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Open AccessArticles
by Yulei Bei, Hui Wang
2023,5(2);
186 Views
Abstract
With the rapid development of China's economy, the people's living standards have gradually improved, and their consumption capacity has been significantly improved, at the same time, people's consumption concepts are also constantly
changing, and consumers' attention to brand products has gradually increased, which puts forward higher requirements for advertising planning. In order to better meet consumer needs and enhance the competitiveness of brand products, it is necessary to optimize and upgrade advertising planning. Based on this, this paper first analyzes the importance of brand
value enhancement, then explores the role of advertising planning on brand value enhancement, and finally puts forward
advertising planning and brand value enhancement strategies.
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Open AccessArticles
by Xianglong Dai, Lingwei Cai
2023,5(2);
217 Views
Abstract
Audit supervision has the overall characteristics of political, statutory, independent, comprehensive and
professional, and has unique supervision advantages. This paper studies the coordination between audit supervision behavior and intra-party supervision and other supervision, and explores the construction of supervision at the same frequency in
systems, mechanisms, policy orientation, and personnel arrangements between inner-party supervision, supervision and
supervision, people's congress supervision and audit supervision, and supervision by different auditing entities. The
realization path of the same force effectively achieves multiple restrictions and comprehensive supervision on the use of
power, and promotes the modernization of the public power governance system and governance capacity.
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Open AccessArticles
by Aihua Diao, AiJun Diao, Nanxi Guo
2023,5(2);
234 Views
Abstract
With the development of social economy, people's living standard is constantly improving while their consumption
concept is also constantly changing. However, under the influence of pluralistic consumerism, there are misconceptions such
as impulsive consumption, excessive over-consumption and the pursuit of enjoyable consumption among college students. The Economics in Life course takes economic phenomena in daily life and economic principles as its main content, and
embeddedly enables college students to understand consumption-related knowledge through learning simple economic
theories, so as to avoid spending unnecessary funds on goods that are not needed or suitable for them, thus further reducing
the blindness of consumption and helping college students to build a relatively rational consumption mentality
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Open AccessArticles
by Yun Gu
2023,5(2);
218 Views
Abstract
COVID-19 has impacted the global economy and China's financial markets. China has implemented measures to
contain the virus, but some companies have shut down, causing a slowdown. Investors have turned to Treasury bonds, leading to increased demand and bond yields. An ARIMA model is used to forecast and analyze Chinese government bond
yields. The model provides insights into behavior and can assist investors in formulating trading strategies. The study has practical implications for investors seeking to hedge bond risks and increase yields, contributing to the stability of Chinese
financial markets.
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Open AccessArticles
by Xingcheng Li
2023,5(2);
175 Views
Abstract
The low-carbon economy has become a hot topic of discussion and research, and Chinese commercial banks have made effective attempts in low-carbon finance. At present, the model of commercial banks supporting the development of carbon finance is a valuable research topic. This article takes the connotation of carbon finance as the perspective, sorts out
the development model of carbon finance, and combines the actual development situation of carbon finance in Chinese
commercial banks to think about the future development strategic planning of commercial banks.
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Open AccessArticles
by Jiuzhou Lu
2023,5(2);
213 Views
Abstract
The degree of aging in China has been increasing year by year. By the end of 2000, China had already met the
criteria set by the United Nations for a country to enter an aging population society.The aggravation of population aging will
bring about problems such as insufficient age labor force, increased pressure on social welfare expenditure, and excessive burden on young labor force for the normal operation and development of the economy and society. As a world-class
supercity cluster, the Jiangsu Zhejiang Shanghai region is worth studying and analyzing its internal industrial upgrading in
the context of aging population. In order to analyze the impact of deepening population aging on industrial upgrading in the Yangtze River Delta region, we selected Panel data of Jiangsu Province, Zhejiang Province and Shanghai from 2003 to 2022
to analyze the impact of deepening population aging on industrial upgrading in Jiangsu, Zhejiang and Shanghai from
technology effect, labor force effect and tax burden effect. It is believed that the deepening of aging in the Jiangsu Zhejiang
Shanghai region has a reverse and driving effect on the industrial upgrading of the region. In the face of an aging population, measures such as gradually and effectively promoting the improvement of the social welfare system, strengthening
investment in high-tech research and development, reasonably controlling housing prices, and providing subsidies for talent
housing purchases should be taken.
