Study on management strategies for improving travel agency service quality
Ying Zhang
Taishan University
DOI: https://doi.org/10.59429/bam.v7i2.10527
Keywords: Travel agency;service quality;management strategies;tourism industry development
Abstract
With the vigorous development of the tourism industry, travel agencies, as organizers and providers of tourism activities, have a direct impact on tourists’travel experiences and the sustainable development of the industry through the quality of their services.This paper discusses the main issues currently facing travel agency service quality, including severe product homogenization, uneven quality of tour guide services, and lack of after-sales service.Based on these issues, management strategies are proposed from multiple dimensions such as product innovation management, tour guide team construction, customer relationship management, and internal quality management, aiming to help travel agencies improve service quality, enhance market competitiveness, and promote the healthy development of the tourism industry.
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