Research on the flow of urban and rural elements in the development of rural tourism in the digital era——Taking China Baimaguan as an example
Qin Lin
Sichuan Institute of Industrial Technology
DOI: https://doi.org/10.59429/bam.v7i1.9562
Keywords: Digital era; Rural tourism; Urban-rural element flow; Baimaguan
Abstract
China has made significant progress in coordinating urban and rural development, promoting new urbanization, and advancing rural development. The principal contradiction in Chinese society has shifted to the contradiction between the people’s ever-growing needs for a better life and the unbalanced and inadequate development, which is particularly prominent in rural areas. Currently, the allocation of rural elements still presents a state of “one scarcity and three difficulties”: few types of mobile elements, difficulty in outflow, difficulty in inflow, and even greater difficulty in retention. China’s rural revitalization strategy encompasses the construction of rural culture and tourism, emphasizing the application of digital technologies. How rural tourism in the digital era can promote the flow of urban and rural elements will directly affect the success of the rural revitalization strategy. This paper takes the Baimaguan Scenic Area in Deyang, Sichuan, as an example to explore this issue.
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