Practical analysis of precision marketing strategies reshaping consumer behavior driven by big data
Jiani Zhang
East China University of Political Science and Law
DOI: https://doi.org/10.59429/bam.v8i1.13612
Keywords: big data; precision marketing; consumer behavior; behavior reshaping; marketing practice
Abstract
Against the backdrop of the digital economy, the in-depth application of big data technology is driving profound changes in the marketing field. Precision marketing strategies based on multi-dimensional consumer data break through the homogeneous limitations of traditional marketing and influence consumer behavior in various aspects. Based on the practical application of big data technology, this paper sorts out the core implementation strategies of precision marketing from the technical paths and data processing logic of consumer behavior analysis, explores the reshaping mechanism of these strategies on consumers' decision-making, selection, interaction and other behaviors in the process of implementation, and at the same time analyzes the practical problems and optimization directions in practice. Big data-driven precision marketing realizes the efficient allocation of marketing resources, and its two-way interaction with consumer behavior has become an important feature of the development of the consumer market in the digital age. Grasping the boundary of technological application and the balance of value is the key to the sustainable development of this model.
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