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ISSN

2661-4014(Online)

Article Processing Charges (APCs)

US$800

Publication Frequency

Quarterly

PDF

Published

2025-04-16

Issue

Vol 7 No 1 (2025): Published

Section

Articles

Research on the flow of urban and rural elements in the development of rural tourism in the digital era——Taking China Baimaguan as an example

Qin Lin

Sichuan Institute of Industrial Technology


DOI: https://doi.org/10.59429/bam.v7i1.9562


Keywords: Digital era; Rural tourism; Urban-rural element flow; Baimaguan


Abstract

China has made significant progress in coordinating urban and rural development, promoting new urbanization, and advancing rural development. The principal contradiction in Chinese society has shifted to the contradiction between the people’s ever-growing needs for a better life and the unbalanced and inadequate development, which is particularly prominent in rural areas. Currently, the allocation of rural elements still presents a state of “one scarcity and three difficulties”: few types of mobile elements, difficulty in outflow, difficulty in inflow, and even greater difficulty in retention. China’s rural revitalization strategy encompasses the construction of rural culture and tourism, emphasizing the application of digital technologies. How rural tourism in the digital era can promote the flow of urban and rural elements will directly affect the success of the rural revitalization strategy. This paper takes the Baimaguan Scenic Area in Deyang, Sichuan, as an example to explore this issue.


References

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