Business Administration and Management
2661-4014 (Online) Journal Abbreviation:
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2661-4014(Oline) |
Table of Contents
by Jie Chen
2025,7(1);
3 Views
Abstract
Digital finance is profoundly reconfiguring the value chain and operation logic of the banking
industry through technological empowerment and model innovation. This paper systematically analyzes the
mechanism of digital finance on the operational efficiency of the banking industry from the three dimensions
of technology spillover, process reengineering and service innovation. The study shows that digital finance
significantly improves the overall efficiency of the banking industry by reducing transaction costs, optimizing
resource allocation and expanding service boundaries, but there are significant heterogeneous effects in different
types of banks. Meanwhile, issues such as the conflict between technology application and institutional friction,
and the balance between data security and innovation incentives have become key bottlenecks restricting the
sustained improvement of efficiency. This paper proposes policy recommendations such as promoting digital
transformation in a hierarchical manner and constructing a “regulatory sandbox” pilot mechanism to provide
theoretical references for efficiency improvement in the banking industry. Digital finance is profoundly
restructuring the value chain and operation logic of the banking industry through technological empowerment
and model innovation. This paper systematically analyzes the mechanism of digital finance on the operational
efficiency of the banking industry from the three dimensions of technological spillover, process reengineering
and service innovation. The study shows that digital finance significantly improves the overall efficiency of the
banking industry by reducing transaction costs, optimizing resource allocation and expanding service boundaries,
but there are significant heterogeneous effects in different types of banks. Meanwhile, issues such as the conflict
between technology application and institutional friction, and the balance between data security and innovation
incentives have become key bottlenecks restricting the sustained improvement of efficiency. This paper puts
forward policy suggestions such as promoting digital transformation in a hierarchical manner and constructing
a “regulatory sandbox” pilot mechanism, which provide theoretical references for efficiency improvement in the
banking industry
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by Ao Liu
2025,7(1);
3 Views
Abstract
The development of private enterprises in Heilongjiang Province is an important force in promoting
the overall economic development of the province, and the business environment is the foundation and guarantee
for the development of private enterprises in Heilongjiang. If private enterprises in Heilongjiang Province are
to achieve further development, the business environment of Heilongjiang Province should be continuously
optimized. This paper analyzes the current situation and existing problems of the business environment for
private enterprises in Heilongjiang Province from aspects such as the government affairs environment, the legal
environment, and the market environment, and proposes countermeasures. These countermeasures include
optimizing the government affairs environment, improving the legal environment, and broadening financing
channels. Overall, optimizing the business environment is of great significance for promoting high-quality
development of the private economy in Heilongjiang Province and also provides reference and enlightenment for
the reform of the business environment in other regions.
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by Yusong Chen
2025,7(1);
2 Views
Abstract
The rapid development of digital finance is profoundly affecting various industries, in which the
promotion of green innovation for enterprises is particularly significant. The purpose of this paper is to explore
how digital finance can promote enterprises’ innovation in green technology and products by enhancing financing
efficiency, optimizing resource allocation, promoting information transparency and other channels. By sorting out
the relevant theoretical foundations and combining with typical case studies, this paper systematically elaborates
the intrinsic mechanism between digital finance and corporate green innovation, and puts forward corresponding
policy recommendations.
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by Shengliang Gao
2025,7(1);
2 Views
Abstract
This paper systematically investigates the mechanism and path of influence of digital inclusive
finance development on enterprise value. The study shows that digital inclusive finance significantly enhances
enterprise value through multiple channels such as alleviating financing constraints, reducing transaction costs,
optimizing resource allocation and promoting innovation. This enhancement effect is particularly prominent in
small and medium-sized enterprises, private enterprises and enterprises in central and western regions. The article
deeply analyzes the transmission mechanism of digital inclusive finance affecting enterprise value, explores the
differences in effects among different types of enterprises, and proposes policy recommendations to promote the
development of digital inclusive finance and enhance enterprise value. The study provides theoretical references
for understanding the economic effects of digital inclusive finance, and is of great revelation for promoting the
high-quality development of enterprises.
