Case Analysis and Insights on the Impact of Corporate Culture on Employees’ Innovative Behavior
Lei Wang
SolBridge International School of Business, Woosong University/Xianda College of Economics and Humanities Shanghai International Studies University
DOI: https://doi.org/10.59429/bam.v6i3.7372
Keywords: corporate culture; employee innovative behavior; core values; innovation promotion mechanism
Abstract
This paper focuses on the impact of corporate culture on employees’ innovative behavior. Through an in-depth analysis of a case study of a specific enterprise, it explores the core values of corporate culture, the mechanisms that promote innovative behavior, and its implicit effects. The study finds that corporate culture plays both a positive role in encouraging employee innovation and presents certain inconsistencies and inhibiting factors. The paper also proposes optimization strategies to address these issues, including adjusting corporate culture, enhancing the integration between culture and innovative behavior, and promoting effective strategies for fostering an innovation culture. This paper provides a theoretical basis and practical guidance for enterprises on how to motivate innovation through cultural development.
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