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ISSN

2661-4014(Online)

Article Processing Charges (APCs)

US$800

Publication Frequency

Quarterly

PDF

Published

2025-04-16

Issue

Vol 7 No 1 (2025): Published

Section

Articles

Exploring the new path of integrated development of red culture and tourism industry under the perspective of rural revitalization

Zhiyuan Cai

School of Marxism, Shandong University of Technology


DOI: https://doi.org/10.59429/bam.v7i1.9554


Keywords: Red culture; Tourism industry; Rural revitalization; Integrated development; New paths


Abstract

This paper explores the new path of integration and development of red culture and tourism industry in the context of rural revitalization strategy. The study shows that the integration of red culture and tourism industry is of great significance in promoting rural economic development, cultural inheritance and innovation. The article analyzes the current challenges facing the integration development, including the lack of diversity in planning and design, the lack of a sound financial guarantee system, and the lagging behind in the construction of talent teams. In response to these problems, this article proposes new paths such as deeply excavating the essence of red culture, strengthening the construction of talent team, innovating the integration development mode, and increasing the guarantee. The conclusions of the study provide a theoretical basis and practical guidance for promoting the integrated development of red culture and tourism industry and helping rural revitalization.


References

[1] Jia Bingqiang. The Continuation of Prosperity: Inheritance and Innovation of Commercial Culture in the Central Plains [M]. Kaifeng: Henan University Press, 2022: 175.

[2] He Yang. New forms of rural tourism under the background of “culture and tourism +”[J]. Agricultural Economy, 2024(10): 64-66.

[3] China Tourism Association, Tourism Education Branch, ed. China Tourism Education Blue Book 2021-2022[M]. Beijing: China Tourism Press, 2022: 172.

[4] LIU Yuke, HU Xiaoxiao. Multidimensional Value and Path Optimization of Red Resources Enabling Rural Revitalization in Hunan Province[J]. Journal of Hunan University (Social Science Edition), 2022(6): 120-127.



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