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by Xiao Jun
2025,7(1);
2 Views
Abstract
Based on the background of the deep integration of digital economy and real economy, this paper
systematically discusses the theoretical logic, practical dilemmas and breakthrough paths of digital financial
empowerment for the development of small and micro enterprises. The study reveals that digital finance
has significantly enhanced the universality and precision of financial services through the three-dimensional
framework of technological empowerment, service reconfiguration and ecological synergy. However, in practice,
there are multiple obstacles, such as imbalance in the capacity of the main body, contradiction in data governance,
technology risk transmission and lag in institutional supply. The study proposes a breakthrough path: constructing
lightweight digital tools and a credible data sharing mechanism; improving the “separation of powers” data
governance system; implementing a regional digital literacy programme; and creating a “government, bank and
insurance” risk-sharing ecosystem.
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by Muning Liu
2025,7(1);
2 Views
Abstract
Since the United Nations Environment Program proposed the financial initiative, the World Bank and
other international financial organizations have issued environmental protection standards, financial institutions in
the investment, can not only consider economic benefits, but also consider environmental factors, because of the
expanding coverage of these environmental protection principles and standards, at present, the investment around
the world need to put the ecological environment issues as the main consideration. This paper expounds the
current status of green credit development, analyzes its existing problems, and puts forward the corresponding
countermeasures.
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by Jiang Liu, Hui Wang
2025,7(1);
3 Views
Abstract
This paper examines how AI enhances decision-making in enterprise management, particularly in
intelligent manufacturing and supply chain. It contrasts AI with traditional technologies, emphasizing the latter's
constraints. The focus is on AI's use in manufacturing and supply chain, encompassing process optimization,
quality control, forecasting, and logistics.
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by Guanyu Wang
2025,7(1);
3 Views
Abstract
As digital technology and artificial intelligence (AI) rapidly advance, the healthcare industry is
experiencing significant transformations. This study delves into the intelligent evolution of administrative
management within the digital healthcare domain, concentrating on pivotal technologies such as big data
analytics, AI-driven decision-making, and automated workflow systems. Through the examination of case studies
and empirical data, the research highlights the advantages of intelligent management, which include increased
efficiency, decreased operational costs, and improved accuracy in decision-making. Nonetheless, challenges such
as data security, system integration, and resistance to technological adoption persist as notable obstacles. In light
of these insights, this paper suggests optimization strategies to bolster the intelligent management of healthcare
administration.
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by Hui Tang
2025,7(1);
5 Views
Abstract
This paper makes an in-depth analysis of the current situation of engineering project information
management. Although information technology helps the site data transmission and data management, it is faced
with obstacles such as lagging policies and regulations, different technology maturity and difficult change of
cultural cognition. The trend of emerging technology integration and standardization integration is prominent.
In order to cope with the challenges, it is suggested that the development bottleneck should be broken through
policy support, industry-university-research cooperation, and cultural cultivation to promote the comprehensive
implementation of information technology, and improve the efficiency of project management and risk control
ability.
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by Tingyi Yang, Wei Ma
2025,7(1);
2 Views
Abstract
In recent years, the migration of rural populations and agricultural laborers has emerged as a dominant
trend in China’s population shifts, yet despite the extensive literature on residential challenges faced by ruralurban migrants, there remains a notable lack of focus on their housing demands. This study aims to broaden
the theoretical perspective by incorporating intergenerational differences, resource endowments, social capital
accumulation, and social rights to investigate the key factors influencing rural-urban migrants’ housing tenure
attainment, home purchase intentions and financing need in the context of China’s urbanization. Notably, the
findings reveal that the younger generation of rural-urban migrants prefer rental housing, while the accumulation
of urban capital contributes to their housing payments and financing demands. Furthermore, agricultural land
resources boost property income, lowering the cost of urban citizenship and intensifying rural-urban migrants’
home purchase intentions. Additionally, national social security coverage proves indispensable in facilitating
rural-urban migrants’ urban settlement and accelerating their full integration.
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by Qiuyue Du, Jiaxin Li, Keliang Li, Wei Du
2025,7(1);
4 Views
Abstract
Research background: In recent years, as people’s living standards rise, the concept of healthy life takes
root. Demand for sports and fitness grows, and a national fitness atmosphere forms. The State Council’s plans
point to developing urban parks as sports parks to serve fitness and drive their development. Urban sports parks
are expected to meet residents’ needs but face difficulties.
Research Methods: Taking YL Sports Park in R city as the object, this paper uses literature, field research,
and logical analysis methods to analyze consumption structure, sports resources, and related industries. It
proposes development directions and paths in aspects like sports consumption, operation, service optimization,
industry fusion, and diversified participation.
