Business Administration and Management

Abstract Global crises such as natural disasters and public health emergencies highlight the critical role of the Red Cross emergency rescue system in humanitarian relief. However, issues like ambiguous roles, delayed responses, and unbalanced resource allocation limit its effectiveness. This study, based on humanitarianism, defines its core values (life priority, neutrality, dignity respect, sustainable assistance) and identifies three key roles of the Red Cross: direct relief provider, resource coordinator, and community capacity builder. Through case studies (2023 Turkey-Syria Earthquake, 2021 Henan Flood) and expert interviews, it reveals shortcomings including slow remote responses, uneven resources, weak community participation, and poor supervision. Finally, it proposes optimization strategies: intelligent response systems, fair resource allocation, multi-stakeholder engagement, and enhanced supervision. This research aims to strengthen the Red Cross's humanitarian impact.

Abstract The rapid advancement of industrialization has exacerbated ecological issues and led to excessive resource consumption, creating an imbalance between resource carrying capacity and economic development. Against this backdrop, as the economy transitions toward high-quality development, the green economy has become an inevitable choice for promoting coordinated regional development. As one of China's most open and economically dynamic regions, enhancing the green economic competitiveness of the Guangdong-Hong Kong-Macao Greater Bay Area holds critical significance for achieving the dual carbon goals and advancing national strategic planning. Against the backdrop of the “dual carbon” goals and high-quality development requirements, this paper focuses on the dynamic development mechanism of the Greater Bay Area's green economic competitiveness. It first defines the core essence of the green economy, clarifies its synergistic relationship with the low-carbon economy and circular economy, and emphasizes its leading role as a comprehensive development model that integrates economic, social, and ecological dimensions. Using multi-source statistical data from 2005 to 2021 and employing the entropy method to construct a comprehensive evaluation system, the study analyzes the temporal evolution of the region's green economic competitiveness. Results show its composite index increased from 0.396 in 2005 to 0.602 in 2022, representing a 52.1% growth, though growth exhibited fluctuations due to factors like the global financial crisis and the pandemic. Analysis of coexisting growth poles reveals a gradient pattern of “core polarization-peripheral dependency” in the Greater Bay Area. The four core cities—Guangzhou, Shenzhen, Hong Kong, and Macao—Contribute over 60% of green technology output, while secondary cities exhibit significant asymmetry in industrial synergy and ecological compensation. The study proposes a three-dimensional E-S-E analytical framework integrating economic vitality, ecological carrying capacity, and social coordination assessment dimensions. This framework provides empirical evidence for optimizing regional green development strategies and advancing high-quality coordinated development.

Abstract To assess the development level of virtual clusters in Guangdong, this study constructs an evaluation index system encompassing dimensions such as industrial application, digital innovation, and policy environment. The entropy method is employed to conduct a comprehensive assessment of data from 2011 to 2020. Results indicate significant growth across all virtual agglomeration dimensions in Guangdong. The policy environment index (22.5→90.1) and infrastructure index (18.7→89.6) showed the fastest growth, while industrial application and digital innovation indices achieved compound annual growth rates exceeding 15%. The study identifies the growth of high-quality talent and digital job positions as core drivers of virtual cluster development. Based on these findings, it proposes expanding future evaluations to include green low-carbon and regional coordination dimensions, deepening case studies on differentiated models, and recommends strengthening the integration of 5G and industrial internet applications. Additionally, it suggests fostering new business models like digital twins, improving data security systems, and advancing Guangdong's virtual clusters toward a high-quality development phase.

Abstract Against the backdrop of global industrial digital transformation and coordinated regional economic development, Guangdong—As a major industrial hub in China—Faces resource constraints, barriers to factor mobility, and efficiency bottlenecks in its industrial coordination under traditional geographic agglomeration patterns. This study examines Guangdong Province, analyzing its current level of industrial synergy, its operational models (industrial chain synergy, industrial cluster synergy, regional synergy), and its outcomes (enhanced production efficiency, strengthened industrial competitiveness). It dissects the existing development challenges and constructs a theoretical analytical framework—“Virtual agglomeration—Factor flow network—industrial agglomeration—Industrial synergy”—To explore the impact mechanism of virtual agglomeration on industrial synergy. The study finds that virtual agglomeration promotes industrial synergy through three pathways: facilitating cross-regional flows of factors such as talent, capital, and technology; deepening industrial division of labor and cluster coordination; and strengthening innovation collaboration and knowledge spillovers. Factor mobility networks and industrial agglomeration serve as key intermediary links through which virtual agglomeration influences industrial synergy. This research provides theoretical references and practical insights for Guangdong and other regions nationwide to optimize industrial synergy models and enhance industrial competitiveness through digital technologies.

