Probe - Accounting, Auditing and Taxation

A Study of the Economics in Life Course to Guide the Consumer Psychology of College Students

Aihua Diao

AECC Guizhou Liyang Aviation Power Co.,LTD

AiJun Diao

AECC Guizhou Liyang Aviation Power Co.,LTD.

Nanxi Guo

Guangxi Technological College of Machinery and Electricity

DOI: https://doi.org/10.59429/paat.v5i2.1389

Keywords: Economics; Embedded; College Students; Consumer Psychology

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Abstract

With the development of social economy, people's living standard is constantly improving while their consumption concept is also constantly changing. However, under the influence of pluralistic consumerism, there are misconceptions such as impulsive consumption, excessive over-consumption and the pursuit of enjoyable consumption among college students. The Economics in Life course takes economic phenomena in daily life and economic principles as its main content, and embeddedly enables college students to understand consumption-related knowledge through learning simple economic theories, so as to avoid spending unnecessary funds on goods that are not needed or suitable for them, thus further reducing the blindness of consumption and helping college students to build a relatively rational consumption mentality

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