Business Administration and Management
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2661-4014 (Online) Journal Abbreviation:
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2661-4014（Online） |
ISSN: Table of Contents
Open AccessArticles
by Qiong Sun
2025,7(4);
6 Views
Abstract
Using 2015–2024 panel data for 27 Yangtze River Delta cities, we estimate fixed-effects and dynamic
models to identify growth drivers. Technological progress is the dominant contributor; capital investment and
openness are also significant, while industrial upgrading and human capital show positive marginal returns.
Non-core cities are more responsive to capital and technology. Mediation tests indicate capital fosters growth
via TFP. The evidence guides investment allocation, industrial upgrading, and innovation-led strategies for
coordinated, high-quality development.
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Open AccessArticles
by Xuefeng Liu, Biwen Wang
2025,7(4);
8 Views
Abstract
This study focuses on the Pu'er tea industry in Yunnan and builds a teaching model that integrates
probability theory, ideological education, and industrial practice. It designs typical applications such as
stratified sampling, hypothesis testing, yield analysis, market regression, and Bayesian updating. The course
follows a structured sequence of context introduction, value questioning, model explanation, code execution,
task completion, and reflection. Based on a one-year study of 120 students, the experimental class performed
significantly better than the control group in knowledge, values, and skills. The results show notable
improvement in accuracy, ideological understanding, and report quality. The model offers a replicable path and
evidence base for promoting localized and practical ideological education in science and engineering.
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Open AccessArticles
by Han Lin
2025,7(4);
6 Views
Abstract
Since the pandemic, how people shop has clearly changed, it's less about buying stuff, more about
whether a brand's values feel right to them. Emotional connection matters more than ever. That's why old-school
marketing, just pushing products or discounts, doesn't work like before. In this paper, I explore how valuebased marketing helps brands grow stronger ties with people by building real emotional links and bringing
customers into the process. What I found? Brands have to really believe in their values, not just say them. It's
about letting customers join the brand's story, and making sure every touchpoint, online, in-store, ads, all feel
consistent. Some cases even show loyalty jumps up to 40%, and 30% more customers stick around. For small
and medium businesses, this approach can really help. You don't need a big budget to stand out. In fact, some
SMEs cut marketing costs by around 25% while still getting customers more engaged. I hope this research offers
useful ideas for both scholars and marketers, on building brands in changing times. To do this, I mixed data
on consumer behavior with real cases from retail and service sectors. Blending numbers and stories makes the
results not just convincing, but practical for real use.
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Open AccessArticles
by Jiahui Huo
2025,7(4);
9 Views
Abstract
A scientific and efficient talent evaluation system is a core element for building a powerful country.
This study systematically reviews and compares foreign talent evaluation systems (e.g., tenure-track system,
peer review, developmental evaluation, "horse-racing mechanism"), summarizing their advanced experiences
in systematic evaluation and support mechanisms. It also sorts out five evolutionary stages of China's talent
evaluation system since the establishment of the People's Republic of China, exposing the dilemma between
overemphasis on scholar practice and insufficient assessment of potential innovation capabilities.Through
comparative analysis of domestic and international practices, three key optimization paths are proposed:
constructing an innovation capability framework, formulating comprehensive evaluation criteria integrating
explicit and implicit indicators, and adopting dynamic evaluation mechanisms, so as to provide theoretical and
practical support for the reform of China's talent development mechanisms.
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Open AccessArticles
by Yanli Qie
2025,7(4);
6 Views
Abstract
This research is about the design used to investigate the relationship between innovative work
behavior of iron and steel companies that is linked to individual's personality traits (extraversion, agreeableness,
conscientiousness, neuroticism, openness to experience), perception of HRM practices and the mediation of
innovative climate and innovative work behavior of iron and steel companies. Meanwhile, it also discusses
research design, population, sample size and unit of analysis, sampling technique, as well as data collection
procedure and data analysis strategy.
