Dilemmas and optimization paths for the operation and management of micro sports parks—Taking YL sports park in r city as an example
Qiuyue Du
Harbin Sport University
Jiaxin Li
Harbin Sport University
Keliang Li
Physical Education Training-School, Harbin Sport University
Wei Du
Sports and Art-School, Harbin Sport University
DOI: https://doi.org/10.59429/bam.v7i1.9553
Keywords: National fitness; Sports park; Fitness facility operation; Operation management; Sports personnel training
Abstract
Research background: In recent years, as people’s living standards rise, the concept of healthy life takes root. Demand for sports and fitness grows, and a national fitness atmosphere forms. The State Council’s plans point to developing urban parks as sports parks to serve fitness and drive their development. Urban sports parks are expected to meet residents’ needs but face difficulties. Research Methods: Taking YL Sports Park in R city as the object, this paper uses literature, field research, and logical analysis methods to analyze consumption structure, sports resources, and related industries. It proposes development directions and paths in aspects like sports consumption, operation, service optimization, industry fusion, and diversified participation. Findings: Analyzes operational difficulties of YL sports park in R city. From quantitative distribution, there’s a shortage of mainstream venues and single types of fitness facilities with few integrated with nature and living space. From spatial distribution, overall sports and leisure space development is insufficient. Analyzes consumption structure of surrounding population. Sports consumption is transitioning to advanced level. Participatory sports consumption for recreation and socialization is becoming mainstream. Spectator sports consumption is low and not mass consumption yet. Future participatory sports consumption has potential. People over 50 focus on physical consumption. 18-49 pay more attention to participatory consumption. Ornamental consumption is low but 18-29 has a relatively high proportion. When optimizing sports consumption structure, consider age differences for targeted sports services and marketing to enhance consumer satisfaction. Optimization Path: 1. Optimizing the service scene is the key to cultivating sports consumption, and it is necessary to start from facilities, products, intelligence, activities, quality and cooperation between government and enterprises to create a high-quality consumption environment for development. 2. Strengthening tournament attraction and guiding the flow of traffic to cash. 3. By optimizing the publicity and promotion of the event, attracting more audience attention, accurately positioning the demand, and innovating the profit model, we can realize the efficient transformation of traffic into economic benefits.3. Strengthening the application of science and technology, and giving vitality to development.4. Establishing a closed-loop ecosystem, and forming the consumption agglomeration. Build a complete ecosystem covering multiple segments, integrate resources, provide rich consumption choices, attract traffic, promote consumption aggregation, and maximize commercial value.5. Hold public welfare activities, and pay attention to social benefits. CONCLUSION: In conclusion, this study aims to provide useful references and lessons for the operation of other urban sports parks, to promote the urban sports parks to play a greater role in the cultivation of urban sports talents, and to promote the prosperous development of urban sports.
References
[1] Wu Shan. Optimization strategy of urban sports and fitness circle construction under the background of healthy China[D]. North University of Technology,2024.DOI:10.26926/d.cnki.gbfgu.2024.000125.
[2] Xing Yujia. Analysis of landscape creation design of urban sports theme park--taking Sanchuankou community intelligent small sports park construction project as an example[J]. Foshan Ceramics,2024,34(06):169-171.
[3] Gao Xinxin,Chen Yuanxin. Practice and Promotion Strategy of Pocket Sports Park Construction under Urban Renewal Action[J]. Sports Culture Journal,2024,(06):61-67.
[4] WANG Xiangyu,ZHANG Renren. The value implication and practice path of sports park empowering the construction of park city demonstration area[J]. Journal of Chengdu Institute of Physical Education,2024,50(01):44-52.DOI:10.15942/j.jcsu.2024.01.006.
[5] Qiang Rui. Sponge city and greening design of mountain parks in Northwest China--Taking the construction project of Dayuan Mountain Sports Park in Xining City as an example[J]. Modern Horticulture,2024,47(11):157-159.DOI:10.14051/j.cnki.xdyy.2024.11.022.
[6] Li Hanwen,Wei Qiang. Research on the optimization and development of Hangzhou urban sports park[J]. Zhejiang Sports Science,2024,46(03):43-47.