Advertising Planning's Exploration of Brand Value Enhancemen

Abstract

With the rapid development of China's economy, the people's living standards have gradually improved, and their consumption capacity has been significantly improved, at the same time, people's consumption concepts are also constantly changing, and consumers' attention to brand products has gradually increased, which puts forward higher requirements for advertising planning. In order to better meet consumer needs and enhance the competitiveness of brand products, it is necessary to optimize and upgrade advertising planning. Based on this, this paper first analyzes the importance of brand value enhancement, then explores the role of advertising planning on brand value enhancement, and finally puts forward advertising planning and brand value enhancement strategies.