Research on the inheritance and innovation strategies of intangible cultural heritage in the context of rural revitalization—Taking Beichuan Qiang straw weaving in Mianyang as an example
Weijia Chen
Sichuan College of Traditional Chinese Medicine
DOI: https://doi.org/10.59429/bam.v8i1.13634
Keywords: rural revitalization; Beichuan Qiang straw weaving; intangible cultural heritage; inheritance; innovation
Abstract
The rural revitalization strategy provides an important development opportunity for the inheritance of intangible cultural heritage (ICH). As a provincial-level ICH in Sichuan, Beichuan Qiang straw weaving in Mianyang carries the cultural genes and regional characteristics of the Qiang ethnic group. However, it faces dilemmas such as a shortage of inheritors, insufficient innovation, and limited promotion. Combining the context of rural revitalization, this paper analyzes the inheritance status and value of Beichuan Qiang straw weaving, and proposes innovative strategies from four dimensions: talent cultivation, product innovation, industrial integration, and communication and promotion, aiming to provide practical paths for ICH to empower rural revitalization.
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