Research on digital transformation of small and medium cost consulting enterprises based on SWOT-PEST
Xuxiu Fan
Beijing University of Civil Engineering and Architecture
Yichen Fan
Shangqiu Normal University
DOI: https://doi.org/10.59429/bam.v7i1.9569
Keywords: Small and medium-sized cost consulting enterprises; Digital transformation; SWOT-PEST
Abstract
Driven by the digital economy, the traditional engineering industry is undergoing a profound change. Small and medium-sized cost consulting companies can help companies keep up with policy and market changes through digital transformation. With the help of SWOT-PEST analysis framework, this paper clarifies the advantages, disadvantages, opportunities and threats brought by the internal and external environment of small and medium-sized cost consulting enterprises to digital transformation, and provides countermeasures and suggestions for the digital transformation and upgrading of small and medium-sized cost consulting enterprises from the aspects of cost control, win-win cooperation, talent training and data security management.
References
[1] Wang Guangbin. Research Report on Digital Transformation and Development of China’s Construction Industry [R]. Beijing: Internet Industry Research Institute of Tsinghua University, 2023
[2] China Construction Engineering Cost Management Association, “Research on the Support and Impact of BIM Technology Application on the Transformation and Upgrading of Engineering Cost Consulting Enterprises” [M]. China Building Materials Industry Press, 2021.
[3] Rao Jian, Wang Jun, Lu Ruodan, et al. Key directions and supporting measures for digital transformation of engineering consulting enterprises [J]. Construction Economy, 2023, 44 (11): 16-21.
[4] Huang Xubin. A preliminary study on the digital development and transformation of engineering cost consulting enterprises [J]. Construction Economy, 2022, 43 (S1): 94-96.
[5] Wang Jingjing. Research on the problems and development paths faced by digital transformation of engineering consulting enterprises [J]. Construction Supervision, 2021 (11): 27-29 +52