The Application of Graphic Elements in Visual Communication Design of Paper Packaging
Weixin Lin
Hainan Vocational University of Science and Technology
Xiangbiao Kong
Hainan Vocational University of Science and Technology
DOI: https://doi.org/10.59429/pest.v6i2.6627
Keywords: Graphic elements; Paper packaging; Visual communication; Brand identification; User experience
Abstract
In modern paper packaging design, the application of graphic elements is no longer just decoration, but an important means of carrying brand information and conveying emotions. This article explores the functions and applications of graphic elements in visual communication design of paper packaging. By analyzing practical cases of different types of graphic elements in packaging design, it summarizes their roles in enhancing brand recognition, improving user experience, and achieving environmental sustainability.
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