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Open AccessArticles
by Meizhu Lyu
2025,7(4);
5 Views
Abstract
Population aging has become a pressing global concern, and the focus of elderly care has
gradually shifted from economic support and daily assistance to spiritual comfort. Influenced by changes in
intergenerational relationships and family living arrangements, the family's role in providing spiritual care for
the elderly is weakening, while multiple actors—Including the government, society, the market, and older adults
themselves—Are increasingly participating in this process. Among these, older adults are not only recipients
but also important providers of spiritual care. Life review therapy has been shown to be effective in helping the
elderly assume a primary role, enhance self-efficacy, reshape self-image, encourage social participation, and
more. Thus, the elderly are moving from passive recipients to active agents in elderly care, proactively engaging
with later life.
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Open AccessArticles
by Manti Lu
2025,7(4);
5 Views
Abstract
This study tries to investigate intergenerational differences of U. S consumers who have been
influenced by cultural values which are intermixed with consumption habits and is based on Big Data obtained
from e-commerce platform such as Amazon. Up to now existing researches based on these issues are small
sample surveys which seldom combine fintech and data science for findings which leads to the gaps in finding a
proper model to fit the real world behavior pattern. The Desensitized Data used here (2022-2023) encompasses
transaction history of order. by investigating browsing trajectory, and product preferences among Gen Z,
Millennials, and Baby Boomers in the contemporary age of e-commerce, this paper aims to discover what
drives their respective consumption behaviors based on cluster analysis, regression modeling, and sentiment
mining. Both traditional values such as individualism and materialism as well as modern trends in consumption
like sustainability and experiential consumption differially impact purchasing frequency, brand loyalty, and
price sensitivity of different generations. The results provide data-driven evidence to assist fintech-powered
e-commerce businesses in segmenting the U. S. market with more precise approaches toward consumption
patterns of different age groups.
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Open AccessArticles
by Wei Yang, Yingzi Xu, Wanjun Jia
2025,7(4);
5 Views
Abstract
Private undergraduate colleges are an important part of the higher education system, and their
educational positioning is in line with the demands of local economic development. The deep integration
of the two is a key path for private undergraduate colleges to achieve differentiated development, and it is
also an important support for local enterprises to break through talent bottlenecks and enhance innovation
capabilities. At present, there are still many problems in the integration of private undergraduate colleges
and local enterprises, which leads to the integration remaining at a superficial stage and making it difficult to
fully leverage the synergy effect of their joint cooperation. This article, in combination with the applicationoriented educational characteristics of private undergraduate colleges and the actual development needs of local
enterprises, explores specific strategies for the deep integration of the two from multiple dimensions. The aim is
to build a stable and efficient cooperation bridge between private undergraduate colleges and local enterprises,
enabling precise matching of educational resources and industrial resources, and promoting high-quality
regional economic development.
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Open AccessArticles
by Jing Chen, Shulin Luo, Sihan Ni
2025,7(4);
6 Views
Abstract
Establishing innovation consortia represents a pivotal pathway for bridging the divide between science
and industry while enhancing national competitiveness. Higher vocational education, with its inherent proximity
to industrial needs, workplace requirements and corporate demands, ought to serve as an indispensable
driving force within these consortia. Yet, numerous practical challenges persist. This paper systematically
identifies four major pain points in vocational colleges' participation in consortium development: marginalized
governance status, shortage of dual-qualified teaching staff, inadequate research funding, and rigid institutional
barriers. These issues lead to a series of problems including mismatched talent supply and demand, gaps in
technology transfer, and fragmented innovation chains. Consequently, this paper proposes countermeasures to
elevate vocational colleges' influence through institutional empowerment, facilitate two-way faculty mobility
between institutions and enterprises, establish diversified funding and open-sharing mechanisms, and create
flexible, interconnected institutional environments. These measures aim to transform vocational colleges from
supporting roles into co-constructing entities, achieving synchronized resonance between educational and talent
development chains with industrial and innovation chains.
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Open AccessArticles
by Xiaolin Ning, Yunfeng Geng
2025,7(4);
5 Views
Abstract
Focusing on the promoting role of the construction of university science and technology parks in
the transformation of scientific and technological achievements, this paper sorts out and analyzes the current
construction status and development characteristics of China's university science and technology parks, points
out the main problems such as the shortage of interdisciplinary technical talents, puts forward corresponding
countermeasures and suggestions, and thus draws conclusions.