Findings: Analyzes operational difficulties of YL sports park in R city. From quantitative distribution,
there’s a shortage of mainstream venues and single types of fitness facilities with few integrated with nature and
living space. From spatial distribution, overall sports and leisure space development is insufficient. Analyzes
consumption structure of surrounding population. Sports consumption is transitioning to advanced level.
Participatory sports consumption for recreation and socialization is becoming mainstream. Spectator sports
consumption is low and not mass consumption yet. Future participatory sports consumption has potential. People
over 50 focus on physical consumption. 18-49 pay more attention to participatory consumption. Ornamental
consumption is low but 18-29 has a relatively high proportion. When optimizing sports consumption structure,
consider age differences for targeted sports services and marketing to enhance consumer satisfaction.
Optimization Path: 1. Optimizing the service scene is the key to cultivating sports consumption, and it is
necessary to start from facilities, products, intelligence, activities, quality and cooperation between government
and enterprises to create a high-quality consumption environment for development. 2. Strengthening tournament
attraction and guiding the flow of traffic to cash. 3. By optimizing the publicity and promotion of the event,
attracting more audience attention, accurately positioning the demand, and innovating the profit model, we can
realize the efficient transformation of traffic into economic benefits.3. Strengthening the application of science
and technology, and giving vitality to development.4. Establishing a closed-loop ecosystem, and forming the
consumption agglomeration. Build a complete ecosystem covering multiple segments, integrate resources,
provide rich consumption choices, attract traffic, promote consumption aggregation, and maximize commercial
value.5. Hold public welfare activities, and pay attention to social benefits.
CONCLUSION: In conclusion, this study aims to provide useful references and lessons for the operation of
other urban sports parks, to promote the urban sports parks to play a greater role in the cultivation of urban sports
talents, and to promote the prosperous development of urban sports.
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by Zhiyuan Cai
2025,7(1);
2 Views
Abstract
This paper explores the new path of integration and development of red culture and tourism industry
in the context of rural revitalization strategy. The study shows that the integration of red culture and tourism
industry is of great significance in promoting rural economic development, cultural inheritance and innovation.
The article analyzes the current challenges facing the integration development, including the lack of diversity in
planning and design, the lack of a sound financial guarantee system, and the lagging behind in the construction of
talent teams. In response to these problems, this article proposes new paths such as deeply excavating the essence
of red culture, strengthening the construction of talent team, innovating the integration development mode, and
increasing the guarantee. The conclusions of the study provide a theoretical basis and practical guidance for
promoting the integrated development of red culture and tourism industry and helping rural revitalization.
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by Xiaoshun Xie
2025,7(1);
2 Views
Abstract
This paper discusses the integration and expression strategies of cultural tourism resources in
Quanzhou Sturgeon Village, analyzes the characteristics and development difficulties of natural, humanistic and
social resources based on the symbiosis theory, and constructs multi-dimensional integration paths, aiming to
reveal the internal logic of sustainable development of cultural tourism industry and provide reference for rural
revitalization.
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by Jing Chen
2025,7(1);
2 Views
Abstract
The rapid development of artificial intelligence technology is reshaping the innovation ecology and
promoting profound changes in the talent cultivation mode of colleges and universities. Through literature
research, case analysis and data statistics, this paper systematically explores the new trend and implementation
path of university talent cultivation in the innovation consortium driven by artificial intelligence. It is found
that there are outstanding problems such as lagging curriculum system, insufficient industry-teaching synergy
and single evaluation mechanism. To address these problems, it is proposed to build a closed-loop cultivation
system of ‘demand perception - resource reorganization - process optimization - effect tracking’, emphasizing
the precision, personalization and intelligence of talent cultivation through the empowerment of AI technology.
The results of the study provide a theoretical basis and practical guidance for the digital transformation of higher
education.
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by Junxia Zhang
2025,7(1);
4 Views
Abstract
This study explores the impact of emotional intelligence on the job performance of university lecturers
and examines the mediating role of job satisfaction. Using lecturers from Shaanxi National University as the
research subjects, the study investigates how emotional intelligence enhances job performance by improving
work efficiency, fostering teamwork, strengthening stress management, and enhancing leadership skills.
The findings indicate that emotional intelligence not only directly enhances lecturers’ teaching and research
performance but also indirectly boosts performance through increased job satisfaction. Therefore, universities
should focus on developing lecturers’ emotional intelligence to optimize overall education quality.
