The impact and countermeasures of digital transformation on the economic management efficiency of small and medium sized enterprises
Yunhu Wang
Guangzhou Institule of Science and Technology
DOI: https://doi.org/10.59429/bam.v8i1.13639
Keywords: digital transformation; small and medium-sized enterprises; economic management; efficiency
Abstract
In the era of digital economy, digital transformation has become a key path to promote high-quality development of enterprises, and national policies continue to guide the deep integration of digital technology and the real economy. As an important force in the national economy, small and medium-sized enterprises play a prominent role in promoting employment and driving growth. However, they face problems such as insufficient resource investment, lack of planning, poor compatibility between technology and management, talent shortage, and weak data security in digital transformation, resulting in poor transformation effectiveness. The current market competition is becoming increasingly fierce, and traditional management models are no longer suitable for development needs. How to improve economic management efficiency through digital transformation has become an urgent problem for small and medium-sized enterprises to solve. This article is based on relevant theories, focusing on the above issues, exploring the impact of digital transformation on the management efficiency of small and medium-sized enterprises, and proposing targeted strategies to provide support for their transformation and development, with both theoretical and practical value.
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