Study on the international marketing strategies and the brand global operation
Chunjuan Gao
School of Foreign Languages, Nanjing Xiaozhuang University
DOI: https://doi.org/10.59429/bam.v7i1.9580
Keywords: Global brand operations; Porter’s Five Forces Model; SWOT analysis; Competitive advantage; Market leadership
Abstract
This study aims to explore and optimize international marketing strategies and the application of brand global operations. With the acceleration of globalization and the intensification of international market competition, international marketing strategies have become increasingly significant for both theoretical researchers and exporting companies. The research begins with an overview of the company’s operations, followed by the application of Porter’s Five Forces Model and SWOT analysis to assess the company’s strengths, weaknesses, opportunities, and challenges in its development process. It also proposes pricing strategies, distribution strategies, and promotional tactics in response to opportunities and issues encountered in the international marketing process. The study emphasizes that, in order to enhance the company’s overall competitiveness, win in international market competition, maintain a leading market position, and achieve product leadership and efficiency-driven global operations, companies must continuously refine their international marketing strategies.
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