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Open AccessArticles
by Wenyue Tan
2025,7(2);
153 Views
Abstract
In the context of the digital era, the expansion which has high speed of audit data has introduced both
significant challenges and valuable opportunities for audit risk analysis. This paper investigates the potential of
Python-driven algorithmic advancements to improve the effectiveness of audit risk analysis within the realm of
audit data analytics. Through the analysis of the strengths of Python in the fields that include data processing,
visualisation, and machine learning, alongside the introduction of novel algorithms, the purpose of this research
is to provide a new perspective and methodology which could intensify the efficiency and accuracy, based on
audit risk assessment. The results demonstrate that algorithmic innovations which are based on Python could
substantially aid in the identification of latent audit risks, streamline the auditing process, and would likely
elevate the overall quality of audit outcomes.
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Open AccessArticles
by Jiarong Li
2025,7(2);
143 Views
Abstract
Against the backdrop of the complex risk environment of enterprise groups, this paper conducts
research on the collaborative mechanism of financial and accounting internal control based on risk management.
This paper expounds the relationship between risk management and internal control of finance and accounting,
and clarifies the necessity of constructing a collaborative mechanism for enterprises to cope with risks, meet
regulatory requirements and optimize resource allocation. Based on the systems theory and the synergy theory,
four major construction principles such as comprehensiveness are proposed. The construction paths are designed
in four aspects including organizational structure and information system, and implementation guarantees such
as talents and technology are provided. Research shows that this collaborative mechanism can promote the deep
integration of the two, enhance the risk prevention and control capabilities and operational levels of enterprises,
and safeguard the high-quality development of enterprise groups.
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Open AccessArticles
by Wei Liu
2025,7(2);
295 Views
Abstract
The operational capability of a company is a key indicator for assessing the efficiency of resource
allocation and profitability. Enhancing operational capability is essential for achieving corporate strategic goals.
As a pillar of the national economy, the automotive industry significantly impacts economic growth. This
paper focuses on China National Heavy Duty Truck (CNH) as a case study, using financial data to analyze the
company’s operational capabilities, explore the underlying issues, and propose improvement strategies, aiming
to provide valuable insights for new energy vehicle companies.Adjust in a timely manner through different
management methods, and change the management methods of the enterprise to improve the operational capacity
of the enterprise.
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Open AccessArticles
by Meiling Yang
2025,7(2);
139 Views
Abstract
Based on the perspective of internal auditing, this article clarifies the entire process of government
procurement and analyzes the current situation and problems of the internal control of government procurement
in administrative institutions and public institutions, including incomplete systems, incomplete auditing scope,
and insufficient professional capabilities of auditors. Subsequently, in combination with the entire process of
government procurement, from budget preparation, demand determination to performance acceptance, an
optimization path is proposed, aiming to enhance the compliance and efficiency of government procurement.
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Open AccessArticles
by Yang Chen
2025,7(2);
143 Views
Abstract
The standardization involved in the disposal of state-owned assets of administrative institutions and
public institutions and the efficiency during the disposal process are closely related to the effectiveness of public
resource allocation, and to a certain extent, they also reflect the governance level of the government. At present,
there are problems such as ambiguous systems and formalistic processes in the internal control of the disposal of
state-owned assets in administrative institutions and public institutions. In response to these problems, this paper
starts from internal auditing, a key handle of internal control, and considers from three perspectives: systems,
processes, and technologies. Combined with the existing relevant laws and regulations on state-owned assets of
administrative institutions and public institutions and the thoughts during the internship process, An operational
path for optimizing internal control has been proposed. The research results of this paper will have certain
reference significance both in theory and practice for improving the efficiency of state-owned asset disposal in
administrative institutions and public institutions in our country
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Open AccessArticles
by Weijia Li
2025,7(2);
135 Views
Abstract
From an angle of attack of financial development theory, digital currency exerts influence on the
international monetary system in many aspects. In this paper, we establish an analytical framework to analyze
how digital currency promotes the process of reshaping international monetary system in terms of financial
intermediation, monetary sovereignty redefinition, and cross-border payment infrastructure adjustment, respectively.
Our analysis shows that digital currency is not a fuel resulting from the process of technological development, but
more importantly, a trigger that triggers the transformation of the international monetary system.
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Open AccessArticles
by Qianhe Gao
2025,7(2);
137 Views
Abstract
This paper conducts an study on the relationship between financial market and the real economy,
systematically exploring the methods of financial market risk analysis and prediction, risk management strategies,
and the two-way interaction mechanism between them. In the field of risk analysis and prediction, research
methods have evolved from traditional statistical models to machine learning and deep learning technologies.
Although progress has been made in predicting market trends, challenges still remain in predicting extreme
events and data application. Risk management strategies have gone through iterations from traditional theories
such as the Capital Asset Pricing Model (CAPM) to modern models like Value at Risk (VaR) and Conditional
Value at Risk (CVaR), and have formed segmented practices in the management of the electricity financial
market, operational risks, and the global market. There is a close two-way interaction between the financial
market and the real economy: financial market risks impact the real economy through fluctuations in interest rates
and exchange rates; the state of the real economy, in turn, affects the financial market. The two form a vicious
cycle through the risk transmission mechanism. Based on this, the paper proposes collaborative governance
strategies such as constructing a dynamic risk monitoring system, innovating policy coordination mechanisms,
strengthening the ability of finance to serve the real economy, and improving the risk isolation mechanism,
aiming to enhance the stability of the financial market and promote a virtuous interaction and sustainable
development between the real economy and the financial market.