Abstract SMEs are critical for an economy, innovation, jobs, and growth. And these kind of companies - especially in developing countries - they're looking for finance. Traditional finance institutions usually regard SMEs as big risk borrowers because of no guarantee, lack of transparency, and no credit history which makes the issue of investment and economic resilience worse. Digital transformation drastically and swiftly changes a business model, efficiency, and info flow; this paper investigates its complicated and tricky tie to making it simpler on an SME company's cash flow, as taking up digital tech improves their financial transparency and how things work, running supply chains efficiently, and makes businesses seem more worth trusting financially. It analyzes how digital transformation benefits SME financing through big data and digital sales platforms, as well as fintech. This paper tries to find appropriate financing policy tools for SMEs' digitalization by reviewing literature and researching it.

Abstract In the context of high‑quality development, enterprises are shifting toward innovation‑driven transformation, yet the decoupling between soft power (culture) and hard power (capabilities) has become a core bottleneck. To explore the mechanism of synergy, this paper argues that the evolution of leadership into a sensemaking role is the fundamental driver, while the reconstruction of organizational narratives is the key intermediary linking soft and hard power. On this basis, a four‑dimensional analytical framework—"Strategic guidance–identity shaping–system integration–ritual reinforcement"—Is constructed. The framework reveals how leaders, through narrative reconstruction, convert strategic intent into collective identification and action, thereby driving the inner mechanism by which culture and capabilities resonate in unison. The study aims to offer theoretical references and practical pathways for Chinese enterprises to build dynamic competitive advantages in the new stage of development.

Abstract The Tea Road was the third international business road, second to the Land Silk Road and Sea Silk Road. Shanxi merchants in Qing Dynasty played an important role in the Tea Road international trade. They initiated the chain operation of tea trade, pioneered the tea transportation route, initiated and improved the financial system as well as the managerial system of the businesses associated with the Tea Road trade.

Abstract The paper conducted a study on employee satisfaction of Chinese company Ruilihui Glass Technology Co., Ltd. The study used questionnaire survey method for data collection and conducted descriptive statistics, and correlation analysis using SPSS software. Two important findings were obtained through research: firstly, job content, work environment, compensation and benefits, and career development all have a positive impact on employee satisfaction. The second is that employees have a low evaluation of the company's job content, work environment, salary and benefits, mainly due to problems such as incomplete equipment, high work intensity, mismatch between skills and positions, and failure to pay wages on time. In response to the existing problems, the paper proposes strategies to reduce work intensity, reduce overtime, improve promotion systems and salary systems, etc., in order to enhance employee work enthusiasm, provide improvement directions and ideas for the company's stable development, and also provide reference for peers to carry out human resource management.

Abstract This review examines the impact of traditional martial arts routine training on the balance ability of adolescents in the Internet era. Through a systematic analysis of recent research, the study demonstrates that such training significantly enhances adolescents' physical fitness—Including strength, speed, agility, and coordination—And promotes psychological qualities such as self-confidence, emotional regulation, and concentration. Specialized strength training methods and motor coordination strategies further contribute to improving bodily stability and balance control. However, current studies lack in-depth mechanistic insights into how martial arts routines specifically influence balance ability. The article also addresses practical challenges in implementing martial arts education within schools and proposes optimization paths such as teacher training, curriculum innovation, and resource integration. Future research should leverage advanced technologies like biomechanical analysis and virtual reality to explore personalized training plans and deepen the integration of traditional martial arts into modern physical education systems.

Abstract With the continuous advancement of the "Internet" strategy and the rapid development of new media technology, the brand management model is undergoing profound changes. In the context of the integration of the "Internet" and the new media environment, this paper analyzes the innovative strategies of brand management in communication, interaction and image building, and analyzes the theoretical framework, evaluation methods and organizational process optimization path of brand management, aiming to provide theoretical reference and practical guidance for modern enterprises to build a brand management system that fits the digital environment.

Abstract As for the significant strategic importance of aerospace industry to China's development and security, SOI as the leaders of aerospace fields shall plan strategically with foresight on the aerospace industry. The aerospace think tanks attached to SOE's have huge influence over long term strategy, but they have a hard time shaking themselves out of their old ways in a world which is full of dangerous and tangled dangers. in the paper, it is solved through the proposal of a better aerospace think tank operation model, which essentially includes a comprehensive model of risk management. This implies that if a SOE think tank integrates risk identification, assessment and mitigation into the core structure and processes of the think tank, the think tank will significantly enhance the strategic decision making capability of SOEs. This study uses an established think tank function qualitative analysis method and adds a new cross-function collaboration, dynamic analysis, and direct linkage with corporate governance model based on existing methods. This framework organises criticality, running from tech to market, from geo to ops, against some think tank activity. Optimized Model: Making a think tank from a passive research subject into an active strategic partner. Improve Resilience, Innovation Capacity and Competitiveness of State-Owned Aerospace Enterprises in a High-Risk and Uncertain World.