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Open AccessArticles
by Yunxia Yu, Yurong Hu
2025,7(4);
6 Views
Abstract
Data structures is a core CS course. Many classes still rely on long lectures. Students remember
steps yet seldom design new ideas. We rebuilt the course around innovation ability. The design mixes projectbased work, team learning, and a flipped format. Students watch short videos before class. Class time is used
for design, testing, and critique. Two cases show clear gains in exams, project quality, and satisfaction. The
approach is lightweight. It fits typical semester limits and common tooling.
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Open AccessArticles
by Huilin Li
2025,7(4);
7 Views
Abstract
Budget performance management is crucial for enhancing the efficiency and equity of public hospitals
in China. This study examines the challenges and strategies associated with budget performance management
in public hospitals, highlighting issues such as unscientific budget formulation, unclear performance targets,
and inadequate application of results. These problems are exacerbated by ongoing reforms in medical
insurance payment systems and rising demands for high-quality development. The research underscores the
need to integrate performance evaluation into budget decision-making, emphasizing the shift from resource
allocation to outcome-oriented management. It identifies institutional gaps, an unbalanced indicator system,
and weak data governance as key barriers. Recommendations include establishing a closed-loop performance
management process, strengthening the link between evaluation results and resource allocation, and promoting
informatization using big data and AI.
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Open AccessArticles
by Yulu Chen
2025,7(4);
7 Views
Abstract
This article focuses on the presentation of Chinese tea culture within the specific context of college
students' English public speaking. By analyzing actual speech cases, it explores how elements of tea culture
can be integrated into English expressions, elucidating their role in enhancing the cultural depth of speeches
and strengthening cross-cultural communication effects. Simultaneously, it identifies issues that arise during the
application process and proposes corresponding recommendations, aiming to provide theoretical references and
practical guidance for college students to better disseminate Chinese tea culture in English public speaking.
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Open AccessArticles
by Yu Lin
2025,7(4);
7 Views
Abstract
This paper aims to explore how English proficiency influences individuals' ability to engage in crosscultural communication activities. Through literature review, questionnaires, and case studies, the research finds
that English proficiency significantly affects cross-cultural communication abilities across multiple dimensions,
including linguistic communication, cultural understanding, and social interaction. Higher English proficiency
enables individuals to express their views more accurately and fluently, gain a deeper understanding of the
thinking patterns and behavioral modes of different cultural backgrounds, and thus participate more effectively
in cross-cultural communication activities, enhancing communication outcomes. Additionally, the paper offers
suggestions for improving English proficiency to bolster cross-cultural communication abilities.
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Open AccessArticles
by Lexing Wei
2025,7(4);
5 Views
Abstract
This paper focuses on the issue of cross-cultural adaptation in English promotional materials for
Chinese intangible cultural heritage, using Kung Fu and Tea Art, two highly representative intangible cultural
heritages, as case studies. By analyzing the performance of existing English promotional materials in terms
of cultural connotation conveyance, linguistic expression habits, and audience reception, it explores how to
make promotional materials more effectively disseminate Chinese intangible cultural heritage in cross-cultural
contexts. The study finds that when translating and creating English promotional materials, it is essential
to fully consider the characteristics of the target culture and adopt appropriate translation strategies and
cultural interpretation methods to enhance promotional effectiveness and facilitate the global inheritance and
development of Chinese intangible cultural heritage.
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Open AccessArticles
by Puheng Xiao
2025,7(4);
4 Views
Abstract
This paper delves into the practical application of translation strategies in the context of cross -
border e - commerce project practice. It first analyzes the characteristics and requirements of translation in
cross - border e - commerce, including the need for accuracy, cultural adaptability, and marketing effectiveness.
Then, through specific project cases, it explores how different translation strategies such as domestication,
foreignization, and adaptation are employed to overcome language and cultural barriers. The study aims to
provide valuable insights for cross-border e-commerce practitioners and translators to enhance the quality of
translation and promote the success of cross-border e-commerce businesses.