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by Enzhe Li
2025,7(1);
2 Views
Abstract
This paper conducts an in-depth study on the marketing strategies and brand building of multinational
corporations in the Chinese market. By sorting out relevant theories, analyzing the development status of
multinational corporations in the Chinese market, this paper details their marketing strategies in terms of product,
price, place, and promotion, as well as brand building strategies such as brand positioning, communication,
and maintenance. It also analyzes the practical effectiveness through successful cases. At the same time, the
study points out that multinational corporations face challenges such as cultural differences, changes in policies,
regulations, and the market environment, and digital transformation. Subsequently, optimization suggestions are
put forward, including strengthening cultural integration and localization, adapting to environmental changes,
and accelerating digital innovation. The research aims to provide theoretical support and practical references for
multinational corporations to further penetrate the Chinese market and for the development of local enterprises.
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by Tianrui Xiao
2025,7(1);
4 Views
Abstract
Remote work’s rise in the mobile Internet era challenges employee loyalty due to reduced face-toface communication, weaker organizational culture, and work-life imbalance. Using Herzberg’s two-factor and
Maslow’s hierarchy of needs theories, this study quantifies how satisfaction and need fulfillment affect loyalty,
proposing virtual interaction and work-time optimization strategies. Moderate increases in virtual interaction
boost motivation and social needs, enhancing loyalty, while capping work at 8 hours reduces burnout by lowering
stress and improving hygiene factors. Charts and tables confirm these strategies’ impact, highlighting interaction
frequency and time adjustments as key. This offers firms theoretical and practical tools to sustain loyalty,
balancing efficiency and well-being.
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by Nan Liang
2025,7(1);
2 Views
Abstract
This study examines the intricate interplay between venture capital and strategic investment in
China’s large language model (LLM) sector, utilizing the high-stakes case of “Dark Side of the Moon” (Yue
Zhi An Mian) as a focal point. By analyzing investment strategies, governance frameworks, and post-funding
trajectories, the research illuminates how divergent capital priorities influence technological innovation and
market competition. The findings underscore the tension between short-term financial objectives and long-term
ecosystem development, proposing adaptive governance models to harmonize these competing interests. This
work contributes to theoretical discourse on AI entrepreneurship while offering actionable insights for crossstakeholder collaboration in capital-intensive technology sectors.
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by Bailing Sun, Nian Liu
2025,7(1);
3 Views
Abstract
With the vigorous development of the sports industry, SMEs are playing an increasingly important
role in sports event operations. However, they face complex and diverse risks, which seriously affect the smooth
progress of the events and the sustainable development of the enterprises. This paper, through methods such as
literature review, Delphi method, and Analytic Hierarchy Process (AHP), conducts an in-depth analysis of the
operational risks of SMEs in sports event operations, constructs a risk assessment index system with 2 first-level
indicators, 6 second-level indicators, and 21 third-level indicators, and verifies the rationality and practicality of
the system through case analysis. The research results show that SMEs should focus on internal risks and force
majeure risks in external risks during sports event operations, while not ignoring the impact of other external
risks. Through scientific risk assessment and management, SMEs can effectively enhance their sports event
operation capabilities and market competitiveness.
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by Qin Lin
2025,7(1);
2 Views
Abstract
China has made significant progress in coordinating urban and rural development, promoting new
urbanization, and advancing rural development. The principal contradiction in Chinese society has shifted to
the contradiction between the people’s ever-growing needs for a better life and the unbalanced and inadequate
development, which is particularly prominent in rural areas. Currently, the allocation of rural elements still
presents a state of “one scarcity and three difficulties”: few types of mobile elements, difficulty in outflow,
difficulty in inflow, and even greater difficulty in retention. China’s rural revitalization strategy encompasses the
construction of rural culture and tourism, emphasizing the application of digital technologies. How rural tourism
in the digital era can promote the flow of urban and rural elements will directly affect the success of the rural
revitalization strategy. This paper takes the Baimaguan Scenic Area in Deyang, Sichuan, as an example to explore
this issue.
