Research on the Current situation of Yacht tourism Products in Sanya
Yingchao Zhang
School of Tourism and Hotel Management, Sanya University
DOI: https://doi.org/10.59429/bam.v6i3.7363
Keywords: Experience perspective; Yacht tourism; Product design
Abstract
With the rapid development of the tourism industry and changes in people’s leisure concepts, yacht tourism, as an emerging tourism form, is gradually becoming a highlight of the global tourism market. Based on tourist experience theory, this article designs a questionnaire from the perspectives of sensory experience, emotional experience, and spiritual experience to investigate tourists’ experiences with yacht tourism products in Sanya. The questionnaire reveals that Sanya yacht tourism products perform well in terms of sensory experience, emotional experience, and spiritual experience, especially in safety, service quality, natural scenery, and mental relaxation. However, some issues still exist, such as a lack of distinctive features in yacht tourism products, a monotonous range of routes, inadequate yacht marina infrastructure, and insufficient cultural experiences. To further enhance tourist experiences, this article proposes improving the design of yacht tourism products, enriching distinctive offerings, developing new routes, enhancing tourists’ physical comfort, strengthening infrastructure construction for yacht marinas, and enhancing experiences of folk culture.
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