by Yuqi Zhong, Yujun Pang, Huixi Zhou, Wanling Zhong
2025,7(4);
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Abstract
This paper systematically analyzes the credit crisis faced by China's Certified Public Accountant (CPA)
industry, identifying two systemic issues as their root causes: "independence dilemmas caused by distorted
principal-agent relationships" and "a vicious cycle triggered by low-price competition." To address these
challenges, the paper proposes three governance strategies: First, reconstructing a supervisor-oriented principalagent model to correct distortions in incentive mechanisms at the source; Second, establishing a quality-driven
market competition mechanism that breaks the downward spiral of low-price competition through demand
guidance and price standardization; Third, building a long-term mechanism centered on supervision and
reputation to strengthen external deterrence and internal constraints. The study demonstrates that only through
collaborative efforts from all stakeholders can the industry's credibility be restored. The paper emphasizes
that promoting healthy industry development requires measures such as enhancing regulatory transparency,
implementing dual penalties, and improving personal integrity records.
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