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Open AccessArticles
by Siyuan Fu
2025,7(4);
5 Views
Abstract
This paper delves into the intricate relationship between English translation strategies and the
international acceptance of ethnic cultural narratives. By analyzing a range of translation cases, it explores how
different translation approaches influence the dissemination and reception of ethnic cultural stories on the global
stage. The study aims to provide insights into optimizing translation strategies to enhance the international
visibility and appreciation of ethnic cultures.
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Open AccessArticles
by Yu Yang
2025,7(4);
9 Views
Abstract
Economic resilience has become a key indicator for assessing the sustainability and quality of
regional and enterprise development. It reflects the ability of an economic entity to absorb, adapt to, and recover
from external shocks while maintaining its core functions. Jiangsu Province, one of the most economically
dynamic regions in China, derives over 60% of its GDP from the private economy. However, due to significant
differences in industrial structure, institutional environment, innovation capacity, and resource endowment
among Southern, Central, and Northern Jiangsu, the economic resilience of private enterprises shows clear
spatial differentiation. Based on regional economics and enterprise resilience theory, this paper constructs a
"structure–institution–innovation" analytical framework to examine the mechanisms and optimization paths of
private enterprise resilience across the three subregions. The study finds that Southern Jiangsu, characterized
by complete industrial chains, strong innovation capacity, and a sound institutional environment, demonstrates
high resilience; Central Jiangsu is in a phase of steady improvement during industrial transformation; while
Northern Jiangsu, dominated by traditional and resource-based industries, shows relatively weak resilience.
The paper concludes that differentiated development strategies, institutional innovation, digital empowerment,
and interregional collaboration are essential to enhance the overall resilience and competitiveness of Jiangsu's
private economy.
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Open AccessArticles
by Weiwei Huang, Shuhan Guo
2025,7(4);
4 Views
Abstract
Freshmen's archives evaluation is the key link between freshmen's pre-enrollment characteristics
and undergraduate training needs. However, the traditional archives evaluation model has the problems of
attaching importance to studies and neglecting comprehensive ability, which is difficult to support the adaptive
training of freshmen. Based on many years' work practice, this paper focuses on the core literacy dimension of
"management ability", analyzes the problems existing in the traditional freshmen's archives evaluation system
by summarizing the management ability indicators, and finally explores the strategy of building a freshman's
archives evaluation system that integrates the management ability indicators, aiming at helping freshmen to
adapt to undergraduate education smoothly and providing scientific support for accurate education in colleges
and universities.
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Open AccessArticles
by Yao Zhang
2025,7(4);
7 Views
Abstract
Financial mathematics and statistical modeling have become fundamental tools in modern investment
and risk management. As global financial markets show increasing complexity and volatility, mathematical
modeling provides investors and institutions with systematic methods to quantify uncertainty, evaluate
return expectations, optimize resource allocation, and control exposure to losses. This paper explores how
financial mathematical theory—Including expected return modeling, variance–Covariance analysis, portfolio
diversification theory, Value-at-Risk (VaR), and return forecasting using statistical regression—Supports
investment decision-making and portfolio optimization. Using simulated daily portfolio return data generated
from a stochastic normal distribution process, cumulative returns over a 100-day period are calculated and
visualized. The results demonstrate that quantitative modeling helps investors measure volatility, balance return
against risk, reduce uncertainty through diversification, and apply predictive analytics to forecast behavior under
uncertain market conditions. The study reinforces that rigorous mathematical analysis is not only an academic
discipline but also a practical requirement in real-world portfolio management and financial regulation.
