalisation, urban-rural integration and cultural confidence. This paper focuses on the construction and
governance of new public cultural spaces in villages, and selects Chunhua County in Shaanxi Province as
a research case. Through field research, we summarise its successful experiences and problems, aiming to
provide practical references for the construction and governance path of new public cultural spaces in villages.
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Open AccessArticles
by Siyao Zhang
2024,6(3);
44 Views
Abstract
Based on the current situation and challenges of the employability framework of graduates in higher
vocational colleges in Shaanxi Province, this study aims to analyze and identify the key factors affecting the
employability of graduates. By exploring the current state of leadership, collaboration mechanisms, talent
management and innovation practices, the study will reveal the impact of individual factors, external market
environment and institutional support on graduates’ employability. Finally, the research goal is to provide
effective employment management countermeasures for higher vocational colleges, enhance the employment
competitiveness of graduates, and promote full employment.
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Open AccessArticles
by Mengfan Xu, Di Wang
2024,6(3);
87 Views
Abstract
In today’s rapidly developing market economy and intensifying competition among enterprises,
the core position of financial management in enterprise management is becoming increasingly prominent.
Accounting principles are the theoretical basis of financial management, which plays a crucial role in guiding the
practice of enterprise financial management and promoting the improvement of enterprise economic benefits. In
practice, enterprises still lack understanding and application of accounting principles, resulting in low financial
management efficiency and frequent occurrence of decision-making errors. Based on this, this article aims to
systematically analyze the application of accounting principles in financial management, in order to provide
reference and inspiration for optimizing enterprise financial management.
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Open AccessArticles
by Feng Wang
2024,6(3);
41 Views
Abstract
The improvement of artificial intelligence economic regulations under the global digital background
is the foundation for promoting the development of artificial intelligence, and it is also an important way
to promote economic development. Because artificial intelligence develops rapidly under the global digital
background, it is widely used in various industries and fields, especially in the economic field. The application
of artificial intelligence can screen accurate user data, store user information, record user behavior, and promote
economic development. However, there is a risk of data leakage or security risks of data abuse in the practical
application of artificial intelligence, which seriously infringes on users’ privacy and has a great impact on
economic development. Therefore, in order to cope with the impact of artificial intelligence economy under the
development of globalization and to ensure that artificial intelligence plays a prominent role and advantage in
economic development, this article will study the regulatory system of artificial intelligence economy under the
global digital background.
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