Research on the integration and development mechanism of tourism industry in China's county-level cities——A case study of Huili
Mingjing Luo
Sichuan City Vocational College/Sichuan City Technician College
Bin Zhou
Sichuan Airlines Group Co., Ltd.
DOI: https://doi.org/10.59429/bam.v7i4.12406
Keywords: tourism industry integration; county-level tourism; mechanism construction; Huili City
Abstract
As Chinese residents' consumption structure upgrades toward experience-oriented consumption, tourism demand has demonstrated characteristics of high quality, diversification, and personalization. Under the dual-circulation economic paradigm, county-level urban and rural tourism has sustained its popularity by leveraging advantages of short distance, low density, and in-depth experience, emerging as a key direction for the supply-side reform of the tourism industry. Taking Huili City, Sichuan Province as the research object, this paper constructs a three-dimensional analytical framework of "motivation-operation-guarantee" based on theories of industrial integration, regional tourism systems, and sustainable development. Employing case study, data analysis, and in-depth interview methods, it explores the paths and mechanisms of tourism industrial integration in county-level cities. The research finds that Huili has formed a three-dimensional driving model of "cultural tourism empowerment agricultural tourism foundation handicraft tourism value-added" through the in-depth coupling of culture, agriculture, handicrafts, and tourism. The core of its success lies in establishing a three-element motivation mechanism, a four-dimensional operation mechanism, and a four-layer guarantee mechanism. This paper proposes policy suggestions such as deepening "content-driven technology-enabled" development, providing theoretical reference and practical paradigm for the high-quality development of tourism industry in similar county-level cities.
References
[1] Huili Municipal Bureau of Statistics. Statistical Communique on National Economic and Social Development of Huili City in 2024 [R]. Huili: Huili Municipal Bureau of Statistics, 2025.
[2] Huili Municipal Bureau of Culture, Radio, Television and Tourism. Tourism Statistical Yearbook 2020-2024 [Z]. Huili: Huili Municipal Bureau of Culture, Radio, Television and Tourism, 2025.