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Open AccessArticles
by Fengqi Du
2025,7(2);
153 Views
Abstract
The high-quality development of the integration of culture and tourism requires the government to
constantly update the supply of public cultural services in order to continuously meet the diverse demands of
tourists for public cultural services. This paper empirically analyzes citizens’ satisfaction with the supply of public
cultural services in Xintai City, and proposes optimization strategies in light of the current situation of public
cultural service supply in the Xintai municipal government, with the aim of improving people’s satisfaction.
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Open AccessArticles
by Wen Kong
2025,7(2);
143 Views
Abstract
In an era of heightened global economic integration and volatile exchange rates, corporate exposure
to currency risks has become a critical concern for stakeholders. This paper examines the challenges and
opportunities in auditing corporate currency risks, proposing a comprehensive framework for risk identification,
measurement, and mitigation. Drawing on quantitative models and qualitative assessments, the study integrates
theoretical insights with empirical analysis to evaluate current auditing practices. Key findings highlight the need
for auditors to adopt advanced risk assessment techniques, enhance cross-functional collaboration, and leverage
technology-driven tools to improve the accuracy of currency risk disclosures. The research contributes to the
literature by offering practical auditing strategies that align with international standards, ensuring robust risk
management in volatile market conditions.
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Open AccessArticles
by Jingxuan Tang
2025,7(2);
133 Views
Abstract
Objective: To study the dynamic adaptation mechanism of marketing mix for intergenerational
differences in digital consumption behavior, and explore the influence of demand differences among different
generations in digital consumption on marketing strategiess.Methods: A multi-objective optimization model
was adopted to simulate the consumption behaviors of Generation X, Generation Y and Generation Z.The
consumption preferences of different generations and the fit degree of marketing mix were evaluated based on
big data analysis.Results: The experimental results showed that Generation Z had the highest sales growth rate
(18%) with the most proactive technology acceptance and interactive needs; Generation Y had the sales growth
rate of 12% with stronger demand for personalization and brand interaction; while Generation X was more
price-sensitive but had relatively smaller market potential (sales growth rate of 5%).Conclusion: Marketing
optimization recommendations for different generations are proposed based on generational differences.Firms
should flexibly adjust their strategies in product, price, channel and promotion according to different generations,
so as to improve the market responsiveness and consumer satisfaction.
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Open AccessArticles
by Kaiwen Zhang
2025,7(2);
133 Views
Abstract
This paper explores the strategic implications of deglobalisation for international professional service
firms (PSFs), focusing on a case study of the Big Four accounting firms—PwC, EY, Deloitte, and KPMG—
in China. As geopolitical tensions rise and economic nationalism intensifies, China has introduced restrictive
regulatory frameworks that challenge the autonomy and operations of foreign firms. Through the lenses
of Institutional Theory and Resource Dependency Theory, the paper examines how the Big Four navigate
institutional pressures, regulatory constraints, and power asymmetries in a highly politicised environment. It
argues that localisation strategies, strategic partnerships, and hybrid governance models have emerged as key
responses to mitigate risks and maintain market presence. Drawing on recent policy developments, industry
reports, and academic literature, the study offers a critical analysis of how global firms recalibrate their strategies
in response to China’s dual circulation model and evolving business ecosystem. The findings highlight broader
implications for multinational PSFs operating in similarly protectionist markets and contribute to the literature on
international business strategy and regulatory adaptation
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Open AccessArticles
by Yunzhi Lin
2025,7(2);
140 Views
Abstract
This study aims to investigate the reason for inverse relationship between price and demand of luxuries.
We used both qualitative and quantitative analysis to understand the mechanism of basic reason -Veblen effect.
We concluded four reasons: high quality of product, satisfaction of consumers’ vanity, necessity for socialization,
uniqueness of product. We also mentioned the notice points of this analysis in conclusion.
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Open AccessArticles
by Chengyin Gao, Siyang Hu
2025,7(2);
133 Views
Abstract
This paper focuses on the construction of the “Course-Competition-Certificate-Research-Creation”
integrated training mode for vocational undergraduate finance and accounting majors. By analyzing the current
practices in curriculum systems, competition integration, certification alignment, research innovation, and
industry-academia collaboration, it identifies issues such as disconnection between courses and competition
standards, imperfect innovation mechanisms, and insufficient resource integration. Solutions including dynamic
curriculum optimization, research-creation practice platforms, and deepened are proposed to enhance professional
and innovative competencies, providing insights for vocational education reform.
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Open AccessArticles
by Li Li
2025,7(2);
133 Views
Abstract
With the rapid development of artificial intelligence technology, its application in enterprises is
becoming increasingly widespread.This article explores the multifaceted impact of artificial intelligence
technology applications on corporate social responsibility, including positive impacts such as improving
operational efficiency to support sustainable development, optimizing product and service quality to protect
consumer rights, and aiding precise decision-making to better fulfill charitable and public welfare activities.It also
analyzes negative impacts such as employment structure shocks, data privacy and security risks, and potential
ethical and moral controversies.Based on this, the article proposes strategic recommendations for enterprises to
address these impacts, with the hope that enterprises can better fulfill their social responsibilities while utilizing
artificial intelligence technology, and promote harmonious development for themselves and society
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