About the Impact of Mobile Payment Systems on Chinese Business Models and Impact Research on Consumer Participation
Limin Chen
Lyceum of the Philippines University
Jizhao Ji
Lyceum of the Philippines University
DOI: https://doi.org/10.59429/bam.v6i3.7368
Keywords: mobile payment; Chinese business model; consumer participation; innovation
Abstract
With the rapid development of mobile Internet, mobile payment technology has been widely used in China, which has had a profound impact on business models and consumer engagement behavior. Using the Chinese market as an example, this paper explores how mobile payment technology drives innovation and change in business models and its impact on consumer engagement behavior. By analyzing existing cases, combined with the convenience of big data-driven precision marketing and payment technology, we reveal the broad impact of mobile payments on China’s economy and society.
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