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by Rongrong Li
2025,7(1);
2 Views
Abstract
In the context of global economic governance and social transformation, the interaction mechanism
between corporate charitable donations and government subsidies has become a central issue in analyzing
the relationship between government and business. Based on the social exchange theory, this paper integrates
domestic and foreign literature to reveal the internal logic and institutional constraints of government-enterprise
resource exchange. The results show that charitable donation is a strategic tool for enterprises to obtain policy
support and an important way for governments to reallocate social resources. The effect of charitable donation
is moderated by factors such as property rights, industry characteristics, and political connections. Non-stateowned enterprises break through the institutional barriers through donation to obtain financial favors, while
environmental protection enterprises strengthen their alignment with green policies through donation. Although
the donation scale of state-owned enterprises is relatively low, they undertake unique public functions through
non-monetary forms such as volunteer service. This paper proposes a policy framework to optimize the
interaction between government and enterprise, including establishing a dynamic evaluation system of donation
performance, improving the design of inclusive policies and promoting charity legislation, which provides
theoretical and practical basis for the institutionalization of the third distribution and the collaborative governance
of government, enterprise and society.
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by Xuxiao Wen
2025,7(1);
2 Views
Abstract
The development of digital finance has an important impact on the high-quality development of
enterprises. Based on the data of A-share listed companies in Shanghai and Shenzhen from 2013 to 2022, this
paper empirically examines the relationship between digital finance and high-quality enterprise development. The
results show that digital finance can promote the high-quality development of enterprises. Further research shows
that the three sub-dimensions of digital finance can promote the high-quality development of enterprises, and the
intermediary effect is still valid, and it is more significant in non-state-owned enterprises and the eastern region.
On the basis of the existing research on the relationship between digital finance and the high-quality development
of enterprises, this study explores the mechanism from the perspective of financial asset allocation, so as to
provide a theoretical basis for preventing excessive financialization of enterprises and promoting their long-term
development.
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by Ying Wu
2025,7(1);
2 Views
Abstract
The government-business relationship is the core of the business environment and serves as a crucial
institutional guarantee for promoting high-quality economic development and the modernization of national
governance. This study constructs an indicator system for the government-business relationship encompassing
two dimensions: closeness and cleanliness. Using data from private listed companies on the Shanghai and
Shenzhen A-share markets from 2016 to 2021, it examines the impact of the “close and clean”governmentbusiness relationship on corporate charitable donations. The findings reveal that the “close and clean” relationship
significantly enhances the level of charitable donations by private enterprises, with both “closeness” and
“cleanliness” dimensions playing a positive role.
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by Meichen Liu
2025,7(1);
2 Views
Abstract
In the current context where the trend of deglobalization is remarkably evident, the global economic
landscape is undergoing profound adjustments. Chinese enterprises face numerous challenges in their overseas
expansion and mergers and acquisitions. The integration strategies after mergers and acquisitions have become
crucial for Chinese enterprises to achieve their expected goals. Based on the institutional theory and resource
dependence theory, this article conducts an in-depth analysis of the integration strategies of Chinese enterprises
after overseas mergers and acquisitions. It not only clearly expounds on the key elements and internal logic of
integration from a theoretical perspective but also provides practical suggestions for enterprises by combining
real cases. The aim is to assist Chinese enterprises in successfully completing overseas merger and acquisition
integration in the deglobalization environment, avoiding risks, optimizing resource allocation, and enhancing
their international competitiveness and global influence.
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by Shitong Li, Xaioxiao Sun, Jiayu An
2025,7(1);
2 Views
Abstract
As global aging intensifies, the demand for health management and safety monitoring of the elderly
has surged, particularly in China. Internet of Things (IoT) technology offers technical support to address the issue
of home care for the elderly through real-time monitoring, data analysis, and intelligent early warning. This paper
will integrate marketing theory to explore how to combine IoT technology with the marketization of elderly
health monitoring products, analyze changes in industry demand, competition patterns, and policy orientations,
and propose a feasible path for the coordinated development of technological optimization and marketing
strategies.
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by Siqi Xu
2025,7(1);
2 Views
Abstract
Cultural industry is an important pillar to help social development, in the context of the current era,
with China’s emphasis on high-quality economic development, the improvement of people’s quality of life and
the growing spiritual demand, promoting the development of cultural industry has attracted great attention.
However, there are still some problems in the development of the cultural industry, in order to change the status
quo, relevant units must keep up with the pace of development of the times, combine advanced technology and
cultural industry from the perspective of digital economy, and escort the realization of high-quality development.
This paper explores the strategy of digital economy to empower the high-quality development of the cultural
industry for reference.
