Research on risk management of sports event operations in SMEs
Bailing Sun
Wenzhou Business College
Nian Liu
Zhujiang College of South China Agricultural University
DOI: https://doi.org/10.59429/bam.v7i1.9561
Keywords: SMEs; Sports event operations; Risk management; Index system
Abstract
With the vigorous development of the sports industry, SMEs are playing an increasingly important role in sports event operations. However, they face complex and diverse risks, which seriously affect the smooth progress of the events and the sustainable development of the enterprises. This paper, through methods such as literature review, Delphi method, and Analytic Hierarchy Process (AHP), conducts an in-depth analysis of the operational risks of SMEs in sports event operations, constructs a risk assessment index system with 2 first-level indicators, 6 second-level indicators, and 21 third-level indicators, and verifies the rationality and practicality of the system through case analysis. The research results show that SMEs should focus on internal risks and force majeure risks in external risks during sports event operations, while not ignoring the impact of other external risks. Through scientific risk assessment and management, SMEs can effectively enhance their sports event operation capabilities and market competitiveness.
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