by Qi Chong
2025,7(1);
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Abstract
With the rapid development of the global economy, environmental, social, and governance (ESG)
factors have become an important component of investment decisions. This article explores the importance,
challenges, and solutions of integrating ESG factors into sustainable financial investment strategies. Research
has shown that investment strategies that incorporate ESG factors not only help investors identify and manage
risks, but also improve the long-term stability and returns of investment portfolios. Meanwhile, integrating
ESG factors into strategic and operational management can enhance a company’s market competitiveness and
achieve sustainable development. From a social perspective, sustainable financial development promotes the
sustainable development of society, especially in terms of environmental protection and social welfare. Despite
increasing attention to sustainable finance, challenges such as data quality, inconsistent investment standards, and
uncertainty in policy environments still need to be addressed. This article proposes suggestions to strengthen the
standardization of ESG data, optimize investment strategies to balance long-term and short-term goals, enhance
market awareness, and improve policy frameworks to promote the development of sustainable finance.
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