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by Xuxiu Fan, Yichen Fan
2025,7(1);
2 Views
Abstract
Driven by the digital economy, the traditional engineering industry is undergoing a profound change.
Small and medium-sized cost consulting companies can help companies keep up with policy and market
changes through digital transformation. With the help of SWOT-PEST analysis framework, this paper clarifies
the advantages, disadvantages, opportunities and threats brought by the internal and external environment of
small and medium-sized cost consulting enterprises to digital transformation, and provides countermeasures and
suggestions for the digital transformation and upgrading of small and medium-sized cost consulting enterprises
from the aspects of cost control, win-win cooperation, talent training and data security management.
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by Meng Yang
2025,7(1);
2 Views
Abstract
The study examines factors influencing consumers’ purchase intentions in live-streaming e-commerce,
focusing on top influencers. Based on the DeLone and McLean Information System Success Model, the impact
of product characteristics, information quality, interaction strategies, service quality, and perceived value is
analyzed. Data from 151 respondents show that all these factors significantly influence purchase intentions, with
service quality and information quality having the strongest effects. The findings offer practical insights for
optimizing influencer strategies and enhancing consumer engagement in China’s growing live-streaming market.
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by Xinyi Fu
2025,7(1);
2 Views
Abstract
Effective regulation of industries necessitates a careful equilibrium between fostering investment,
ensuring service quality, and maintaining consumer affordability. This study critically examines diverse
regulatory frameworks, with a primary focus on incentive-based regulation, a widely adopted approach across
various sectors and jurisdictions. Through a comprehensive review of the literature, the paper evaluates price
control mechanisms, investment incentives, and the informational asymmetries that challenge regulatory
effectiveness. While price cap regulation enhances efficiency and affordability, it may inadvertently compromise
service quality. Additionally, the study explores the role of investment regulations in sustaining long-term
infrastructure development while mitigating disincentives that deter firm participation. By synthesizing existing
research, this paper provides insights into optimal regulatory strategies that encourage firms to enhance service
quality and invest efficiently. The findings highlight the necessity of adaptive, data-driven regulatory frameworks
capable of addressing the complexities of evolving market dynamics and economic conditions.
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by Zhen Fang
2025,7(1);
2 Views
Abstract
This paper explores the innovation of cross-border e-commerce talent cultivation models under the
empowerment of digital intelligence. It analyzes the current status and challenges of existing talent cultivation
models, proposes the impact of digital intelligence on talent cultivation, and constructs an innovative model.
The research findings indicate that the application of digital intelligence technologies can significantly enhance
the quality and efficiency of talent cultivation. This paper provides theoretical basis and practical guidance for
universities and other educational institutions to respond to the rapid development and technological changes in
the cross-border e-commerce industry.
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by Changqi Li, Han Wang
2025,7(1);
3 Views
Abstract
In view of the importance of mental health education in colleges and universities and the practical
problems of psychological file management in local universities in Yunnan, this paper aims to explore effective
management strategies. Research through the literature analysis, using the method of questionnaire survey
and in-depth interview, collected many local universities of Yunnan psychological archives management data,
reveals the problems existing in the current management, this paper puts forward the construction of scientific
file management system, improve management professional ability, using information means to optimize the
management process, in order to improve the local university psychological archives management of scientific
and effectiveness, provide powerful data support for mental health education in colleges and universities.
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by Sicheng Wang
2025,7(1);
4 Views
Abstract
At present, the global economic pattern is profoundly adjusted, the pace of domestic economic
transformation and upgrading is accelerated, and the investment and financing management of state-owned
enterprises, as an important pillar of the national economy, is facing unprecedented challenges. Under the new
situation, the policy environment, market dynamics, technological change and other factors are intertwined,
making the complexity of investment and financing activities of state-owned enterprises increase significantly.
Policy adjustments may bring uncertainty in investment direction, market fluctuations directly affect investment
and financing returns, and the superposition of credit risk and operational risk increases the management
difficulty. How to realize the efficient management of investment and financing in the complex environment of
state-owned enterprises has become an urgent problem to be solved. Starting from the new situation, this paper
analyzes the main risks faced by the investment and financing management of state-owned enterprises, and puts
forward targeted preventive strategies combined with practical cases, aiming to provide theoretical support and
practical guidance for state-owned enterprises to improve the level of investment and financing management and
realize high-quality development.
