Home health monitoring system for the elderly based on the Internet of Things: Research on marketing strategy
Shitong Li
University of Science and Technology
Xaioxiao Sun
University of Science and Technology
Jiayu An
University of Science and Technology
DOI: https://doi.org/10.59429/bam.v7i1.9567
Keywords: Aging population; Health monitoring system; Marketing strategy; Smart elderly care
Abstract
As global aging intensifies, the demand for health management and safety monitoring of the elderly has surged, particularly in China. Internet of Things (IoT) technology offers technical support to address the issue of home care for the elderly through real-time monitoring, data analysis, and intelligent early warning. This paper will integrate marketing theory to explore how to combine IoT technology with the marketization of elderly health monitoring products, analyze changes in industry demand, competition patterns, and policy orientations, and propose a feasible path for the coordinated development of technological optimization and marketing strategies.
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