Research on Supply Chain Management Optimization of Small and Medium-Sized Enterprises Based on Big Data
Rongwei Yu
Emilio Aguinaldo College
DOI: https://doi.org/10.59429/bam.v6i3.7371
Keywords: big data; small and medium enterprises; supply chain management; data collection
Abstract
Under the background of globalization and the rapid development of information technology, the supply chain management of SEMs is facing many challenges, and the application of big data technology provides a new optimization path for SEMs. By discussing the application background of big data technology in supply chain management, analyzing the problems faced by small and medium-sized enterprises in supply chain management, we puts forward targeted optimization countermeasures. The research found that the establishment of efficient data collection and integration mechanism, improvement of data analysis ability and optimization of technology investment and cost management are the key ways for small and medium-sized enterprises to achieve supply chain optimization, providing theoretical support and practical guidance for small and medium-sized enterprises, and helping them improve their supply chain management level and market competitiveness.
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