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Open AccessArticles
by Xiaobing Li, Hong Chen, Yubao Chu
2025,7(4);
9 Views
Abstract
Promoting categorized development in undergraduate education and establishing differentiated quality
assurance systems are crucial for optimizing the structure of higher education in China. As distinct types of
education, the differences between vocational undergraduate and ordinary undergraduate programs are rooted
in their divergent underlying institutional logics. Based on the institutional logics theory, this paper constructs
a three-dimensional analytical framework—"policy regulation, field norms, and professional cognition"—
to systematically compare their teaching quality assurance systems. The study finds that: in terms of policy
regulation, vocational undergraduate education follows an "industry-education integration" logic, emphasizing
the incorporation of industry standards, while ordinary undergraduate education adheres to a "disciplineoriented" logic, focusing on unified academic norms; regarding field norms, vocational undergraduate education
relies on the networked governance of "industry-university collaboration," whereas ordinary undergraduate
education depends on the peer review of the "academic community"; in terms of professional cognition,
teachers in vocational undergraduate education uphold the identity of "practice experts," while their counterparts
in ordinary undergraduate education maintain the identity of "scholars." By clarifying the institutional roots
of these divergences, this research provides a theoretical basis for constructing categorized evaluation and
characteristic development of quality assurance systems, and offers targeted policy implications for helping both
educational types avoid the risk of "homogenization."
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Open AccessArticles
by Mingjing Luo, Bin Zhou
2025,7(4);
10 Views
Abstract
As Chinese residents' consumption structure upgrades toward experience-oriented consumption,
tourism demand has demonstrated characteristics of high quality, diversification, and personalization. Under
the dual-circulation economic paradigm, county-level urban and rural tourism has sustained its popularity by
leveraging advantages of short distance, low density, and in-depth experience, emerging as a key direction
for the supply-side reform of the tourism industry. Taking Huili City, Sichuan Province as the research object,
this paper constructs a three-dimensional analytical framework of "motivation-operation-guarantee" based
on theories of industrial integration, regional tourism systems, and sustainable development. Employing case
study, data analysis, and in-depth interview methods, it explores the paths and mechanisms of tourism industrial
integration in county-level cities. The research finds that Huili has formed a three-dimensional driving model of
"cultural tourism empowerment agricultural tourism foundation handicraft tourism value-added" through
the in-depth coupling of culture, agriculture, handicrafts, and tourism. The core of its success lies in establishing
a three-element motivation mechanism, a four-dimensional operation mechanism, and a four-layer guarantee
mechanism. This paper proposes policy suggestions such as deepening "content-driven technology-enabled"
development, providing theoretical reference and practical paradigm for the high-quality development of
tourism industry in similar county-level cities.
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Open AccessArticles
by Rong Zhuang
2025,7(4);
6 Views
Abstract
As the real estate industry undergoes a period of significant adjustment, customer relationship
management (CRM) systems have increasingly become essential tools for enhancing marketing operations.
Within these systems, customer profiling serves as a core module for delivering personalized services and
targeted campaigns, with its construction quality directly influencing conversion efficiency. However, current
CRM systems in the real estate sector often suffer from fragmented customer data, rudimentary labeling
systems, underdeveloped predictive models, and a lack of iterative updating mechanisms—all of which limit
the ability to deeply mine customer value. This study addresses these technical challenges by proposing four
targeted optimization strategies: building a unified customer data platform, establishing a dynamic multidimensional tagging system, introducing behavioral analysis and predictive modeling, and constructing a
marketing feedback loop. By systematically identifying key obstacles and proposing structural and data-driven
solutions, this paper aims to offer actionable insights for enhancing fine-grained customer management during
the digital transformation of real estate enterprises.
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Open AccessArticles
by Wenhui Yan
2025,7(4);
5 Views
Abstract
In today's era, the labor field is undergoing profound changes due to the development of digital
technology. These changes have not only innovated production and life models, but also put forward new
demands for labor education. Exploring the development opportunities and practical challenges faced by labor
education in the digital era is of great significance to the development path and direction of labor education in
the digital era, promoting labor education innovation, and cultivating workers who adapt to the new era.
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Open AccessArticles
by Xinyao Fu
2025,7(4);
6 Views
Abstract
This study examines the socioeconomic determinants of Conservative voting outcomes in the 2016
U.S. presidential election using county-level data. Combining election returns with indicators of income,
educational attainment, poverty, and unemployment, the analysis assesses both linear and nonlinear relationships
between local socioeconomic conditions and Conservative vote share. A multi-model framework is employed,
including linear and logistic regression, generalized additive models (GAM), and tree-based methods, to balance
interpretability and predictive performance. The results show that median household income and educational
attainment are the most influential predictors of Conservative support, while poverty and unemployment play
more limited roles. Importantly, the effects of income and education are strongly nonlinear, with the largest
marginal impacts concentrated among counties with lower socioeconomic levels and diminishing at higher
levels. Model comparisons indicate that GAM offers the most informative and interpretable representation
of these relationships, whereas random forest models achieve higher predictive accuracy. Overall, the
findings suggest that regional political polarization in the United States is closely associated with structural
socioeconomic inequality at the county level.
