Editors-in-Chief
Prof. Jian Li
School of Economics and Management，Beijing University of Technology,China
Publishing
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Open Accessarticle
by Gayatri Patil, Gauri Pansambal, Sanket Pandit, Abhay Pawar, Parth Nalawade
2024,2(2);
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Abstract
"Emograph: Transforming Customer Sentiment into Actionable Insights for Smarter Purchasing" introduces a cutting-edge approach to understanding customer sentiments and translating them into practical strategies for informed decision-making. In simpler terms, it's about using advanced technology to figure out how customers feel about products or services, and then using that information to make smarter choices.Imagine you're a business owner. You want to know what your customers think about your products. Emograph helps you do that. It uses fancy tools and techniques to analyze data from customers - like what they say on social media, in reviews, or even in surveys. Then, it breaks down all that information to figure out if people like your stuff or not.
Basically, Emograph is like having a super-smart assistant who listens to what your customers are saying, translates
it into plain English, and then gives you advice on what to do next. It's like having a secret weapon for making your
business even better. And in today's world, where understanding customers is key to success.
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