Abstract With the rapid development of artificial intelligence technology, the application of generative artificial intelligence (AIGC) in the field of education has gradually attracted widespread attention. This paper delves into the specific application scenarios of AIGC in vocational e-commerce education, Through literature reviews and case analyses, the paper details how AIGC can enhance teaching effectiveness by real-time updating of educational resources, generating personalized learning content, providing intelligent tutoring and Q&A support, and constructing virtual practical teaching environments. Additionally, this paper conducts an in-depth analysis of the ethical issues that may arise during the application of AIGC. The research aims to provide theoretical support and practical guidance for the digital transformation of vocational e-commerce education, promote the healthy and sustainable development of AIGC technology in the education sector, and drive innovation and transformation in educational models.

Abstract As an increasingly important information-based teaching method, smart classrooms have been widely applied in universities at all levels. As a core course of human resource management, personnel quality assessment utilizes smart classrooms and diversifies its teaching modes, which has important practical significance. At each stage of the course, intelligent teaching methods are adopted, utilizing cloud classroom platforms to impart knowledge and assessment skills. In conjunction with the use of cloud classroom platforms, personnel quality assessment courses can also use more meta teaching methods, such as experiential teaching, participatory teaching, classroom competitions, group discussions, case studies, etc. Different teaching methods can be used for different teaching contents.

Abstract Based on the latest policies such as the State Council's 2025 Regulations on Handling Foreign-Related Intellectual Property Disputes and combined with the practical context of deepened reform and opening-up in the Liaoning Pilot Free Trade Zone (FTZ), this paper systematically analyzes the institutional framework, practical models,and core challenges of the existing dispute resolution system.Liaoning has preliminarily formed a distinctive regional network for protecting foreign-related intellectual property rights (IPR). However, three distinct challenges hinder its effectiveness:first,institutional coordination remains fragmented across departments, forcing enterprises to navigate multiple entities;second,professional service capacity—Particularly bilingual legal expertise in common law IPR rules—Is inadequate;third,international recognition of dispute resolution outcomes lags behind global standards. To address these,this paper proposes optimization paths encompassing strengthening legislation on diversified dispute resolution mechanisms for IPR,enhancing the systemic integration of the pluralistic resolution framework,improving the efficiency of professional resource allocation, empowering judicial confirmation, and deepening international cooperation. The aim is to provide theoretical support and practical references for Liaoning FTZ to foster an internationalized and rule-of-law-based business environment.

Abstract Educational equity is one of the hot and focal issues of concern to all sectors of society. Research has shown that government housing policies have an impact on educational equality. By analyzing specific cases and combining qualitative and quantitative methods, this study compared the current housing policies in Beijing and New York school districts, analyzed the reasons for educational inequality, and compared the advantages and disadvantages of policies.In Beijing, the proximity-based enrollment policy ties school admission directly to residential locations.The multi-school zoning policy aims to distribute educational resources more evenly by assigning multiple schools to a single residential area. New York's magnet school program policy allows students to choose schools based on specialised curricula. Both cities grapple with balancing educational equity and housing affordability. In comparison, the effect of the New York school district housing policy in the United States is more significant . This study has a positive impact on optimizing housing policies and balancing educational resources.

Abstract This paper critically examines the traditional accounts of organizational resistance, which stereotypically associate managers with control and rationality, and employees with resistance and irrationality. Such views are rooted in four problematic assumptions: organizations as machines with a single set of efficiency-oriented values; control as the primary management tool; managers as always rational decision-makers; and employee resistance as inherently irrational. Through analyzing organizational theory, management meaning, managerial identity dilemmas, and the rationality of resistance, this paper argues that these assumptions are incompatible with the knowledge economy. It proposes that organizations should be viewed as cultures rather than machines, emphasizing human subjectivity and diverse subcultures. Management, rather than simple control, is a complex social process of negotiating and constructing meaning. Managers often face role conflicts and identity dilemmas, making them not fully rational. Moreover, resistance whether from employees or managers is not irrational but a rational response to organizational contradictions, serving as a specific culture that promotes organizational reflection and improvement. The study concludes that breaking these stereotypes is crucial for organizational managers in the knowledge economy to adapt to change and enhance effectiveness.

Abstract This paper examines the digital transformation pathways for Human Resource Management (HRM) using the ADKAR Model. It traces HRM's evolution from early systems to digital HRM, driven by technologies like Big Data, AI, and IoT. The study highlights how digital tools revolutionize key HR practices such as training, performance evaluation, and employee engagement. Using the ADKAR Model's five stages, the paper offers recommendations for effective digital HR transformation. These include establishing shared understanding, igniting motivation, providing comprehensive training, translating knowledge into skills, and sustaining transformation through continuous monitoring and recognition.

Abstract In this article, it is investigated and explored how open innovation afects the enterprise R&D system reform and mechanism of performance improvement through a comparative analysis of Huawei, Haier, IBM, and Procter & Gamble (P&G). Based on the data from the 2024 annual report and established innovation theories such as absorptive capacity and the private-collective model, the article explores how firms merge internal and external types of innovation. The findings indicate that tailored open innovation models, from decentralized architecture to platform-based ecosystems, positively relate to enhanced fnancial and operational performance. The study concludes with strategic implications for innovation system design that are consistent with frm-specifc capabilities and industry environments.