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Open AccessArticles
by Jianqi Song
2023,5(2);
204 Views
Abstract
With the continuous development of the global economy, the business environment of enterprises is also constantly
changing. As an important component of enterprise management, financial management also needs to be constantly updated
and improved. Based on the concept and characteristics of financial sharing, this article analyzes and explores the practical application effects of financial sharing in improving financial efficiency, reducing financial costs, optimizing resource
allocation, and supporting decision-making. It proposes transformation strategies such as optimizing financial processes and management models, establishing effective financial management systems and norms, and improving the quality and ability
of financial personnel
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Open AccessArticles
by Jianan Sui, Yun Ge, Xuehua Lin, Zixuan Zuo, Xinyue Zhang
2023,5(2);
304 Views
Abstract
The aim of this paper is to explore the impact of the Belt and Road Initiative on the internationalization of the RMB. Through analysis of the implementation of the initiative and related data, we find that the initiative has had a positive
impact on the internationalization of the RMB. The initiative has promoted the use and recognition of the RMB in
participating countries, and has contributed to the growth of the RMB in cross-border payments, trade settlement and as a
reserve currency. In addition, the initiative has increased the visibility and trust in the RMB and strengthened economic
cooperation between China and the participating countries. However, some challenges and obstacles also exist, such as
financial system integration, regulatory harmonization and cultural differences. This paper presents a comprehensive
analysis of these aspects and proposes corresponding policy recommendations to promote the wider use of the RMB in the Belt and Road Initiative.
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Open AccessArticles
by Hui Yang, Hui Wang
2023,5(2);
274 Views
Abstract
At this stage, with the continuous upgrading of consumption, consumers pay more and more attention to brand and
product quality, cross-border e-commerce platforms should also adjust brand marketing strategies according to users' preferences and choices, and combine with the most popular business models at present, so as to improve the influence and
popularity of independent brands. Based on this, this paper starts from the current development environment of cross-border e-commerce live streaming to discuss the dilemma and solution strategies of brand live streaming marketing under the
e-commerce live streaming business model.
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Open AccessArticles
by Jun Yang, Hongyun Gao, Shiqing Lin, Liang Chen
2023,5(2);
256 Views
Abstract
With the acceleration of globalisation, there is an increasing need for companies to expand international markets. Multinational enterprises have the challenges of culture, laws, markets and competition. This paper introduces the concept, characteristics and current status of BSC+KPI application, and analyses the challenges in performance management. A
BSC+KPI performance management framework applicable to multinational enterprises is proposed, including the four steps of setting strategic objectives, identifying key performance indicators, analysing feedback and continuous improvement, and
the problems and solutions are discussed. This study provides a reference for multinational enterprises to achieve globally
integrated performance management and helps step into the global market
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Open AccessArticles
by Xiaoying Yang, Hui Wang
2023,5(2);
200 Views
Abstract
In the context of digital economy, the development of all walks of life has undergone tremendous changes, in order
to obtain core competitiveness in the fierce market competition environment, enterprises must adapt to the development
trend of the economic era, combine brand marketing work with digital economy, and constantly innovate and upgrade product and service forms of enterprise products to lay the foundation for brand marketing. Brand marketing content is more
complex, including multiple aspects, involving multiple indicators such as the innovation ability of related brands, brand market ability and brand influence, which is conducive to reflecting the quality, marketing and culture of consumption. In the
actual brand marketing work, the vigorous development of the digital economy has created the prerequisites for it. Therefore, enterprise managers should formulate scientific brand marketing strategies according to the actual situation of enterprise development and operation to promote their own healthy and sustainable development in the market economy.
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Open AccessArticles
by Xiaoying Yang, Hui Wang
2023,5(2);
186 Views
Abstract
In the context of digital economy, the development of all walks of life has undergone tremendous changes, in order
to obtain core competitiveness in the fierce market competition environment, enterprises must adapt to the development
trend of the economic era, combine brand marketing work with digital economy, and constantly innovate and upgrade product and service forms of enterprise products to lay the foundation for brand marketing. Brand marketing content is more
complex, including multiple aspects, involving multiple indicators such as the innovation ability of related brands, brand market ability and brand influence, which is conducive to reflecting the quality, marketing and culture of consumption. In the
actual brand marketing work, the vigorous development of the digital economy has created the prerequisites for it. Therefore, enterprise managers should formulate scientific brand marketing strategies according to the actual situation of enterprise development and operation to promote their own healthy and sustainable development in the market economy.
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