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by Ziyin Zhou
2025,7(1);
2 Views
Abstract
This study addresses financial technology companies’ application of artificial intelligence and its
implications for consumer behavior, particularly financial technology companies’ maintenance of relationships
with consumers through trust establishment. As artificial intelligence technology in financial companies continues
to expand at a high velocity, an increasingly high number of companies have started utilizing AI in offerings such
as personalized investment advice, credit rating, and fraud analysis. Nevertheless, even with growing efficiency
and individuality in service through AI application, information protection and information security concerns
have increasingly become a matter for concern for consumers. In this study, case studies of AI application in
platforms such as TikTok, Xiaohongshu, Meituan, and Taobao have revealed information protection, transparency
in information use, and trust establishment have become key concerns in AI-powered platforms. According to
the study, transparency, security, and user experiences have become key factors in shaping trust, and financial
technology companies have to build long-term trust through effective establishment of privacy policies,
enhancing information protection, and enhancing user experiences. In conclusion, in terms of balancing AIpowered service with trust establishment for consumers, financial technology companies have guidance in this
study.
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by Xiuni Sun
2025,7(1);
4 Views
Abstract
This study explores the digital financial management transformation of the banking industry in Jinan,
Shandong Province, China. Employing quantitative research methods, it analyzes driving factors, implementation
measures, and effects of the transformation, while identifying challenges faced. The results, based on a sample
of 305 employees from major banks, indicate a high level of digital transformation with significant impacts from
implementation measures. However, areas like technology integration and data security require improvement.
A strategic plan is proposed to optimize the digital transformation for better operational efficiency, resource
allocation, and customer experience.
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by Zhengquan Liu
2025,7(1);
2 Views
Abstract
It is an important mission for people in the new era to make comprehensive innovation according
to the national top-level design and the specific innovation strategies introduced by the local government, and
to explore the realistic path of innovation for the integration of urban and rural areas to empower new quality
productivity. In the practice of socialist rule of law, making a correct distinction between guiding norms is an
extremely important approach for New Quality Productivity empowering Urban-rural Integrated developing
nowadays.The new quality productivity is a more integrated and new connotation productivity in the new era,
which plays an important enabling role in urban-rural integration.
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by Rong Pei
2025,7(1);
3 Views
Abstract
This article explores the development and implementation of a structured risk management framework
for Norco’s proposed ERP system. By systematically identifying and analyzing potential risks, the report
demonstrates how Norco can allocate resources efficiently and develop targeted mitigation strategies to address
key challenges. Through a proactive approach to risk management, the article shows how Norco can successfully
navigate ERP implementation risks, ensuring project success and achieving sustainable organizational growth.
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by Shiwen Zhou
2025,7(1);
2 Views
Abstract
The Belt and Road Initiative, proposed by China as a global cooperation framework, plays a significant
role in global economic cooperation and regional coordinated development. It aims to promote infrastructure
connectivity, trade, financial integration, and cultural exchanges. Based on the principles of globalization and
regional cooperation theory, the initiative has been promoting economic growth and social integration of countries
along the route by building a multi-level practical framework. This has significantly improved regional economic
competitiveness and international cooperation. However, the implementation process faces challenges such as
complex political environments, differences in legal systems, and unbalanced economic development. It requires
continuous improvement in multilateral coordination and cooperation mechanisms. This paper comprehensively
explores the theoretical basis, practical path, impact, and challenges of the Belt and Road Initiative, summarizes
its important role in international economic cooperation and potential to promote global governance innovation,
and provides a useful reference for theoretical research and policy formulation in related fields.
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by Chunjuan Gao
2025,7(1);
2 Views
Abstract
This study aims to explore and optimize international marketing strategies and the application of
brand global operations. With the acceleration of globalization and the intensification of international market
competition, international marketing strategies have become increasingly significant for both theoretical
researchers and exporting companies. The research begins with an overview of the company’s operations,
followed by the application of Porter’s Five Forces Model and SWOT analysis to assess the company’s
strengths, weaknesses, opportunities, and challenges in its development process. It also proposes pricing
strategies, distribution strategies, and promotional tactics in response to opportunities and issues encountered
in the international marketing process. The study emphasizes that, in order to enhance the company’s overall
competitiveness, win in international market competition, maintain a leading market position, and achieve
product leadership and efficiency-driven global operations, companies must continuously refine their international
marketing strategies.
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