Development and validation of a corporate green innovation scale from the consumer perception perspective
Jun Feng
Sehan University
Dubae Jeong
Sehan University
DOI: https://doi.org/10.59429/bam.v8i1.13625
Keywords: green innovation; consumer perception; scale development; reliability and validity; factor analysis
Abstract
From the perspective of consumer perception,this paper constructs a four-dimensional framework of Green Innovation.Sample data were collected through questionnaire surveys,and factor analysis,reliability, and validity tests were used to systematically verify the structural rationality and measurement quality of the scale.The results show that the Green Innovation scale has a clear and stable four-dimensional structure,with each dimension demonstrating good reliability and validity.This study not only provides a reliable tool for the empirical measurement of consumer-perceived Green Innovation but also lays a measurement foundation for subsequent exploration of the market mechanisms and policy effects of Green Innovation.
References
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