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Open AccessArticles
by Yan Xin, Huan Liu
2025,7(4);
4 Views
Abstract
Based on event system theory, and integrating the internal logic of "event-behavior-performance".
Through an analysis of survey data from 268 entrepreneurs reveals that the more significant the characteristic
attributes of major emergencies (novelty, disruption and criticality), the more likely entrepreneurs are to engage
in ambidextrous improvisational behaviors.
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Open AccessArticles
by Dongsheng Fu
2025,7(4);
5 Views
Abstract
Digital transformation has become a crucial trend in the current business landscape, yet the specific
path through which it affects supply chain resilience remains relatively unclear. Given the complexity and
uncertainty of global supply chains, understanding how digital transformation influences supply chain resilience
is of paramount importance for companies. This study aims to explore the path of the impact of digital
transformation on supply chain resilience. Using a combination of literature review and empirical analysis, the
study selected a sample of publicly listed manufacturing companies from 2014 to 2024. The results of a twoway fixed effects regression analysis confirmed a significant impact on supply chain resilience. This research
contributes to enriching the understanding of the relationship between digital transformation and supply
chain resilience, providing valuable insights and strategic recommendations for companies undergoing digital
transformation.
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Open AccessArticles
by Shihan Ni
2025,7(4);
7 Views
Abstract
Amid frequent overlaps of global economic fluctuations, public health crises, and geopolitical risks,
regional economic resilience has become a key indicator for evaluating sustainable regional competitiveness.
Meanwhile, Science and Technology Innovation Policy (STIP) plays an increasingly crucial role in promoting
industrial upgrading and structural adjustment. Based on a systematic literature review, this paper analyzes the
conceptual evolution and measurement approaches of regional economic resilience, as well as the theoretical
logic and mechanisms through which STIP exerts its influence. The findings reveal that STIP enhances regional
resistance and recovery through fiscal investment, knowledge diffusion, and the optimization of innovation
environments. International research highlights institutional flexibility and the long-term adaptability of
innovation networks, whereas Chinese scholars focus more on policy instrument combinations and structural
transformation effects. Future research should integrate dynamic resilience indicators, quantitatively identify
policy transmission mechanisms, and strengthen cross-regional comparative analysis to establish a more
systematic theoretical framework linking innovation and resilience.
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Open AccessArticles
by Wen Zhou
2025,7(4);
6 Views
Abstract
Based on the TOE theoretical framework and the method of fuzzy set qualitative comparative analysis,
the sample data of 23 innovation consortia formed by listed enterprises as the leading companies are analyzed,
and the impact configuration of innovation consortium performance is studied. The results show that no single
factor is necessary to improve the performance of the innovation consortium. There are three configuration
paths to improve the performance of the innovation consortium, and the corresponding innovation consortium
cases are analyzed based on the three configuration paths, and countermeasures are put forward to improve the
innovation consortium according to the configuration results.
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Open AccessArticles
by Hongye Xiao, Yilei Pei, Kan Peng, Chuanzhou Hu, Kun Zuo
2025,7(4);
8 Views
Abstract
In recent years, with the rapid rise of instant retail, how instant retail platforms attract and keep
users has become an important challenge currently. Based on the perceived value theory and S-O-R theory,
this study explores the influence mechanism of users' purchase intention on instant retail platform. Effective
data are collected through questionnaire survey method to carry out the study. It is found that product quality,
information quality and service quality significantly and positively affect purchase intention, while perceived
value and purchase experience play a significant role in mediating the relationship between platform attributes
and purchase intention. This study constructs an integrated model of "platform attributes-psychological
mechanisms-behavioral outcomes", which provides theoretical support and practical guidance for instant retail
platforms to optimize core attributes and design marketing strategies.
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